Events

Events allow you to monitor and react to certain behaviors of your contacts: the flow pauses and waits for something to happen within a certain time. Unlike conditions, events pause the flow while waiting for the specified event to occur within a waiting interval. If the event occurs within the waiting interval, the flow continues with “yes”; if the waiting interval passes without the event occurring, the flow automatically continues with “no”.

• Message Opened?: Wait for a specific email to be opened. This event is useful for monitoring the interest of contacts in a particular communication. For example, you can set up a flow that waits for the opening of a promotional email and, if opened, sends an additional special offer.
• Message Clicked?: Wait for a link within a specific email to be clicked. This event allows you to monitor interest in specific content. For example, you can set up a flow that waits for a click on a registration link for a webinar and, if clicked, sends further details about the event.
• Contact Field Value?: Wait for a contact field to assume a given value. This event is useful for personalizing the flow based on specific changes in the contact’s information. For example, you can set up a flow that waits for the “Status” field of the contact to change to “Customer” and, if changed, sends a welcome email to new customers.
• Contact Enters Segment?: Wait for the contact to enter a specific segment. This event is useful for monitoring membership in specific groups. For example, you can set up a flow that waits for a contact to enter the “VIP Customers” segment and, if entered, sends a personalized thank you email.
• Contact Subscribes?: Wait for the contact to subscribe to one of your lists. This event is useful for managing new subscribers to a different distribution list. For example, you can set up a flow that waits for a contact to subscribe to your newsletter and, if subscribed, sends a series of welcome emails.

Here’s the list of parameters available for each event: