A successful email campaign strictly depends on the quality of its email lists: so the first task for any email marketer is to build and manage a permission-based group of addresses. eMailChef helps you do that easily, providing a set of tools to attract new subscribers, create unlimited email lists, segment them as you wish, add customized fields and much more.
Create a new list
Creating a list of contacts from scratch is a cakewalk with eMailChef. You can:
It’s really that easy, and you can create unlimited lists this way. Remember to add only opt-in contacts! Bought and rented lists are not allowed on eMailChef, and they will just harm both your delivery rate and brand image.
Update and manage your contacts
List management is essential to improve the quality of your marketing strategies, and deepen the knowledge of your customer base.
That’s why eMailChef lets add custom fields to your database (for instance the country, the profession or the age of each contact — with different data types), visualize clearly who has opted out or which addresses create bounces, edit and update the information of each subscriber (and also unsubscribe him/her directly), and set a global blacklist (addresses that will not receive any emails, regardless of their subscription state in each list; you can add individual contacts or even entire DNS domains).
The blacklist has a very important role. Many software, in fact, requires you to spend some time manually cleaning the contact lists on a regular basis. Not doing so exposes you to the risk of high bounce rates causing problems to your account reputation. eMailChef does the cleaning for you and you can be sure that all contacts that end up in the blacklist will no longer receive your messages.
eMailChef comes with a wizard to import contacts directly from Google Sheets or Google Contacts. In these two cases you can skip the copy and paste of data on a spreadsheet.
Segment your database
Email marketing is better when tailor-made: the right newsletter to the right people. Thus we suggest to segment your list in different chunks to which send a custom-cut offer.
With eMailChef you can create sub-lists according to several conditions and options; for instance isolating a field category (e.g. all contacts with the same profession) or the subscription date; or, also, according to the last newsletter date, the last open and click date, and whether or not the last email has been opened or clicked.
And of course, you can collect new contacts designing a sign-up form and placing it on your website in a prominent place.