Emailchef Academy

The footer of a newsletter helps build an aura of “respectability” that the recipient feels about the sender. It must be drafted with care and include a series of essential elements. Follow our advice and you won’t go wrong.

A long-term email marketing plan must include a strategy for automatic messages—autoresponders and transactional emails. Learn how real autoresponders work with our expert advice.

Too many unread emails? It happens to everyone. To convince subscribers to open your messages, write the preheader.

The arrival of summer, the quintessential holiday period, is the perfect time to create a themed newsletter, just like Christmas, Easter, Halloween, and Valentine’s Day.

The question is one that email marketers have been asked many times: can you quantify the success of a campaign based solely on the newsletter’s opening rate and the number of link clicks? To some extent yes, but you can do even better.

To stand out on the internet you have to write not just for your readers, but also for Google. Even if we don’t know Google’s algorithm exactly, following good practices can push you up Google’s SERP.

In May 2019, MailChimp told its users about its new commercial policies. The Atlanta-based company aims to become an “all-in-one marketing platform.” But what does this mean for the email marketing service?

In the era of social media, companies continue to make significant marketing investments in Facebook, Instagram, and on other channels. The competition is intense and the background noise is very high. So have social networks replaced “old” newsletters as the Web’s main marketing tool?

Se vuoi creare un modulo o form di registrazione, il double opt-in è il metodo migliore da adottare: a lungo andare permette di ottenere grandi vantaggi, tra cui un maggior tasso di coinvolgimento e minor numero di segnalazioni per spam.

Personalization is one of the simplest and most useful tools in the field of email marketing: it allows you to enter into harmony with the reader immediately, to help make your promotional activity more effective.

Do you want to promote your business and make new contacts? Then you should know what inbound marketing is and how it can help you find new customers because it will help you increase your earnings and optimize your advertising investments.