Email Marketing for the Hotel and Tourism Industry
6 Winning Strategies
Email marketing is a versatile tool that lets anyone acquire new customers and keep their current ones. In the tourism industry it’s important that email newsletters communicate punctuality and reliability, but they should also stimulate dreams and desires. Use your emails to make your hotel appear charming and irresistible.
Here, you can find six winning email marketing strategies for hotels, with examples of ready-to-use hospitality newsletters.
1. Give your subscribers a warm welcome
To engage your customers, send a welcome email to your new subscribers.
Statistics show that subscribers who receive welcome emails enjoy 33% more engagement with the brand.
Introduce yourself. Share your values. Show your hotel’s best services. Inform potential customers of possible discounts and events, and above all, make sure that your welcome emails arrive immediately in new members’ inboxes. It’s better to make hay while the sun shines so take advantage of your users’ interest as soon as they register.
Thank new subscribers for subscribing, and include:
- Registration confirmation
- An overview of newsletter types that they’ll receive
- An indication of the frequency of sending
- Any welcome offers
Or you can design a series of welcome emails, and divide them by themes and reception times. For example:
- The first email could go out immediately after signing up include the user’s registration confirmation
- The second email could include your hotel’s introduction: who you are, your history, and your values
- The third email could go out after 24 hours, and offer discounts or gifts for the new member
- The fourth email could go out after a week, and include your monthly offers
HOTEL NEWSLETTER EXAMPLE
Welcome gift
You can find this template inside Emailchef’s “Travel” Section
2. All occasions are worth celebrating.
Invite your users to participate
HOTEL NEWSLETTER EXAMPLE
Christmas gifts
You can find this template inside Emailchef’s “Travel” Section
3. Communicate with your guests
before and after their stay
-
Thanks for their reservation
Send a confirmation email immediately after booking. Thank the guest for choosing your hotel and provide them with all the links they need to modify their reservation. Remind them of the check-in and check-out dates and introduce additional services. -
A booking reminder
Send a booking reminder to your client two or three days before their stay. Add useful information, such as weather, a transport map, or other travel tips. -
Thanks for choosing us
Send a thank you email at the end of the guest’s stay. Make your client feel special, and thank them again for choosing your hotel. -
Your opinion is important
Ask your guests to provide you with feedback about their vacation. The perfect solution is to attach a link to a form that your guests can complete in return for a prize such as a discount on their next stay or a gift voucher.
HOTEL NEWSLETTER EXAMPLE
Ask for feedback
You can find this template inside Emailchef’s “Travel” Section
4. Create “location newsletters” and
make good use of visual content
HOTEL NEWSLETTER EXAMPLE
Show highlights
You can find this template inside Emailchef’s “Travel” Section
5. Send VIP offers to your
most loyal customers
Do you know that it can cost five times more to attract a new customer than keep a current one?
Spoil your loyal customers and create a “VIP newsletter” for them. Invite them to return to your hotel for their next vacation.
HOTEL NEWSLETTER EXAMPLE
Reward your customers’ loyalty
You can find this template inside Emailchef’s “Travel” Section
6. Combine email marketing for hotels
with social media marketing
Do you know how much time your customers spend using social media? About 142 minutes a day! Your hotel email marketing strategy will be even more effective if you combine it with your social media marketing. Start partnerships with influencers and use segmented lists based on their preferences to send your customers newsletters that show their Instagram stars’ vacations!
Or focus on storytelling. Tell your potential guests why your hotel is the most Instagrammable or why it would be perfect for a mind-blowing TikTok!
HOTEL NEWSLETTER EXAMPLE
Encourage your guests to use social networks
You can find this template inside Emailchef’s “Travel” Section
