{"id":100209,"date":"2026-06-05T08:42:37","date_gmt":"2026-06-05T08:42:37","guid":{"rendered":"https:\/\/emailchef.com\/?page_id=100209"},"modified":"2026-06-05T08:45:40","modified_gmt":"2026-06-05T08:45:40","slug":"come-riattivare-i-contatti-inattivi-con-un-email-di-re-engagement","status":"publish","type":"page","link":"https:\/\/emailchef.com\/it\/documentazione\/come-riattivare-i-contatti-inattivi-con-un-email-di-re-engagement\/","title":{"rendered":"Come riattivare i contatti inattivi con un&#8217;email di re-engagement."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"100209\" class=\"elementor elementor-100209\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d7f357 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d7f357\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc3405f\" data-id=\"fc3405f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9a9c75 elementor-widget elementor-widget-text-editor\" data-id=\"a9a9c75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Con il tempo, una parte della lista smette di aprire le email. Questo Flow identifica i contatti dormienti e tenta di riattivare il loro interesse prima di procedere con la disiscrizione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faa5588 elementor-widget elementor-widget-image\" data-id=\"faa5588\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-0.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Automazione email di re-engagement\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMjk1LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2F1dG9tYXppb25lLWVtYWlsLXJlLWVuZ2FnZW1lbnQtMC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"553\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-0.jpg\" class=\"attachment-full size-full wp-image-100295\" alt=\"Automazione email di re-engagement\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-0.jpg 1000w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-0-300x166.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-0-768x425.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90ee08c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90ee08c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2da5f07\" data-id=\"2da5f07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93bfa3f elementor-widget elementor-widget-heading\" data-id=\"93bfa3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Come strutturare un Flow di re-engagement:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-192152e elementor-widget elementor-widget-heading\" data-id=\"192152e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Punto di entrata: contatto entra nel segmento.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46f5a48 elementor-widget elementor-widget-text-editor\" data-id=\"46f5a48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Il Flow parte quando un contatto entra nel segmento dei contatti inattivi. Prima di configurare questo step, <a href=\"https:\/\/emailchef.com\/it\/documentazione\/come-creare-i-segmenti\/\" target=\"_blank\" title=\"Come creare i segmenti su Emailchef\">crea in Emailchef un segmento<\/a> con filtro &#8220;Data apertura dell&rsquo;ultima newsletter &egrave; pi&ugrave; di 60 giorni prima della data odierna&#8221;. In questo modo, entreranno nel segmento tutti quei contatti che non aprono le tue email da 60 o pi&ugrave; giorni.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd367d elementor-widget elementor-widget-image\" data-id=\"3cd367d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Automazione email di re-engagement\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMzA0LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2F1dG9tYXppb25lLWVtYWlsLXJlLWVuZ2FnZW1lbnQtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-1.jpg\" class=\"attachment-full size-full wp-image-100304\" alt=\"Automazione email di re-engagement\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-1.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-1-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-1-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-1-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f1aab elementor-widget elementor-widget-text-editor\" data-id=\"d3f1aab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Per configurare lo step <em>Contatto entra nel segmento<\/em>, scegli la lista in cui si trova il segmento degli inattivi.<\/p>\n<p>Poi seleziona dal men&ugrave; a tendina il segmento che hai creato. Il Flow si attiver&agrave; automaticamente ogni volta che un contatto entra in quel segmento.<\/p>\n<p>Clicca su <em>Salva<\/em> per confermare la configurazione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eecbcc1 elementor-widget elementor-widget-image\" data-id=\"eecbcc1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Automazione email di re-engagement\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMzEzLCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2F1dG9tYXppb25lLWVtYWlsLXJlLWVuZ2FnZW1lbnQtMi5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-2.jpg\" class=\"attachment-full size-full wp-image-100313\" alt=\"Automazione email di re-engagement\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-2.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-2-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-2-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-2-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0b50a1 elementor-widget elementor-widget-heading\" data-id=\"f0b50a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Azione: invia email.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d7eb6 elementor-widget elementor-widget-text-editor\" data-id=\"e5d7eb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCompila i dati e seleziona il template per il primo tentativo di riattivazione. Il tono deve essere diretto ma non aggressivo: un &#8220;Sei ancora con noi?