Coronavirus – Email as a support for the emergency

Smartworking and automatic email tools

The Coronavirus global health emergency is the most popular topic of this period. The authorities appeal is clear: “Stay at home”. But what should workers do? The keyword is smartworking.

According to statistics, 61% of global companies currently allow their staff to have some sort of remote working policy. In order to avoid the risk of contagion, this percentage is going to increase.

What will the role of emails be during the Coronavirus emergency? Certainly, the use of emails is going to make the teleworking management easier. At the same time, it is going to simplify the exchange of useful information between citizens and responsible official bodies.


Smart working: what it is and how it can help us to face the Coronavirus emergency

Smart working is known as a kind of independent work that enable employees to work from home thanks to the use of telecommunications and IT tools. Even though there are slight differences between smart working and teleworking, these terms are now interchangeable in common usage.


Coronavirus outbreak – Email tasks

According to common sense, we can check the coronavirus advance in workplaces by:

  • Incentivizing smartworking and teleworking
  • Using tools that allow workers to set up videoconferencing
  • Using cloud storage in order to easily share data, information and contents
  • Stimulating the employees to use their own personal equipment when equipment is not available from their office

In order to guarantee high working performance also for teleworkers, it could be useful to use emails as a precious tool to share information and documents and keep the contacts between employers and workers.

Automating email tools are perfect allies to create lists of contacts and easily divide them into specific segments, allowing you to manage your teleworking as best as possible.

These email platforms – like our EmailChef or smtp services like TurboSMTP – are useful for tracking the results, measuring the traffic and looking at data (open rates, click-through rate and bounce rate). Moreover, in this period of medical emergency, there are almost three reasons why emails should be a valid tool in a state of alert:

  1. Emails can be used from different locations

    Apart from the support (a tablet, a fixed or portable PC, a smartphone) emails can be opened anywhere. This feature make them particularly inclined to adapt to smartworking, promoted by the national governments in state of alert for Coronavirus.

  2. Email is one of the most used methods for institutional communication

    To spread company circulars, new regulations or to communicate securely with workers, emails are the most suitable way. E-mail represents for citizens a valid communication tool for the transmission of documents and certificates. For the same reason, it can also be easily used by schools and universities that are recently been blocked because of the Coronavirus.

  3. Email is the most effective way to reach many people

    Emails can reach a potentially unlimited number of people. Tools for the automation of email marketing, like our EmailChef platform, are able to facilitate both external and internal communication (i.e. within an organization). Implementing the use of e-mail represents a decisive step for a change in the direction of transparency, digitization, dematerialisation and simplification of work.

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