{"id":94501,"date":"2026-02-18T10:04:05","date_gmt":"2026-02-18T10:04:05","guid":{"rendered":"https:\/\/emailchef.com\/?page_id=94501"},"modified":"2026-02-26T15:13:22","modified_gmt":"2026-02-26T15:13:22","slug":"comment-utiliser-les-etiquettes-dynamiques-pour-personnaliser-le-mail","status":"publish","type":"page","link":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-utiliser-les-etiquettes-dynamiques-pour-personnaliser-le-mail\/","title":{"rendered":"Comment utiliser les \u00e9tiquettes dynamiques pour personnaliser l&#8217;e-mail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"94501\" class=\"elementor elementor-94501 elementor-94312\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdda69f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdda69f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6123f75\" data-id=\"6123f75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5ca7c7 elementor-widget elementor-widget-text-editor\" data-id=\"a5ca7c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans ce guide, vous trouverez tout ce dont vous avez besoin pour utiliser les \u00e9tiquettes dans Emailchef : comment les ins\u00e9rer dans l&#8217;\u00e9diteur, quels filtres de mise en forme sont disponibles et comment d\u00e9finir une valeur par d\u00e9faut pour les champs vides.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-09d0519 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09d0519\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-878e1c5\" data-id=\"878e1c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d826f elementor-widget elementor-widget-heading\" data-id=\"f7d826f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TABLE DES MATI\u00c8RES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc15e15 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"dc15e15\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><a href=\"#chapter-0\">\u00c9tiquettes dynamiques : qu'est-ce que c'est et \u00e0 quoi servent-elles<\/a><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><a href=\"#chapter-1\">Comment ins\u00e9rer une \u00e9tiquette personnalis\u00e9e<\/a><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><a href=\"#chapter-2\">Filtres de mise en forme des \u00e9tiquettes<\/a><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><a href=\"#chapter-3\">Filtres pour les valeurs par d\u00e9faut des \u00e9tiquettes<\/a><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><a href=\"#chapter-4\">Tableaux r\u00e9capitulatifs des filtres simples et cha\u00een\u00e9s<\/a><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8847ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8847ae\" data-element_type=\"section\" id=\"chapter-0\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb291fa\" data-id=\"fb291fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74b9a28 elementor-widget elementor-widget-heading\" data-id=\"74b9a28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9tiquettes dynamiques : qu'est-ce que c'est et \u00e0 quoi servent-elles.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-806a781 elementor-widget elementor-widget-text-editor\" data-id=\"806a781\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les &eacute;tiquettes sont des &eacute;l&eacute;ments dynamiques qui vous permettent de personnaliser automatiquement le contenu de vos e-mails en ins&eacute;rant des donn&eacute;es sp&eacute;cifiques des destinataires.<\/p>\n<p>Gr&acirc;ce &agrave; cette fonctionnalit&eacute;, vous pouvez <strong>inclure des informations telles que le pr&eacute;nom ou le nom de famille directement dans votre message<\/strong>, rendant chaque e-mail unique et pertinent pour celui qui le re&ccedil;oit.<\/p>\n<p>En utilisant les &eacute;tiquettes, vous pouvez donc :<\/p>\n<ul>\n<li style=\"margin-bottom: 10px;\"><strong>augmenter l&#8217;engagement <\/strong>des destinataires en envoyant des messages personnalis&eacute;s ;<\/li>\n<li style=\"margin-bottom: 10px;\"><strong>gagner du temps <\/strong>en &eacute;vitant de modifier manuellement chaque e-mail ;<\/li>\n<li style=\"margin-bottom: 10px;\"><strong>garantir coh&eacute;rence et professionnalisme <\/strong>en ins&eacute;rant automatiquement des donn&eacute;es pr&eacute;cises dans les messages.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b2b451 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b2b451\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ae98a0a\" data-id=\"ae98a0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51744f0 elementor-widget elementor-widget-text-editor\" data-id=\"51744f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\ud83d\udca1 Une remarque importante avant d&#8217;utiliser les \u00e9tiquettes<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-077669f elementor-widget elementor-widget-text-editor\" data-id=\"077669f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avant d&#8217;utiliser une &eacute;tiquette, vous devez avoir collect&eacute; la donn&eacute;e que vous souhaitez ins&eacute;rer. Par exemple, si vous souhaitez utiliser l&#8217;&eacute;tiquette avec la ville du destinataire, vous devez avoir demand&eacute; aux utilisateurs de fournir cette information.