Entry Points

Entry points are the triggers that activate your automation flow. Each entry point represents a specific event that causes a contact to enter the flow. Here’s a detailed description of the main entry points available in the system.

• Contact Subscribes: This entry point is activated when a contact subscribes to your email list. It is useful for sending welcome emails or starting an onboarding flow for new subscribers.
• Contact Enters Segment: This entry point is activated when a contact enters a specific segment (a group of contacts that share certain characteristics or behaviors).
• Contact Field Value: This entry point is activated when the value of a specific contact field meets a certain condition. For example, you can activate a flow when a custom field “Status” of a contact changes to “Customer”.
• Message Opened: This entry point is activated when a contact opens one of your emails. It is useful for tracking contacts’ interest and sending further communications based on engagement.
• Message clicked: This entry point is activated when a contact clicks on a specific link within your email or in alternative any link within the email. You can use it to track interest in specific content and send targeted emails.

Normally, a contact cannot enter the same flow more than once to avoid duplication of sent emails. However, by enabling the Re-enter Flow option, the contact can execute the same flow multiple times. This option is reserved for very experienced users and should be used carefully to avoid sending duplicate or unwanted emails.

Each entry point has an Exit Condition: if this condition occurs at any time, the contact immediately exits the flow, regardless of everything else. This allows you to stop the flow for contacts that no longer meet certain conditions.
Each entry point has a series of parameters that you can configure to customize the behavior of the flow. Here’s a table that describes the parameters available for each entry point: