Email marketing is all about continuous improvement: you try a solution, you find out where you can refine it (or change it completely), you test it, and in the end you perform better. To do that, of course, is essential to get accurate statistics about all the most relevant metrics of each email campaign. Which is precisely what Emailchef provides.
Emailchef provides two powerful tools:
Our advanced reporting tools are here to help you understand how your newsletters are doing, and how to improve them. Right after having sent the campaign you will start getting data about your:
- Campaign reports (and autoresponders’), with all the metrics you need to analyze the results;
- Detailed interaction feeds of each individual contact.
1. Campaign reports
[EN] Introducing Campaign Reports
- delivery rate
- open rate
- click-through rate
- unsubscribe rate
- bounce rate
- spam complaints rate
[EN] Print your campaign reports
2. Detailed Interactions Feed
Emailchef provides a detailed feed of the interactions of each contact with your newsletters and autoresponders. It’s a great help for evaluating the effectiveness of marketing campaigns and improving conversion rates. Each contact contains a tab showing their complete timeline, including the number of emails received, the opening rate, and link clicks. The information is updated in real time and shows all the links on which the user has clicked. The slider makes moving from one contact tab to the next within the same list very simple. This is where you can find the basic information of each contact, including:- Whether the contact was added by the account admin or through a registration form;
- The date the contact joined the database;
- IP address and geographical location;
- Subscription status of the subscription: active; or unsubscribed.
[EN] Monitor your contacs' detailed data