<\/p>\n<p>Pour ce faire, vous devez suivre ces &eacute;tapes :<\/p>\n<ol>\n<li><strong>Cr&eacute;ez un champ personnalis&eacute; <\/strong>pour la donn&eacute;e que vous souhaitez collecter (par exemple, la ville).<\/li>\n<\/ol>\n<p style=\"text-align: center; margin-top: 15px; margin-bottom: 15px;\"><a href=\"https:\/\/emailchef.com\/fr\/base-de-connaissance\/les-champs-personnalises\/\" target=\"_blank\">D&eacute;couvrez comment cr&eacute;er un champ personnalis&eacute; \ud83d\udcdd<\/a><\/p>\n<ol start=\"2\">\n<li><strong>Ins&eacute;rez le champ dans le formulaire d&#8217;inscription<\/strong>, afin que les utilisateurs puissent renseigner l&#8217;information.<\/li>\n<\/ol>\n<p style=\"text-align: center; margin-top: 15px; margin-bottom: 15px;\"><a href=\"https:\/\/emailchef.com\/fr\/base-de-connaissance\/agrandisser-la-liste-creer-un-formulaire-dinscription\/\" target=\"_blank\">D&eacute;couvrez comment cr&eacute;er un formulaire d&#8217;inscription \ud83d\udccb<\/a><\/p>\n<ol start=\"3\">\n<li><strong>Utilisez l&#8217;&eacute;tiquette dans l&#8217;e-mail<\/strong>, ainsi la valeur sera automatiquement remplac&eacute;e par la donn&eacute;e fournie par le destinataire.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee49405 anchor-target elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee49405\" data-element_type=\"section\" id=\"chapter-1\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bf76c8\" data-id=\"6bf76c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b0af55 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"2b0af55\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#top\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retour en haut<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1a499f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1a499f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4904a9\" data-id=\"e4904a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7305904 elementor-widget elementor-widget-heading\" data-id=\"7305904\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment ins\u00e9rer une \u00e9tiquette personnalis\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7801d1d elementor-widget elementor-widget-text-editor\" data-id=\"7801d1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour utiliser les &eacute;tiquettes d&#8217;Emailchef, commencez par ouvrir l&#8217;&eacute;diteur drag&amp;drop et s&eacute;lectionnez le bloc de texte dans lequel vous souhaitez ajouter l&#8217;&eacute;tiquette.&nbsp;<\/p>\n<p>En haut, au centre de l&#8217;espace de travail, vous trouverez le menu d&eacute;roulant intitul&eacute; <em>Ajouter une &eacute;tiquette<\/em> : cliquez dessus pour choisir le champ &agrave; ins&eacute;rer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-542654b elementor-widget elementor-widget-image\" data-id=\"542654b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/etiquettes-dynamiques-pour-personnaliser-le-mail.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Comment utiliser les \u00e9tiquettes dynamiques pour personnaliser l&#039;e-mail\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTQ1NDksInVybCI6Imh0dHBzOlwvXC9lbWFpbGNoZWYuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMlwvZXRpcXVldHRlcy1keW5hbWlxdWVzLXBvdXItcGVyc29ubmFsaXNlci1sZS1tYWlsLmpwZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"446\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/etiquettes-dynamiques-pour-personnaliser-le-mail.jpg\" class=\"attachment-large size-large wp-image-94549\" alt=\"Comment utiliser les \u00e9tiquettes dynamiques pour personnaliser l&#039;e-mail\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/etiquettes-dynamiques-pour-personnaliser-le-mail.jpg 900w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/etiquettes-dynamiques-pour-personnaliser-le-mail-300x167.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/etiquettes-dynamiques-pour-personnaliser-le-mail-768x428.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-215dc87 elementor-widget elementor-widget-text-editor\" data-id=\"215dc87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans ce menu d&eacute;roulant, vous trouverez tous les champs personnalis&eacute;s que vous avez cr&eacute;&eacute;s pour vos listes.