{"id":1690,"date":"2014-09-18T10:17:57","date_gmt":"2014-09-18T10:17:57","guid":{"rendered":"http:\/\/emailchef.com\/?page_id=1690"},"modified":"2021-07-09T09:09:44","modified_gmt":"2021-07-09T09:09:44","slug":"double-opt-in-email-marketing","status":"publish","type":"page","link":"https:\/\/emailchef.com\/fr\/double-opt-in-email-marketing\/","title":{"rendered":"Le double opt-in"},"content":{"rendered":"<p lang=\"en-GB\">Un email est recueilli par une <strong>m\u00e9thode de double opt-in<\/strong> lorsque l&#8217;abonn\u00e9, apr\u00e8s avoir rempli&nbsp;un <strong>formulaire d&#8217;inscription web<\/strong>, re\u00e7oit un email&nbsp;afin de <strong>v\u00e9rifier son identit\u00e9<\/strong> (g\u00e9n\u00e9ralement en cliquant sur un lien). Le principal avantage d&#8217;un tel syst\u00e8me est qu&#8217;il garantit que toutes les adresses collect\u00e9es sont <strong>valides<\/strong> et <strong>en cours d&#8217;utilisation<\/strong>, de sorte que le probl\u00e8me de courriels inexistantes soit \u00e9vit\u00e9 une fois pour toutes. Il emp\u00eache \u00e9galement les gens \u00e0 \u00eatre <strong>souscrites par des tiers<\/strong> accidentellement ou intentionnellement.<\/p>\n<p lang=\"en-GB\">De plus, une liste d&#8217;email double opt-in a des <strong>niveaux d&#8217;engagement g\u00e9n\u00e9ralement \u00e9lev\u00e9s<\/strong>, parce qu&#8217;elle est faite par des utilisateurs qui ont d\u00e9clar\u00e9 un int\u00e9r\u00eat clair et explicite vers&nbsp;vos newsletters. Bien s\u00fbr, il est votre devoir de maintenir cet int\u00e9r\u00eat vivant, en fournissant&nbsp;du <strong>contenu pertinent<\/strong> sur \u200b\u200bune base r\u00e9guli\u00e8re, en fonction de votre strat\u00e9gie de marketing.<\/p>\n<p lang=\"en-GB\">Alors, quand on envoie des courriels en masse&nbsp;\u00e0 une liste double opt-in, nous parlons g\u00e9n\u00e9ralement de <strong>double opt-in email marketing<\/strong>. M\u00eame si l&#8217;ensemble du processus peut \u00eatre un peu plus compliqu\u00e9 que le simple opt-in classique, il est certainement plus s\u00fbr. Il est tr\u00e8s important, cependant, de le <strong>rationaliser<\/strong> et de rendre s\u00fbr, ainsi que toutes les informations soient&nbsp;collect\u00e9es correctement.<\/p>\n<p lang=\"en-GB\">Voil\u00e0 pourquoi Emailchef fournit un <a title=\"outil formulaires inscription\" href=\"http:\/\/emailchef.com\/fr\/fonctionnalites\/editeur-formulaires-dabonnement\/\"><strong>outil d\u00e9di\u00e9 pour cr\u00e9er des formulaires d&#8217;inscription<\/strong><\/a>, \u00e0 commencer par un drag &amp; drop \u00e9diteur qui vous aidera \u00e0 concevoir un formulaire d&#8217;abonnement parfaite et efficace. Ensuite, vous pouvez choisir de mettre en \u0153uvre une proc\u00e9dure d&#8217;opt-in unique ou le<strong> double opt-in<\/strong> ici d\u00e9crit. Dans ce cas, vous \u00e9crivez un email de confirmation qui sera envoy\u00e9 \u00e0 l&#8217;utilisateur juste apr\u00e8s sa souscription. Vous serez \u00e9galement en mesure de fournir un email de bienvenue finale, si vous le souhaitez.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un email est recueilli par une m\u00e9thode de double opt-in lorsque l&#8217;abonn\u00e9, apr\u00e8s avoir rempli un formulaire d&#8217;inscription web, re\u00e7oit un email afin de v\u00e9rifier son identit\u00e9 (g\u00e9n\u00e9ralement en cliquant sur un lien).<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":271,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[50],"class_list":["post-1690","page","type-page","status-publish","hentry","g1_relation_tag-formulaires-inscription-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le double opt-in - Emailchef<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/fr\/double-opt-in-email-marketing\/\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le double opt-in - Emailchef","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emailchef.com\/fr\/double-opt-in-email-marketing\/","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emailchef.com\/fr\/double-opt-in-email-marketing\/","url":"https:\/\/emailchef.com\/fr\/double-opt-in-email-marketing\/","name":"Le double opt-in - Emailchef","isPartOf":{"@id":"https:\/\/emailchef.com\/fr\/#website"},"datePublished":"2014-09-18T10:17:57+00:00","dateModified":"2021-07-09T09:09:44+00:00","breadcrumb":{"@id":"https:\/\/emailchef.com\/fr\/double-opt-in-email-marketing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emailchef.com\/fr\/double-opt-in-email-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/emailchef.com\/fr\/double-opt-in-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emailchef.com\/fr\/mailchef-email-marketing-emailing-et-envoi-newsletter\/"},{"@type":"ListItem","position":2,"name":"Le double opt-in"}]},{"@type":"WebSite","@id":"https:\/\/emailchef.com\/fr\/#website","url":"https:\/\/emailchef.com\/fr\/","name":"Emailchef","description":"Recettes go\u00fbteuses pour vos emails","publisher":{"@id":"https:\/\/emailchef.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emailchef.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/emailchef.com\/fr\/#organization","name":"Delivery Tech Corp.","url":"https:\/\/emailchef.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/emailchef.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","width":237,"height":80,"caption":"Delivery Tech Corp."},"image":{"@id":"https:\/\/emailchef.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/pages\/1690"}],"collection":[{"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/comments?post=1690"}],"version-history":[{"count":3,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/pages\/1690\/revisions"}],"predecessor-version":[{"id":45144,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/pages\/1690\/revisions\/45144"}],"wp:attachment":[{"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/media?parent=1690"}],"wp:term":[{"taxonomy":"g1_relation_tag","embeddable":true,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/g1_relation_tag?post=1690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}