An HTML email form is still the safest way to collect addresses to start an email marketing campaign. The idea is extremely simple: you embed an HTML sign-up form into your website, so to provide a direct subscription process for your users. But how to craft it?
We then suggest to put the HTML email subscription form in a relevant place of your website – for instance on the top right. All information collected this way will be automatically processed by eMailChef, and stored into a list that you can later modify or segment as you wish to improve your email campaigns. Each list has its own subscription form, but of course you can associated a single list to more forms.