Creating the perfect template for your emails, with an appealing design and engaging content, is essential for acquiring new contacts and generating sales.
But if your messages end up in the spam folder or, worse, don’t get delivered at all, lost who knows where, you would have wasted time and energy on campaigns that will never be read (goodbye, conversions).
This is exactly what happens with many email marketing platforms 😅. Relying on a professional service, in fact, doesn’t guarantee that your messages will reach your recipients’ inboxes.
And this is where the concept of deliverability comes into play, or in other words, the ability to reach your subscribers directly in their inbox with your content.
There are many factors that affect your deliverability, but without a doubt, the most important one is the SMTP server used.
But what is it?
To put it simply, an SMTP is a server that handles sending emails to their destination, like a digital postman that takes your message and delivers it to the chosen address.
Sure, all major email providers offer a basic SMTP server, but without a professional service, there’s no guarantee your emails will reach their destination 😅.
The SMTPs offered by various email providers have many limitations when used for email marketing. For example, they don’t allow bulk emailing, they don’t provide support if needed, and the IP addresses assigned are shared with other users.
This last point is crucial when it comes to deliverability. But what is an IP address?
An IP address (Internet Protocol) is an identifier for email servers and allows for the transfer and routing of emails between senders and recipients.
As I mentioned, when using a basic SMTP, you’ll be assigned a shared IP address.
But why is this a problem for your deliverability 🤔?
Imagine someone (who shares your IP address) decides to send spam to their contacts. This will negatively affect your delivery rates as well, due to the damaged reputation of the IP address you’re using.
To avoid these kinds of issues, at Emailchef, we monitor the IP addresses we provide to our customers daily, ensuring their reputation remains high and that they are always reliable.
How do we do it?
By relying on TurboSMTP, our professional SMTP service that uses only reliable, dedicated outgoing email servers (based on accredited IPs not listed on blacklists), located in Europe, and 100% GDPR-compliant.
A professional SMTP service allows you to send bulk emails to an unlimited number of recipients, ensuring that each of your messages is delivered quickly and securely.
This is why we use professional technology to significantly improve your delivery rates.
Sure, other platforms also offer professional SMTP services, but they all come with an additional cost on top of the regular subscription.
When you subscribe to an Emailchef plan, however, you get all the benefits of TurboSMTP at no extra cost.
All you have to do is prepare your emails: we’ll take care of delivering them to your recipients.