&#8221; accompagnato da un contenuto di valore o un&#8217;offerta esclusiva funziona meglio di una comunicazione puramente promozionale.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ccc38b elementor-widget elementor-widget-image\" data-id=\"5ccc38b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-3.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Automazione email di re-engagement\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMzIyLCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2F1dG9tYXppb25lLWVtYWlsLXJlLWVuZ2FnZW1lbnQtMy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-3.jpg\" class=\"attachment-full size-full wp-image-100322\" alt=\"Automazione email di re-engagement\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-3.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-3-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-3-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-3-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-596e49c elementor-widget elementor-widget-heading\" data-id=\"596e49c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Evento: messaggio aperto?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7327132 elementor-widget elementor-widget-text-editor\" data-id=\"7327132\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Quando un contatto entra in questo step, il sistema attende che l&#8217;evento si verifichi entro un intervallo di tempo che definisci. Vengono considerati solo gli eventi che accadono dopo l&#8217;ingresso del contatto nello step.<\/p>\n<p>Prima di tutto seleziona il tipo di messaggio: scegli <em>Email del flow <\/em>e seleziona l&rsquo;email precedente.<\/p>\n<p>Imposta poi l&#8217;intervallo di attesa. Definisci entro quanti giorni il contatto deve aprire l&#8217;email per uscire dal ramo <em>S&igrave;<\/em>. Il limite massimo &egrave; 30 giorni. Se l&#8217;evento si verifica entro il tempo limite, il contatto esce dal ramo <em>S&igrave;<\/em>; altrimenti dal ramo <em>No<\/em>.<\/p>\n<p>Clicca su <em>Salva<\/em> per confermare la configurazione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39b62dc elementor-widget elementor-widget-image\" data-id=\"39b62dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-4.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Automazione email di re-engagement\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMzMxLCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2F1dG9tYXppb25lLWVtYWlsLXJlLWVuZ2FnZW1lbnQtNC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-4.jpg\" class=\"attachment-full size-full wp-image-100331\" alt=\"Automazione email di re-engagement\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-4.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-4-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-4-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-4-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b70e3a6 elementor-widget elementor-widget-text-editor\" data-id=\"b70e3a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Il Flow si divide quindi in due percorsi:<\/p>\n<ul>\n<li style=\"margin-bottom: 15px;\"><strong>S&igrave;<\/strong> &rarr; il contatto ha riaperto le comunicazioni: il Flow termina e il contatto rimane in lista.<\/li>\n<li style=\"margin-bottom: 15px;\"><strong>No<\/strong> &rarr; il contatto non ha interagito entro il tempo limite: si prosegue.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4056a elementor-widget elementor-widget-image\" data-id=\"7d4056a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-5.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Automazione email di re-engagement\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMzQwLCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2F1dG9tYXppb25lLWVtYWlsLXJlLWVuZ2FnZW1lbnQtNS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-5.jpg\" class=\"attachment-full size-full wp-image-100340\" alt=\"Automazione email di re-engagement\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-5.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-5-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-5-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-5-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a5e597 elementor-widget elementor-widget-heading\" data-id=\"8a5e597\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Attesa: attendi un intervallo di tempo.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0261d2a elementor-widget elementor-widget-text-editor\" data-id=\"0261d2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPer il ramo No, aggiungi un&#8217;attesa di 7 giorni prima dell&#8217;ultimo tentativo.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bee8437 elementor-widget elementor-widget-image\" data-id=\"bee8437\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-6.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Automazione email di re-engagement\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMzQ5LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2F1dG9tYXppb25lLWVtYWlsLXJlLWVuZ2FnZW1lbnQtNi5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-6.jpg\" class=\"attachment-full size-full wp-image-100349\" alt=\"Automazione email di re-engagement\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-6.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-6-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-6-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-6-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dccf04 elementor-widget elementor-widget-heading\" data-id=\"5dccf04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Azione: invia email.