{"id":76362,"date":"2023-06-19T14:55:56","date_gmt":"2023-06-19T14:55:56","guid":{"rendered":"https:\/\/emailchef.com\/?page_id=76362"},"modified":"2024-10-17T14:50:57","modified_gmt":"2024-10-17T14:50:57","slug":"google-analytics-une-meilleure-alternative-pour-le-suivi-des-donnees","status":"publish","type":"page","link":"https:\/\/emailchef.com\/fr\/fonctionnalites\/google-analytics-une-meilleure-alternative-pour-le-suivi-des-donnees\/","title":{"rendered":"Google Analytics : voici pourquoi nous avons choisi une (meilleure) alternative pour le suivi des donn\u00e9es"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"76362\" class=\"elementor elementor-76362 elementor-67389\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a091b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a091b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-520b285\" data-id=\"520b285\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c13bd9f elementor-widget elementor-widget-image\" data-id=\"c13bd9f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"696\" height=\"485\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2023\/06\/alternativa_tracciamento_dati_google_analytics-1.png\" class=\"attachment-full size-full wp-image-67408\" alt=\"Migliore alternativa a Google Analytics per il tracciamento dei dati\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2023\/06\/alternativa_tracciamento_dati_google_analytics-1.png 696w, https:\/\/emailchef.com\/wp-content\/uploads\/2023\/06\/alternativa_tracciamento_dati_google_analytics-1-300x209.png 300w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a4a92f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a4a92f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20cfb50\" data-id=\"20cfb50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8b9edc elementor-widget elementor-widget-text-editor\" data-id=\"c8b9edc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le c&eacute;l&egrave;bre service d&#8217;analyse et de statistiques de Google ne garantit pas la s&eacute;curit&eacute; des donn&eacute;es personnelles des utilisateurs, et le probl&egrave;me principal r&eacute;side dans l&#8217;absence de protection conform&eacute;ment au RGPD.<\/p>\n<p>Utiliser Google Analytics implique le transfert de donn&eacute;es vers des serveurs situ&eacute;s aux &Eacute;tats-Unis, rendant impossible le respect des normes de protection pr&eacute;vues par la r&eacute;glementation europ&eacute;enne.<\/p>\n<p>Face &agrave; ces difficult&eacute;s,<strong> nous avons d&eacute;cid&eacute; d&#8217;adopter un service statistique interne et localis&eacute;<\/strong> comme alternative &agrave; Google Analytics : Matomo. Il s&#8217;agit d&#8217;un service de suivi et de statistiques tr&egrave;s avanc&eacute;, h&eacute;berg&eacute; sur nos serveurs, qui nous permet de suivre les actions des utilisateurs tout en garantissant le respect des r&eacute;glementations sur la confidentialit&eacute;.<\/p>\n<p>De cette mani&egrave;re, nous pouvons continuer &agrave; mesurer le trafic et enregistrer le comportement des utilisateurs, tout en assurant des normes de s&eacute;curit&eacute; &eacute;lev&eacute;es et la conformit&eacute; au RGPD.<\/p>\n<p>Cette d&eacute;cision a n&eacute;cessit&eacute; d&#8217;importants ajustements techniques, mais elle s&#8217;aligne sur la n&eacute;cessit&eacute; de placer la s&eacute;curit&eacute; des utilisateurs et la protection des donn&eacute;es au premier plan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le c&eacute;l&egrave;bre service d&#8217;analyse et de statistiques de Google ne garantit pas la s&eacute;curit&eacute; des donn&eacute;es personnelles des utilisateurs, et le probl&egrave;me principal r&eacute;side dans l&#8217;absence de protection conform&eacute;ment au RGPD. Utiliser Google Analytics implique le transfert de donn&eacute;es vers des serveurs situ&eacute;s aux &Eacute;tats-Unis, rendant impossible le respect des normes de protection pr&eacute;vues par [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1268,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[],"class_list":["post-76362","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alternative Google Analytics: le suivi des donn\u00e9es Emailchef<\/title>\n<meta name=\"description\" content=\"Google Analytics et r\u00e9glementation sur la confidentialit\u00e9. Suivi des donn\u00e9es Emailchef &gt;&gt; D\u00e9couvrez comment Emailchef collecte des informations conformes au