When it comes to bulk email marketing, it’s by now imperative to send only HTML emails and avoid text-only messages. Why? Because sending HTML emails allows you to:
- provide a better and modern layout for your content;
- get the chance to track all users’ interaction with a small portion of code to be integrated with an analytics tool;
- enhance email readability;
- add embedded links and images.
Now the best way to do it is to rely on a professional email sending platform like eMailChef. Sure enough, even if it’s possible to send HTML emails also with normal mail clients such as Thunderbird or Outlook, only a dedicated application lets you make the most of this important marketing tool.
Beware, though: if you decide to use an HTML template for your email, you need to code it perfectly, following the best practices of HTML email building – which are quite different from the normal web design ones. In particular you should structure your layout using columns (yes, columns), keep your CSS inline, avoid <div> elements etc. etc.
Sounds a bit complicated? Well, it is.
Luckily, eMailChef simplifies this task offering you a rich set of ready-made HTML layouts that you can fill with your content in seconds. Also, you can try our Template Creator – a professional newsletter creator that allows to build amazing email templates with some simple drag and drops and not a single line of code.
But there’s more.
Using eMailChef you automatically get an integrated analytics tool that will take advantage of HTML emails to provide you all the relevant metrics of each campaign. That is, you will get in real time data such as the open rate, the click-through rate, the number of unsubscriptions and spam complaints etc.: essential information to improve your sending strategy.