In this article we’ll show you how to create, send and analyze a classical email campaign in a few minutes. Needless to say, this is eMailChef comes with many more other details and functions: take this step-by-step procedure as an easy introduction to our system, and refer to the full user guidefor all other information.
Ready? Let’s start!
1. Add your contacts
First of all you need to create a list of recipients to whom you’ll send your newsletter. Click on “Add contacts” on the left above and enter the list management page; click on “Create a new list”:
Then give a name and a description to your list, and flag the two boxes below to certify that you’ll be sending emails only to permission-based addresses. That is, to people who have clearly stated their will to receive your newsletters.
Once saved, you’re ready to start adding contacts. You can:
- import the addresses from a file (formats accepted: .xls, .xlsx, .ods, .csv, and comma separated values in .txt) or from an external URL;
- add your contacts manually, one by one, old style: the only mandatory field is clearly “email”, but you can add up to four other descriptive fields for your contacts;
- copy and paste a list of addresses from the Clipboard: each address should be put on a single line.
In each moment you can edit your contacts, for instance adding their first and last name:
If you want to add other information fields to the contacts, click on “Custom Fields” and create it. eMailChef also provides a dedicated editor to create and embed in your website a sign-up form. It’s still the best way to grow your list and attract new subscribers: for all information about it, refer to the full guide.
Okay, now you’re ready to compose your first email!
2. Create and send your email
Click on “Campaigns” in the menu above, then press the “create a campaign” button:
Here you can:
- download our professional Template Creator to design your layout with a simple series of drag-and-drops.
- choose a ready made template from our collection;
- upload a pre-existing template from an HTML file or an external URL;
- start a new design from scratch (either HTML or text only) directly in the editor;
Just as a start, we suggest to use one of our ready-made templates. Here’s a sample of how the editor looks like once a layout has been imported:
You can add your content and customize the details as you wish, for instance uploading and placing new images, changing the font type and color, create a bullet list, and of course add external links.
Once you have finished your newsletter, click on “Next” to customize your campaign, and add a name and a subject line, and specify from which sender you want to mail out your message. If you want, you can also add another sender address, or a different address for the users’ replies.
Please remember that at the bottom of your newsletter, eMailChef will add by default your CAN-SPAM Act informations, as well as an unsubscribe link. That’s a placeholder code that look like this:
and that your recipients will see as the business details of the sender you selected, and a link to cancel their address from your list.
If you built your template by yourself, or if you’re importing a third-party template, you must add this placeholder code (for the CAN-SPAM Act and for the cancellation), as shown before. Without it, eMailChef will stop you from sending your newsletter. To add this code, you just have to click on “Add placeholder”, as you can see from this image:
Back to your campaign: rememberthat a good subject line should always be less than 50-60 characters and should entice your readers!
Finally, you need to select the list of recipients that will receive your campaign. Here we have decided to send the email to the list “Marketing list” composed of 10502 contacts:
Now you’re ready to send the email. It’s probably a good idea to run a spam check in order to avoid filtering issues: it’s a quick step that you can run in the Overview screen, clicking on “Spam test”; then it’s all up to you: either you can send your message immediately, or schedule it for a later delivery.
3. Analyze the campaign
Do you think that after having sent a newsletter the work is done? Think again! Now it’s time to check how it went — whether it’s been a success or not. eMailChef provides an accurate analytics tool, updated in real-time, to give you all the most relevant metrics about the interaction between your email and your subscribers.
Thus click on “Reports” on the menu above, and then select the campaign you want to get reports about. (In this case, your very first one):
As you can see, you will get all information about:
- delivery rate (how many emails have been correctly delivered)
- open rate (how many emails have been opened)
- click-through rate (how many clicks on a link your newsletter has received)
- unsubscribe rate (how many users have opted out from your list)
- spam complaints (how many times a user has labeled you as a spammer)
- bounces (how many messages have been rejected by the recipients’ incoming servers)
The data are displayed with two kinds of graphics: a line chart to grasp the campaign’s trend over time, and a series of pie charts to grasp immediately the number of deliveries, openings, and clicks. Selecting the tabs above the line chart, you can visualize the trend of each category: opened emails, clicked emails, unsubcribings…
Below, you will also find the complete list of all contacts related to the category (address by address, who has opened the newsletter, who has clicked etc. — complete with the day and time when they performed the action).
This metrics are invaluable to improve your campaign. For instance, if you see your open rate dropping, it’s time to rethink your subject line copywriting or change the sending day and time. A high number of bounces, on the contrary, means that you should definitely clean your list erasing doubled or misspelled addresses.
And this is pretty much all — again, as a simple overview. We have showed you how easy and fast is to create, send and analyze an email campaign with eMailChef: but that’s just the first step. If you want to dig deeper into our system, you’re welcome to explore it freely and take advantage of our full user guide if you need.
Oh, and remember that we’d be glad to help and know your opinions.