Email Marketing for the Hotel and Tourism Industry
6 Winning Strategies

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Email marketing is a versatile tool that lets anyone acquire new customers and keep their current ones. In the tourism industry it’s important that email newsletters communicate punctuality and reliability, but they should also stimulate dreams and desires. Use your emails to make your hotel appear charming and irresistible.

Here, you can find six winning email marketing strategies for hotels, with examples of ready-to-use hospitality newsletters.

  1. Give your subscribers a warm welcome.
  2. All occasions are worth celebrating. Invite your users to participate.
  3. Communicate with your guests before and after their stay.
  4. Create “location newsletters” and make good use of visual content.
  5. Send VIP offers to your most loyal customers
  6. Combine newsletters and social media marketing for the hotel industry.

1. Give your subscribers a warm welcome

To engage your customers, send a welcome email to your new subscribers.
Statistics show that subscribers who receive welcome emails enjoy 33% more engagement with the brand.

Introduce yourself. Share your values. Show your hotel’s best services. Inform potential customers of possible discounts and events, and above all, make sure that your welcome emails arrive immediately in new members’ inboxes. It’s better to make hay while the sun shines so take advantage of your users’ interest as soon as they register.

Thank new subscribers for subscribing, and include:

  • Registration confirmation
  • An overview of newsletter types that they’ll receive
  • An indication of the frequency of sending
  • Any welcome offers

Or you can design a series of welcome emails, and divide them by themes and reception times. For example, the first email could go out immediately after signing up include the user’s registration confirmation.

The second email could include your hotel’s introduction: who you are, your history, and your values.

The third email could go out after 24 hours, and offer discounts or gifts for the new member.

The fourth email could go out after a week, and include your monthly offers.

Remember that a welcome gift is always appreciated. Most users who sign up for your newsletter expect recognition.

Hotel newsletter example – Welcome gift
 

Hotel newsletter example - Welcome gift

 

You can find this template inside Emailchef’s “Travel” Section

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2. All occasions are worth celebrating. Invite your users to participate

Take the opportunity to celebrate with your subscribers. Whether it’s Christmas, New Year, Easter or even Mother’s or Father’s Day, make sure that your potential and current customers know your values. Reward them with special offers and packages.

Hotel newsletter example – Christmas gifts
 

Hotel newsletter example - Christmas gifts

 

You can find this template inside Emailchef’s “Travel” Section

Click and start your free trial


3. Communicate with your guests before and after their stay

In the tourism industry, and especially in the hotel business, communicating with customers is essential. Guests want to feel that they’re in good hands and have confidence in your brand. There are four kinds of emails that guests now expect to receive from hotels.

  • Thanks for their reservation
    Send a confirmation email immediately after booking. Thank the guest for choosing your hotel and provide them with all the links they need to modify their reservation. Remind them of the check-in and check-out dates and introduce additional services.
  • A booking reminder
    Send a booking reminder to your client two or three days before their stay. Add useful information, such as weather, a transport map, or other travel tips.
  • Thanks for choosing us
    Send a thank you email at the end of the guest’s stay. Make your client feel special, and thank them again for choosing your hotel.
  • Your opinion is important
    Ask your guests to provide you with feedback about their vacation. The perfect solution is to attach a link to a form that your guests can complete in return for a prize such as a discount on their next stay or a gift voucher.
Hotel newsletter example – Ask for feedback
 

Hotel newsletter example - Ask for feedback

 

You can find this template inside Emailchef’s “Travel” Section

Click and start your free trial


4. Create “location newsletters” and make good use of visual content

This is the time to show who you are. Use your newsletter as a map. Tell your customers where your hotel is located and highlight all the nearby attractions such as restaurants, shopping streets, sites, and so on. Visual content here is fundamental. Choose impactful images to add value to your city and your hotel.

Hotel newsletter example – Show highlights
 

Hotel newsletter example - Show highlights

 

You can find this template inside Emailchef’s “Travel” Section

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5. Send VIP offers to your most loyal customers

Do you know that it can cost five times more to attract a new customer than keep a current one?

Spoil your loyal customers and create a “VIP newsletter” for them. Invite them to return to your hotel for their next vacation.

Hotel newsletter example – Reward your customers’ loyalty
 

Hotel newsletter example - Reward your customers’ loyalty

 

You can find this template inside Emailchef’s “Travel” Section

Click and start your free trial


6. Combine email marketing for hotels with social media marketing

Do you know how much time your customers spend using social media? About 142 minutes a day! Your hotel email marketing strategy will be even more effective if you combine it with your social media marketing. Start partnerships with influencers and use segmented lists based on their preferences to send your customers newsletters that show their Instagram stars’ vacations!

Or focus on storytelling. Tell your potential guests why your hotel is the most Instagrammable or why it would be perfect for a mind-blowing TikTok!

Hotel newsletter example – Encourage your guests to use social networks
 

Hotel newsletter example - Encourage your guests to use social networks

 

You can find this template inside Emailchef’s “Travel” Section

Click and start your free trial