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bc8b6a elementor-widget elementor-widget-text-editor\" data-id=\"9bc8b6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Compila i dati e seleziona il template per il messaggio finale. Comunica chiaramente che il contatto verr\u00e0 disiscritto se non interagisce: la trasparenza in questo step aumenta spesso i tassi di riapertura e aiuta a mantenere la lista pulita.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9832cf4 elementor-widget elementor-widget-image\" data-id=\"9832cf4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-7.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Automazione email di re-engagement\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMzU4LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2F1dG9tYXppb25lLWVtYWlsLXJlLWVuZ2FnZW1lbnQtNy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-7.jpg\" class=\"attachment-full size-full wp-image-100358\" alt=\"Automazione email di re-engagement\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-7.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-7-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-7-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-7-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cdd146 elementor-widget elementor-widget-heading\" data-id=\"9cdd146\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Evento: messaggio aperto?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4706905 elementor-widget elementor-widget-text-editor\" data-id=\"4706905\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Configura un secondo evento uguale al precedente. Il Flow si divide di nuovo:<\/p>\n<ul>\n<li style=\"margin-bottom: 15px;\"><strong>S&igrave;<\/strong> &rarr; il contatto resta in lista e il Flow termina.<\/li>\n<li style=\"margin-bottom: 15px;\"><strong>No<\/strong> &rarr; si prosegue con la disiscrizione automatica.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b39f14e elementor-widget elementor-widget-image\" data-id=\"b39f14e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-8.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Automazione email di re-engagement\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMzY3LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2F1dG9tYXppb25lLWVtYWlsLXJlLWVuZ2FnZW1lbnQtOC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-8.jpg\" class=\"attachment-full size-full wp-image-100367\" alt=\"Automazione email di re-engagement\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-8.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-8-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-8-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-8-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-327508b elementor-widget elementor-widget-heading\" data-id=\"327508b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Azione: disiscrivi il contatto.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b074ae0 elementor-widget elementor-widget-text-editor\" data-id=\"b074ae0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aggiungi l&#8217;azione di disiscrizione per rimuovere automaticamente dalla lista chi non ha risposto a nessuno dei due tentativi. Puoi scegliere se disiscriverlo da tutte le liste o solo da una lista specifica.<\/p>\n<p>Mantenere la lista pulita <a href=\"https:\/\/emailchef.com\/it\/blog-emailchef-academy\/guida-pratica-alla-deliverability-ecco-perche-gli-iscritti-non-ricevono-le-email\/\" target=\"_blank\" title=\"Guida pratica alla deliverability\">migliora la deliverability<\/a> e la qualit&agrave; complessiva delle tue campagne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2836d39 elementor-widget elementor-widget-image\" data-id=\"2836d39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-9.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Automazione email di re-engagement\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMzc2LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2F1dG9tYXppb25lLWVtYWlsLXJlLWVuZ2FnZW1lbnQtOS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-9.jpg\" class=\"attachment-full size-full wp-image-100376\" alt=\"Automazione email di re-engagement\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-9.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-9-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-9-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/automazione-email-re-engagement-9-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Con il tempo, una parte della lista smette di aprire le email. Questo Flow identifica i contatti dormienti e tenta di riattivare il loro interesse prima di procedere con la disiscrizione. Come strutturare un Flow di re-engagement: Punto di entrata: contatto entra nel segmento. Il Flow parte quando un contatto entra nel segmento dei contatti [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1081,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[],"class_list":["post-100209","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Come riattivare i contatti inattivi con un\u2019automazione email.<\/title>\n<meta name=\"description\" content=\"Con il tempo una parte della lista smette di aprire le email. Scopri come creare un Flow di re-engagement in Emailchef per riattivare i contatti dormienti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/it\/documentazione\/come-riattivare-i-contatti-inattivi-con-un-email-di-re-engagement\/\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minuti\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Come riattivare i contatti inattivi con un\u2019automazione email.","description":"Con il tempo una parte della lista smette di aprire le email. 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