<\/p>\n<p>Une fois ajout&eacute;e, l&#8217;&eacute;tiquette sera automatiquement remplac&eacute;e par la valeur correspondante pour chaque destinataire. Par exemple, si vous ins&eacute;rez l&#8217;&eacute;tiquette <code>[[first_name]]<\/code>, lors de l&#8217;envoi de la newsletter, cet espace sera remplac&eacute; par le pr&eacute;nom r&eacute;el de l&#8217;utilisateur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3357cff elementor-widget elementor-widget-image\" data-id=\"3357cff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-2-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"dynamic-placeholders-emailchef-email-template-editor-2.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTQ1MTIsInVybCI6Imh0dHBzOlwvXC9lbWFpbGNoZWYuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMlwvZHluYW1pYy1wbGFjZWhvbGRlcnMtZW1haWxjaGVmLWVtYWlsLXRlbXBsYXRlLWVkaXRvci0yLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"294\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-2-1.jpg\" class=\"attachment-large size-large wp-image-94512\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-2-1.jpg 1000w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-2-1-300x110.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-2-1-768x282.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-622047f anchor-target elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"622047f\" data-element_type=\"section\" id=\"chapter-2\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bab554\" data-id=\"6bab554\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a348d55 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"a348d55\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#top\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retour en haut<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4d9363 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4d9363\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8b326e\" data-id=\"d8b326e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5816d8c elementor-widget elementor-widget-heading\" data-id=\"5816d8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Filtres de mise en forme des \u00e9tiquettes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3beca6 elementor-widget elementor-widget-text-editor\" data-id=\"b3beca6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Emailchef met &agrave; disposition des filtres de mise en forme et de correction des donn&eacute;es qui permettent de <strong>modifier automatiquement la fa&ccedil;on dont les valeurs des &eacute;tiquettes sont affich&eacute;es<\/strong> dans les e-mails.<\/p>\n<p>Cette fonctionnalit&eacute; est particuli&egrave;rement utile lorsque les donn&eacute;es collect&eacute;es aupr&egrave;s des utilisateurs ne sont pas uniformes, par exemple des noms &eacute;crits enti&egrave;rement en minuscules, enti&egrave;rement en majuscules ou avec des combinaisons de majuscules et de minuscules.&nbsp;<\/p>\n<p>Les filtres s&#8217;appliquent directement aux &eacute;tiquettes en utilisant la syntaxe avec la barre verticale <code>|<\/code> suivie de la fonction souhait&eacute;e.<\/p>\n<p>Ces outils agissent uniquement sur l&#8217;affichage dans l&#8217;e-mail, sans modifier les donn&eacute;es originales enregistr&eacute;es dans la base de donn&eacute;es des contacts.&nbsp;<\/p>\n<p>Les filtres disponibles sont :<\/p>\n<ul>\n  <li style=\"margin-bottom: 10px;\"><code>|capitalize<\/code> &rarr; convertit la premi&egrave;re lettre en majuscule et le reste en minuscules (ex. <code>jULES<\/code> &rarr; <code>Jules<\/code>);<\/li>\n  <li style=\"margin-bottom: 10px;\"><code>|uppercase<\/code> &rarr; trasforma tutto il testo in maiuscolo (es. <code>Jules<\/code> &rarr; <code>JULES<\/code>);<\/li>\n  <li style=\"margin-bottom: 10px;\"><code>|lowercase<\/code> &rarr; trasforma tutto il testo in minuscolo (es. <code>Jules<\/code> &rarr; <code>jules<\/code>);<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2adf498 elementor-widget elementor-widget-image\" data-id=\"2adf498\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-3-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"dynamic-placeholders-emailchef-email-template-editor-3.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTQ1MjEsInVybCI6Imh0dHBzOlwvXC9lbWFpbGNoZWYuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMlwvZHluYW1pYy1wbGFjZWhvbGRlcnMtZW1haWxjaGVmLWVtYWlsLXRlbXBsYXRlLWVkaXRvci0zLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"294\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-3-1.jpg\" class=\"attachment-large size-large wp-image-94521\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-3-1.jpg 1000w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-3-1-300x110.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-3-1-768x282.