Emailchef Academy

If you run email marketing campaigns, you’ve probably heard of tracking pixels: tiny, invisible images that tell you whether an email was opened, when, and on which device. It’s a

Take back control of bookings, revenue, and the guest relationship, starting with knowing your audience, choosing the right channels (and budget), and measuring what’s working. If you run an independent

Have you heard about email marketing but do not know what it is? Emailchef offers you a quick definition and an explanation of the main advantages: you will discover that it is one of the best ways to grow your business!

Although time and technology evolve, email marketing remains one of the most profitable digital marketing strategies, especially for sellers and e-commerce companies.

The world of email marketing is increasingly dynamic and constantly evolving. Now more than ever, the effectiveness of a strategy depends on the ability to adapt your communication to the new needs of users and the latest digital trends.

Comprare una mailing list è la cosa più sbagliata da fare! Se qualcuno ti ha detto che potenzia le tue campagne… quel qualcuno mente! Può solamente danneggiare il tuo lavoro e le tue finanze.

Here is a quick guide to segmenting subscribers to a mailing list: you’ll be able send more effective messages and generate more conversions.

Where are your customers inside the funnel? This post aims to explain why, if you sell a product or a service, the “funnel” is a marketing theory that concerns you.

The preheader is the lesser-known element of an email, but if it’s used properly, it can increase the open rates and conversions

If too many of your emails end up in the recipients’ trash folder because of anti-spam filters, you might have done something wrong. We’ve drafted a reminder of how to do it right and avoid the most tragic fate for any email marketer.

Your company needs new customers and you can’t just sit and wait for them. Using cold emails to land new clients.

To grow your business, email marketing is the essential piece of the puzzle. And yes — you should also be sending newsletters. But how do you make the most of