Emailchef Academy

What determines whether an email is opened or trashed? It’s got a lot do with an interesting email subject.

Are the costumes ready? The pumpkins carved? Our designers have created new Halloween templates ready for you to send to your contacts.

Your reputation as an email sender is an asset. What should you do when that asset is at risk?

GDPR, CAN-SPAM and CSA all regulate the collection and use of personal data in email marketing. Let’s see when you have to comply with each Act.

Meeting GDPR requirements with Emailchef is easy. With just a few steps you can create an automatic process to increase your contacts.

The GDPR explained: why the European data protection regulation is a resource and not an obstacle to growing your contacts.

Few e-commerce websites run customized email marketing campaigns. But providing personalized content is crucial, and it’s what your customers expect.

Having clear and accessible statistics is essential for improving your email marketing strategies. But how to retrace the behavior of individual recipients?

Drafting the subject of a newsletter can be difficult. Here’s a list of words that can trigger anti-spam filters.

Choosing the right colors in your email marketing will strengthen your message. This post will help you to select the right tones when composing your emails.

The footer of a newsletter helps build an aura of “respectability” that the recipient feels about the sender. It must be drafted with care and include a series of essential elements. Follow our advice and you won’t go wrong.

A long-term email marketing plan must include a strategy for automatic messages—autoresponders and transactional emails. Learn how real autoresponders work with our expert advice.