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11396b1 elementor-widget elementor-widget-text-editor\" data-id=\"11396b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ces filtres peuvent &ecirc;tre utilis&eacute;s avec n&rsquo;importe quel champ personnalis&eacute; et sont <strong>appliqu&eacute;s automatiquement au moment de l&rsquo;envoi<\/strong> de l&rsquo;email, garantissant un affichage plus propre, coh&eacute;rent et professionnel.<\/p>\n<p>De cette mani&egrave;re, vous pouvez uniformiser les pr&eacute;noms, noms de famille et autres donn&eacute;es importantes, am&eacute;liorer la lisibilit&eacute; et l&rsquo;exp&eacute;rience du destinataire, et rendre les emails plus ordonn&eacute;s et soign&eacute;s, m&ecirc;me lorsque les donn&eacute;es saisies par les utilisateurs ne sont pas parfaites.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d4d781d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4d781d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-308921e\" data-id=\"308921e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a36ca48 elementor-widget elementor-widget-text-editor\" data-id=\"a36ca48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\ud83d\udca1 Un conseil utile<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e96668f elementor-widget elementor-widget-text-editor\" data-id=\"e96668f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans de nombreux cas, l&#8217;utilisation du filtre <code>|capitalize<\/code> est recommand&eacute;e pour les pr&eacute;noms et les noms de famille, car elle permet d&#8217;obtenir un r&eacute;sultat lisible et professionnel dans les endroits les plus visibles de l&#8217;e-mail, comme les salutations initiales ou les en-t&ecirc;tes personnalis&eacute;s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af91358 anchor-target elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af91358\" data-element_type=\"section\" id=\"chapter-3\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa47a9a\" data-id=\"fa47a9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d75ddd0 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"d75ddd0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#top\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retour en haut<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-981fc39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"981fc39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-976ed16\" data-id=\"976ed16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab1fa54 elementor-widget elementor-widget-heading\" data-id=\"ab1fa54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Filtres pour les valeurs par d\u00e9faut des \u00e9tiquettes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0408f67 elementor-widget elementor-widget-text-editor\" data-id=\"0408f67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En plus des filtres de mise en forme, Emailchef permet d&#8217;utiliser le filtre <code>|default<\/code> pour d&eacute;finir une valeur par d&eacute;faut au cas o&ugrave; le champ de la donn&eacute;e serait vide ou manquant.<\/p>\n<p>Cette fonctionnalit&eacute; est tr&egrave;s utile pour <strong>&eacute;viter que les &eacute;tiquettes apparaissent vides<\/strong> dans les e-mails et pour toujours maintenir un message naturel et complet.<\/p>\n<p>Il filtro si applica direttamente al segnaposto utilizzando la sintassi <code>[[nom_champ|default:\"Valeur par d&eacute;faut\"]]<\/code>.<\/p>\n<p>Par exemple, en &eacute;crivant <code>[[first_name|default:\"Cher client\"]]<\/code> , si le champ <em>Pr&eacute;nom <\/em>du destinataire est vide, l&#8217;e-mail affichera &#8220;Cher client&#8221; &agrave; la place du pr&eacute;nom, tandis que si la donn&eacute;e est pr&eacute;sente, le pr&eacute;nom r&eacute;el de l&#8217;utilisateur sera affich&eacute;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6395ab elementor-widget elementor-widget-image\" data-id=\"f6395ab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-4-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"dynamic-placeholders-emailchef-email-template-editor-4.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTQ1MzAsInVybCI6Imh0dHBzOlwvXC9lbWFpbGNoZWYuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMlwvZHluYW1pYy1wbGFjZWhvbGRlcnMtZW1haWxjaGVmLWVtYWlsLXRlbXBsYXRlLWVkaXRvci00LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"294\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-4-1.jpg\" class=\"attachment-large size-large wp-image-94530\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-4-1.jpg 1000w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-4-1-300x110.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-4-1-768x282.