RGPD\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/fr\/fonctionnalites\/google-analytics-une-meilleure-alternative-pour-le-suivi-des-donnees\/\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alternative Google Analytics: le suivi des donn\u00e9es Emailchef","description":"Google Analytics et r\u00e9glementation sur la confidentialit\u00e9. Suivi des donn\u00e9es Emailchef >> D\u00e9couvrez comment Emailchef collecte des informations conformes au RGPD","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emailchef.com\/fr\/fonctionnalites\/google-analytics-une-meilleure-alternative-pour-le-suivi-des-donnees\/","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emailchef.com\/fr\/fonctionnalites\/google-analytics-une-meilleure-alternative-pour-le-suivi-des-donnees\/","url":"https:\/\/emailchef.com\/fr\/fonctionnalites\/google-analytics-une-meilleure-alternative-pour-le-suivi-des-donnees\/","name":"Alternative Google Analytics: le suivi des donn\u00e9es Emailchef","isPartOf":{"@id":"https:\/\/emailchef.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/emailchef.com\/fr\/fonctionnalites\/google-analytics-une-meilleure-alternative-pour-le-suivi-des-donnees\/#primaryimage"},"image":{"@id":"https:\/\/emailchef.com\/fr\/fonctionnalites\/google-analytics-une-meilleure-alternative-pour-le-suivi-des-donnees\/#primaryimage"},"thumbnailUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2023\/06\/alternativa_tracciamento_dati_google_analytics-1.png","datePublished":"2023-06-19T14:55:56+00:00","dateModified":"2024-10-17T14:50:57+00:00","description":"Google Analytics et r\u00e9glementation sur la confidentialit\u00e9. Suivi des donn\u00e9es Emailchef >> D\u00e9couvrez comment Emailchef collecte des informations conformes au RGPD","breadcrumb":{"@id":"https:\/\/emailchef.com\/fr\/fonctionnalites\/google-analytics-une-meilleure-alternative-pour-le-suivi-des-donnees\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emailchef.com\/fr\/fonctionnalites\/google-analytics-une-meilleure-alternative-pour-le-suivi-des-donnees\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/emailchef.com\/fr\/fonctionnalites\/google-analytics-une-meilleure-alternative-pour-le-suivi-des-donnees\/#primaryimage","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2023\/06\/alternativa_tracciamento_dati_google_analytics-1.png","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2023\/06\/alternativa_tracciamento_dati_google_analytics-1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/emailchef.com\/fr\/fonctionnalites\/google-analytics-une-meilleure-alternative-pour-le-suivi-des-donnees\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emailchef.com\/fr\/mailchef-email-marketing-emailing-et-envoi-newsletter\/"},{"@type":"ListItem","position":2,"name":"D\u00e9couvrez les fonctionnalit\u00e9s d&#8217;Emailchef","item":"https:\/\/emailchef.com\/fr\/fonctionnalites\/"},{"@type":"ListItem","position":3,"name":"Google Analytics : voici pourquoi nous avons choisi une (meilleure) alternative pour le suivi des donn\u00e9es"}]},{"@type":"WebSite","@id":"https:\/\/emailchef.com\/fr\/#website","url":"https:\/\/emailchef.com\/fr\/","name":"Emailchef","description":"Recettes go\u00fbteuses pour vos emails","publisher":{"@id":"https:\/\/emailchef.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emailchef.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/emailchef.com\/fr\/#organization","name":"Delivery Tech Corp.","url":"https:\/\/emailchef.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/emailchef.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","width":237,"height":80,"caption":"Delivery Tech Corp."},"image":{"@id":"https:\/\/emailchef.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/pages\/76362"}],"collection":[{"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/comments?post=76362"}],"version-history":[{"count":4,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/pages\/76362\/revisions"}],"predecessor-version":[{"id":76366,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/pages\/76362\/revisions\/76366"}],"up":[{"embeddable":true,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/pages\/1268"}],"wp:attachment":[{"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/media?parent=76362"}],"wp:term":[{"taxonomy":"g1_relation_tag","embeddable":true,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/g1_relation_tag?post=76362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}