Are you worried about the high Email Unsubscribe Rate in your campaigns? Here’s what to do to reduce it drastically
Is the Rate of Unsubscribes from your email campaigns increasing? Are you about to throw in the towel and give up?
It’s time to take a deep breath and read this article carefully, it’s not the end: we have for you 2 effective hints on how to solve this problem.
First, let’s take a look to see if there is something really to worry about:
- if the Rate of Unsubscribes is less than 1%, there is nothing to worry about, because this is normal;
- if you get more than 1% of Unsubscribes it means that something in your campaigns is not working!
If you notice the number of Unsubscribes is starting to be higher, here is how to Reduce Email Unsubscribe Rate in 2 Simple Steps!
1 – Send your email campaigns with the right frequency
The Unsubscribes from your mailing list, also known as opt-outs, can also be reduced if you choose the right sending frequency for your email campaigns.
Let’s take an example to better understand the concept of “Right Frequency”:
If you use an eCommerce platform, your customers may expect to receive offers almost every day on the latest news or specials.
On the other hand, if your business is, let’s say, a pastry shop, sending on a daily basis could ruin your email marketing strategy.
The best frequency is to send your campaigns on a weekly or monthly basis, so the emphasis is always on your newsletter: this frequency is good for any type of business or service, since it prevents a message from losing its value and effectiveness.
If you have an eCommerce website you can send a newsletter with the best deals of the week, this way you catch the recipients attention and give the idea of having already selected the best products for them. This strategy is good for any type of business and pays off in the short term.
On the other hand, if you don’t have nothing important to say over the past 7 days, you can still send a monthly newsletter, and inform your recipients about the upcoming news of your company. If you have an eCommerce website you can also create a campaign to push sales, with some advices and hints about the most purchased or the top ranked products of the past month.
You can also strategically create and program your email campaigns, in fact, with eMailChef you can schedule the sending of your campaigns choosing the date, time and even the time zone that suits better. Easy enough, right?
2 – Segment your contact list and create content for a specific audience
The great advantage of email marketing is to be able to profile potential customers and create targeted and effective newsletters: the more specific they are, the more likely they result in conversions such as sales, openings, clicks, etc.
Email marketing is not like handing out the same brochure to everyone, so do not be afraid to segment your list and create specific campaigns: sending the same newsletter to all of your contacts is a waste!
With eMailChef you can select and group your contact list into segments and send targeted messages to your contacts, this is something that will really make a difference.
For example, if you have an eCommerce site that sells leisure items, you could segment the contact list based on gender: so you can send a certain offer or type of products to the “men” group, while you send a different offer and products to the “women” segment.
This way your newsletters will be much more effective, because you will not offer generic products that are only good for a few, but specific products for a specific audience!
This was just an example, with eMailChef you can create as many segments as you need to, thanks to the custom fields such as (last purchase, date of registration, geographical area, age, and more) the possible combinations are unlimited.
All of these tips will help you to reduce the Email Unsubscribe Rate, as your recipients will appreciate your emails more and will increasingly value your newsletters.
As we can see, reducing the Email Unsubscribe Rate is not impossible, in fact, if you follow our hints you will succeed, but this is not enough: you will also need an email marketing software like eMailChef, with the ability to use custom fields and create segments of your contact list, simple and fast.
Haven’t tried eMailChef yet? What are you waiting for? Register to eMailChef now, it’s free!