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f9050 elementor-widget elementor-widget-text-editor\" data-id=\"72f9050\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorsque vous utilisez le filtre <code>|default<\/code> conjointement avec un filtre de mise en forme, comme <code>|capitalize<\/code>, le comportement est le suivant :<\/p>\n<ul>\n<li><strong>si le champ du contact contient une valeur<\/strong>, la donn&eacute;e r&eacute;elle est affich&eacute;e en appliquant la mise en forme choisie (par exemple &#8220;mARIO&#8221; &rarr; &#8220;Mario&#8221;) ;<\/li>\n<li><strong>si en revanche le champ est vide<\/strong>, la valeur par d&eacute;faut sp&eacute;cifi&eacute;e dans le filtre <code>default<\/code> est affich&eacute;e.<\/li>\n<\/ul>\n<p>Par exemple, en &eacute;crivant <code>[[first_name|capitalize|default:\"Cher client\"]]<\/code>, le syst&egrave;me affichera &#8220;Mario&#8221; si le pr&eacute;nom du destinataire est pr&eacute;sent, ou &#8220;Cher client&#8221; si le champ est vide.<\/p>\n<p>Il est important de noter que la valeur par d&eacute;faut doit &ecirc;tre &eacute;crite dans le format souhait&eacute;, car la mise en forme <code>capitalize<\/code> s&#8217;applique uniquement &agrave; la donn&eacute;e r&eacute;elle du contact.<\/p>\n<p>De cette fa&ccedil;on, vous pouvez garantir que chaque e-mail est complet, lisible et personnalis&eacute;, m&ecirc;me lorsque certaines donn&eacute;es n&#8217;ont pas &eacute;t&eacute; fournies par les utilisateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c74f063 anchor-target elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c74f063\" data-element_type=\"section\" id=\"chapter-4\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbf72f2\" data-id=\"fbf72f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a8bfe4 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"1a8bfe4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#top\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retour en haut<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b9730d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b9730d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71ce7b7\" data-id=\"71ce7b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b430d2 elementor-widget elementor-widget-heading\" data-id=\"6b430d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9capitulatif des filtres simples<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10aeca1 elementor-widget elementor-widget-html\" data-id=\"10aeca1\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"table-responsive\">\r\n  <table class=\"placeholders\">\r\n    <thead>\r\n      <tr>\r\n        <th>Filtre<\/th>\r\n        <th>Description<\/th>\r\n        <th>\u00c0 quels champs s'applique<\/th>\r\n        <th width=\"39%\">Exemples<\/th>\r\n      <\/tr>\r\n    <\/thead>\r\n\r\n    <tbody>\r\n\t  <tr class=\"row-highlight-1\">\r\n        <td><code>Aucun filtre<\/code><\/td>\r\n        <td>\u00c9tiquette sans aucun filtre appliqu\u00e9<\/td>\r\n        <td>\r\n\t\t\t\/\r\n\t\t<\/td>\r\n        <td>\r\n          <div class=\"examples\">\r\n            <div class=\"ex\"><code>[[first_name]]<\/code><\/div>\r\n            <div class=\"ex\"><em>jules <code>\u2192<\/code> jules<\/em><\/div>\r\n            <div class=\"ex\"><em>Jules <code>\u2192<\/code> Jules<\/em><\/div>\r\n            <div class=\"ex\"><em>juLES <code>\u2192<\/code> juLES<\/em><\/div>\r\n            <div class=\"ex\"><em>&lt;vide&gt; <code>\u2192<\/code> &lt;vide&gt;<\/em><\/div>\r\n          <\/div>\r\n        <\/td>\r\n      <\/tr>\r\n      <tr class=\"row-highlight-2\">\r\n        <td><code>capitalize<\/code><\/td>\r\n        <td>Convertit la premi\u00e8re lettre en majuscule et les suivantes en minuscules.<\/td>\r\n        <td>\r\n\t\t\t<ul>\r\n\t\t\t<li>Champs par d\u00e9faut: Pr\u00e9nom <code>[[first_name]]<\/code>, Nom <code>[[last_name]]<\/code> et Email <code>[[email]]<\/code>.<\/li>\r\n\t\t\t<li>Champs personnalis\u00e9s de type: Texte et Liste d\u00e9roulante.<\/li>\r\n\t\t\t<\/ul>\r\n\t\t<\/td>\r\n        <td>\r\n          <div class=\"examples\">\r\n            <div class=\"ex\"><code>[[first_name|capitalize]]<\/code><\/div>\r\n            <div class=\"ex\"><em>jules <code>\u2192<\/code> Jules<\/em><\/div>\r\n            <div class=\"ex\"><em>Jules <code>\u2192<\/code> Jules<\/em><\/div>\r\n            <div class=\"ex\"><em>juLES <code>\u2192<\/code> Jules<\/em><\/div>\r\n            <div class=\"ex\"><em>&lt;vide&gt; <code>\u2192<\/code> &lt;vide&gt;<\/em><\/div>\r\n          <\/div>\r\n        <\/td>\r\n      <\/tr>\r\n      <tr class=\"row-highlight-1\">\r\n        <td><code>uppercase<\/code><\/td>\r\n        <td>Convertit toutes les lettres en majuscules.<\/td>\r\n        <td>\r\n\t\t\t<ul>\r\n\t\t\t<li>Champs par d\u00e9faut: Pr\u00e9nom <code>[[first_name]]<\/code>, Nom <code>[[last_name]]<\/code> et Email <code>[[email]]<\/code>.<\/li>\r\n\t\t\t<li>Champs personnalis\u00e9s de type: Texte et Liste d\u00e9roulante.