eMailChef Academy

The Ultimate Email Marketing Blog

  • footer newsletter

    How to Create a Perfect Footer for Your Newsletter

    The footer of a newsletter helps build an aura of “respectability” that the recipient feels about the sender. It must be drafted with care and include a series of essential elements. Follow our advice and you won’t go wrong.

  • autoresponder marketing automation

    Autoresponders and How to Use Them

    A long-term email marketing plan must include a strategy for automatic messages—autoresponders and transactional emails. Learn how real autoresponders work with our expert advice.

  • Email marketing ROI

    How to estimate the ROI of a campaign

    The question is one that email marketers have been asked many times: can you quantify the success of a campaign based solely on the newsletter’s opening rate and the number of link clicks? To some extent yes, but you can do even better.

  • 7 Reasons to Avoid MailChimp in 2019

    7 Reasons to Avoid MailChimp in 2019

    In May 2019, MailChimp told its users about its new commercial policies. The Atlanta-based company aims to become an “all-in-one marketing platform.” But what does this mean for the email marketing service?

  • 10 Email marketing statistics in 2019

    10 email marketing statistics in 2019

    In the era of social media, companies continue to make significant marketing investments in Facebook, Instagram, and on other channels. The competition is intense and the background noise is very high. So have social networks replaced “old” newsletters as the Web’s main marketing tool?

  • advantages of double opt-in

    The 3 main advantages of double opt-in

    Se vuoi creare un modulo o form di registrazione, il double opt-in è il metodo migliore da adottare: a lungo andare permette di ottenere grandi vantaggi, tra cui un maggior tasso di coinvolgimento e minor numero di segnalazioni per spam.