The goal of any email marketing campaign is to get results. Whether you want to grow your subscriber database, generate more leads for your business, or sell more products, there is only one way to know whether you are reaching your goals. If you are not tracking your results with quality analytics, you can never know if your campaigns are effective.
Regardless of the nature of your business, there are a number of metrics you need to know. They will help you to track your progress, improve your performance, and make every future campaign more effective.
Once you know what you have been doing right, it will be easier to do even better. Just as important, knowing which parts of your campaign are not working makes it easier to tweak your message and avoid costly mistakes. Tracking factors like clickthrough rates, conversion rates, open rates, bounce rates, and overall ROI is the best way to gauge the effectiveness of your campaigns and build upon that success.