<\/li>\r\n\t\t\t<\/ul>\r\n\t\t<\/td>\r\n        <td>\r\n          <div class=\"examples\">\r\n            <div class=\"ex\"><code>[[last_name|uppercase]]<\/code><\/div>\r\n            <div class=\"ex\"><em>martin <code>\u2192<\/code> MARTIN<\/em><\/div>\r\n            <div class=\"ex\"><em>Martin <code>\u2192<\/code> MARTIN<\/em><\/div>\r\n            <div class=\"ex\"><em>maRTIN <code>\u2192<\/code> MARTIN<\/em><\/div>\r\n            <div class=\"ex\"><em>&lt;vide&gt; <code>\u2192<\/code> &lt;vide&gt;<\/em><\/div>\r\n          <\/div>\r\n        <\/td>\r\n      <\/tr>\t  \r\n\t  <tr class=\"row-highlight-2\">\r\n        <td><code>lowercase<\/code><\/td>\r\n        <td>Convertit toutes les lettres en minuscules.<\/td>\r\n        <td>\r\n\t\t\t<ul>\r\n\t\t\t<li>Champs par d\u00e9faut: Pr\u00e9nom <code>[[first_name]]<\/code>, Nom <code>[[last_name]]<\/code> et Email <code>[[email]]<\/code>.<\/li>\r\n\t\t\t<li>Champs personnalis\u00e9s de type: Texte et Liste d\u00e9roulante.<\/li>\r\n\t\t\t<\/ul>\r\n\t\t<\/td>\r\n        <td>\r\n          <div class=\"examples\">\r\n            <div class=\"ex\"><code>[[email|lowercase]]<\/code><\/div>\r\n            <div class=\"ex\"><em>eva@email.com <code>\u2192<\/code> eva@email.com<\/em><\/div>\r\n            <div class=\"ex\"><em>Eva@email.com <code>\u2192<\/code> eva@email.com<\/em><\/div>\r\n            <div class=\"ex\"><em>EVA@email.com <code>\u2192<\/code> eva@email.com<\/em><\/div>\r\n            <div class=\"ex\"><em>&lt;vide&gt; <code>\u2192<\/code> &lt;vide&gt;<\/em><\/div>\r\n          <\/div>\r\n        <\/td>\r\n      <\/tr>\t  \r\n\t  <tr class=\"row-highlight-1\">\r\n        <td><code>default<\/code><\/td>\r\n        <td>Ins\u00e8re un texte par d\u00e9faut si le champ est vide.<\/td>\r\n\t\t<td>\r\n\t\t\t<ul>\r\n\t\t\t<li>Champs par d\u00e9faut: Pr\u00e9nom <code>[[first_name]]<\/code> et Nom <code>[[last_name]]<\/code>.<\/li>\r\n\t\t\t<li>Champs personnalis\u00e9s de type: Texte, Liste d\u00e9roulante, Nombre, Date, Pays, \u00c9tat.<\/li>\r\n\t\t\t<\/ul>\r\n\t\t<\/td>\r\n\t\t<td>\r\n          <div class=\"examples\">\r\n            <div class=\"ex\"><code>[[first_name|default:\"Cher client\"]]<\/code><\/div>\r\n            <div class=\"ex\"><em>jules <code>\u2192<\/code> jules<\/em><\/div>\r\n            <div class=\"ex\"><em>Jules <code>\u2192<\/code> Jules<\/em><\/div>\r\n            <div class=\"ex\"><em>juLES <code>\u2192<\/code> juLES<\/em><\/div>\r\n            <div class=\"ex\"><em>&lt;vide&gt; <code>\u2192<\/code> Cher client<\/em><\/div>\r\n          <\/div>\r\n        <\/td>\r\n      <\/tr>\r\n    <\/tbody>\r\n  <\/table>\r\n<\/div>\r\n\r\n<style>\r\ntable.placeholders {\r\n  width: 100% !important;\r\n  border-collapse: collapse !important;\r\n  border: 1px solid #666 !important;\r\n  margin-top: 0px;\r\n  font-size: 0.8em;\r\n}\r\n\r\ntable.placeholders th {\r\n  background-color: #333 !important;\r\n  color: #fff !important;\r\n  padding: 8px 8px !important;\r\n  text-align: left;\r\n}\r\n\r\ntable.placeholders td {\r\n  padding: 10px 8px !important;\r\n  border: 1px solid #666 !important;\r\n  vertical-align: top; \/* utile anche per celle con contenuti lunghi *\/\r\n}\r\n\r\ntable.placeholders td ul {\r\n    padding-inline-start: 18px;\r\n}\r\n\r\ntable.placeholders .row-highlight-1,\r\ntable.placeholders .row-highlight-1:hover,\r\ntable.placeholders .row-highlight-1 td {\r\n  background-color: #fff !important;\r\n}\r\n\r\ntable.placeholders .row-highlight-2,\r\ntable.placeholders .row-highlight-2:hover,\r\ntable.placeholders .row-highlight-2 td {\r\n  background-color: #f2f2f2 !important;\r\n}\r\n\r\ntable.placeholders .highlighted {\r\n  background-color: inherit !important;\r\n}\r\n\r\n.table-responsive {\r\n  width: 100%;\r\n  overflow-x: auto;\r\n  -webkit-overflow-scrolling: touch;\r\n}\r\n\r\n.table-responsive > table.placeholders {\r\n  min-width: 600px;\r\n}\r\n\r\ntable.placeholders .examples {\r\n  display: flex;\r\n  flex-direction: column;\r\n  gap: 4px;\r\n}\r\n\r\ntable.placeholders .examples .ex {\r\n  line-height: 1.25;    \/* compattezza testo *\/\r\n}\r\n\r\ntable.placeholders .examples .ex + .ex {\r\n  padding-top: 4px;\r\n  border-top: 1px dotted rgba(102, 102, 102, 0.35);\r\n}\r\n\r\ntable.placeholders .examples code {\r\n  font-size: 0.95em;\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1b180 elementor-widget elementor-widget-heading\" data-id=\"7a1b180\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9capitulatif des filtres encha\u00een\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d29b437 elementor-widget elementor-widget-html\" data-id=\"d29b437\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"table-responsive\">\r\n  <table class=\"placeholders\">\r\n    <thead>\r\n      <tr>\r\n        <th>Filtre<\/th>\r\n        <th>Description<\/th>\r\n        <th>Exemples<\/th>\r\n      <\/tr>\r\n    <\/thead>\r\n\r\n    <tbody>\r\n      <tr class=\"row-highlight-1\">\r\n        <td><code>capitalize<\/code><br>+<br><code>default<\/code><\/td>\r\n        <td>Convertit la premi\u00e8re lettre en majuscule et les suivantes en minuscules. Ins\u00e8re un texte par d\u00e9faut si le champ est vide.