Actions

Actions are the activities that your automation flow will execute. Each action represents a specific task that the system will automatically perform once the preceding conditions or events have been met.

• Send Email: This action sends an email to the contact. You can use this action to send welcome messages, promotions, updates, or any other type of communication.
• Update Contact Field: This action updates the value of a contact field. It is useful for keeping contact information always up to date. For example, you can update a custom field “onboarding” of a contact to “completed” after they complete an onboarding sequence.
• Add Contact to List: This action adds the contact to a specific list.
• Unsubscribe Contact: This action unsubscribes the contact from all lists or from a specific list.
• Blacklist Contact: This action adds the contact to the global blacklist (in “manual” mode, so the user can manually remove it if desired).
• Enter Another Flow: This action starts another automation flow. When the contact enters another flow, the new flow starts from the first element following its Entry Point, skipping the entry point of the flow that is launched. This action is useful for creating complex and interconnected automation flows. For example, you can start a follow-up flow after a contact has completed an onboarding flow.

Here’s the list of parameters available for each action: