What is an autoresponder?

An autoresponder is an essential part of any email campaign. It enables a company to automatically send one or more email messages to a subscription list according to predefined criteria.

The benefits that an autoresponder can offer are huge. An autoresponder can help a business make a good first impression on new subscribers by sending them a welcome message. Or it can rejuvenate inactive users by offering them ad hoc promotions and inviting them to visit a website again.

The autoresponder automates these processes, making it easy to communicate with your subscribers at just the right moments.

Through a well-configured autoresponder you will be able to retain your subscribers, land new customers, and strengthen your brand.