<\/td>\r\n        <td>\r\n          <div class=\"examples\">\r\n            <div class=\"ex\"><code>[[first_name|capitalize|default:\"Cher client\"]]<\/code><\/div>\r\n            <div class=\"ex\"><em>jules <code>\u2192<\/code> Jules<\/em><\/div>\r\n            <div class=\"ex\"><em>Jules <code>\u2192<\/code> Jules<\/em><\/div>\r\n            <div class=\"ex\"><em>juLES <code>\u2192<\/code> Jules<\/em><\/div>\r\n            <div class=\"ex\"><em>&lt;vide&gt; <code>\u2192<\/code> Cher client<\/em><\/div>\r\n          <\/div>\r\n        <\/td>\r\n      <\/tr>\r\n\r\n      <tr class=\"row-highlight-2\">\r\n        <td><code>uppercase<\/code><br>+<br><code>default<\/code><\/td>\r\n        <td>Convertit toutes les lettres en majuscules et ins\u00e8re un texte par d\u00e9faut si le champ est vide.<\/td>\r\n        <td>\r\n          <div class=\"examples\">\r\n            <div class=\"ex\"><code>[[first_name|uppercase|default:\"Cher client\"]]<\/code><\/div>\r\n            <div class=\"ex\"><em>jules <code>\u2192<\/code> JULES<\/em><\/div>\r\n            <div class=\"ex\"><em>Jules <code>\u2192<\/code> JULES<\/em><\/div>\r\n            <div class=\"ex\"><em>juLES <code>\u2192<\/code> JULES<\/em><\/div>\r\n            <div class=\"ex\"><em>&lt;vide&gt; <code>\u2192<\/code> Cher client<\/em><\/div>\r\n          <\/div>\r\n        <\/td>\r\n      <\/tr>\r\n\t  \r\n      <tr class=\"row-highlight-1\">\r\n        <td><code>lowercase<\/code><br>+<br><code>default<\/code><\/td>\r\n        <td>Convertit toutes les lettres en minuscules et ins\u00e8re un texte par d\u00e9faut si le champ est vide.<\/td>\r\n        <td>\r\n          <div class=\"examples\">\r\n            <div class=\"ex\"><code>[[first_name|lowercase|default:\"Cher client\"]]<\/code><\/div>\r\n            <div class=\"ex\"><em>jules <code>\u2192<\/code> jules<\/em><\/div>\r\n            <div class=\"ex\"><em>Jules <code>\u2192<\/code> jules<\/em><\/div>\r\n            <div class=\"ex\"><em>juLES <code>\u2192<\/code> jules<\/em><\/div>\r\n            <div class=\"ex\"><em>&lt;vide&gt; <code>\u2192<\/code> Cher client<\/em><\/div>\r\n          <\/div>\r\n        <\/td>\r\n      <\/tr>\r\n    <\/tbody>\r\n  <\/table>\r\n<\/div>\r\n\r\n<style>\r\ntable.placeholders {\r\n  width: 100% !important;\r\n  border-collapse: collapse !important;\r\n  border: 1px solid #666 !important;\r\n  margin-top: 0px;\r\n  font-size: 0.8em;\r\n}\r\n\r\ntable.placeholders th {\r\n  background-color: #333 !important;\r\n  color: #fff !important;\r\n  padding: 8px 8px !important;\r\n  text-align: left;\r\n}\r\n\r\ntable.placeholders td {\r\n  padding: 10px 8px !important;\r\n  border: 1px solid #666 !important;\r\n  vertical-align: top; \/* utile anche per celle con contenuti lunghi *\/\r\n}\r\n\r\ntable.placeholders .row-highlight-1,\r\ntable.placeholders .row-highlight-1:hover,\r\ntable.placeholders .row-highlight-1 td {\r\n  background-color: #fff !important;\r\n}\r\n\r\ntable.placeholders .row-highlight-2,\r\ntable.placeholders .row-highlight-2:hover,\r\ntable.placeholders .row-highlight-2 td {\r\n  background-color: #f2f2f2 !important;\r\n}\r\n\r\ntable.placeholders .highlighted {\r\n  background-color: inherit !important;\r\n}\r\n\r\n.table-responsive {\r\n  width: 100%;\r\n  overflow-x: auto;\r\n  -webkit-overflow-scrolling: touch;\r\n}\r\n\r\n.table-responsive > table.placeholders {\r\n  min-width: 600px;\r\n}\r\n\r\ntable.placeholders .examples {\r\n  display: flex;\r\n  flex-direction: column;\r\n  gap: 4px;\r\n}\r\n\r\ntable.placeholders .examples .ex {\r\n  line-height: 1.25;    \/* compattezza testo *\/\r\n}\r\n\r\ntable.placeholders .examples .ex + .ex {\r\n  padding-top: 4px;\r\n  border-top: 1px dotted rgba(102, 102, 102, 0.35);\r\n}\r\n\r\ntable.placeholders .examples code {\r\n  font-size: 0.95em;\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0294ecb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0294ecb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fedfd0\" data-id=\"0fedfd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c715bf9 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"c715bf9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#top\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retour en haut<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans ce guide, vous trouverez tout ce dont vous avez besoin pour utiliser les \u00e9tiquettes dans Emailchef : comment les ins\u00e9rer dans l&#8217;\u00e9diteur, quels filtres de mise en forme sont disponibles et comment d\u00e9finir une valeur par d\u00e9faut pour les champs vides. TABLE DES MATI\u00c8RES \u00c9tiquettes dynamiques : qu&#8217;est-ce que c&#8217;est et \u00e0 quoi servent-elles [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1193,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[],"class_list":["post-94501","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Utiliser les \u00e9tiquettes dynamiques pour personnaliser l&#039;e-mail<\/title>\n<meta name=\"description\" content=\"Personnaliser l&#039;Email avec les Donn\u00e9es des Destinataires. Ajouter \u00c9tiquettes Dynamiques dans une Newsletter. Ajouter une Salutation Personnalis\u00e9e dans les Emails\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-utiliser-les-etiquettes-dynamiques-pour-personnaliser-le-mail\/\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Utiliser les \u00e9tiquettes dynamiques pour personnaliser l'e-mail","description":"Personnaliser l'Email avec les Donn\u00e9es des Destinataires. Ajouter \u00c9tiquettes Dynamiques dans une Newsletter. Ajouter une Salutation Personnalis\u00e9e dans les Emails","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-utiliser-les-etiquettes-dynamiques-pour-personnaliser-le-mail\/","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-utiliser-les-etiquettes-dynamiques-pour-personnaliser-le-mail\/","url":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-utiliser-les-etiquettes-dynamiques-pour-personnaliser-le-mail\/","name":"Utiliser les \u00e9tiquettes dynamiques pour personnaliser l'e-mail","isPartOf":{"@id":"https:\/\/emailchef.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-utiliser-les-etiquettes-dynamiques-pour-personnaliser-le-mail\/#primaryimage"},"image":{"@id":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-utiliser-les-etiquettes-dynamiques-pour-personnaliser-le-mail\/#primaryimage"},"thumbnailUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/etiquettes-dynamiques-pour-personnaliser-le-mail.jpg","datePublished":"2026-02-18T10:04:05+00:00","dateModified":"2026-02-26T15:13:22+00:00","description":"Personnaliser l'Email avec les Donn\u00e9es des Destinataires. Ajouter \u00c9tiquettes Dynamiques dans une Newsletter. Ajouter une Salutation Personnalis\u00e9e dans les Emails","breadcrumb":{"@id":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-utiliser-les-etiquettes-dynamiques-pour-personnaliser-le-mail\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-utiliser-les-etiquettes-dynamiques-pour-personnaliser-le-mail\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-utiliser-les-etiquettes-dynamiques-pour-personnaliser-le-mail\/#primaryimage","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/etiquettes-dynamiques-pour-personnaliser-le-mail.jpg","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/etiquettes-dynamiques-pour-personnaliser-le-mail.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-utiliser-les-etiquettes-dynamiques-pour-personnaliser-le-mail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emailchef.com\/fr\/mailchef-email-marketing-emailing-et-envoi-newsletter\/"},{"@type":"ListItem","position":2,"name":"Base de connaissance","item":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/"},{"@type":"ListItem","position":3,"name":"Comment utiliser les \u00e9tiquettes dynamiques pour personnaliser l&#8217;e-mail"}]},{"@type":"WebSite","@id":"https:\/\/emailchef.com\/fr\/#website","url":"https:\/\/emailchef.com\/fr\/","name":"Emailchef","description":"Recettes go\u00fbteuses pour vos emails","publisher":{"@id":"https:\/\/emailchef.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emailchef.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/emailchef.com\/fr\/#organization","name":"Delivery Tech Corp.","url":"https:\/\/emailchef.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/emailchef.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","width":237,"height":80,"caption":"Delivery Tech Corp."},"image":{"@id":"https:\/\/emailchef.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/pages\/94501"}],"collection":[{"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/comments?post=94501"}],"version-history":[{"count":7,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/pages\/94501\/revisions"}],"predecessor-version":[{"id":94565,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/pages\/94501\/revisions\/94565"}],"up":[{"embeddable":true,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/pages\/1193"}],"wp:attachment":[{"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/media?parent=94501"}],"wp:term":[{"taxonomy":"g1_relation_tag","embeddable":true,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/g1_relation_tag?post=94501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}