{"id":1506,"date":"2014-09-22T08:27:19","date_gmt":"2014-09-22T08:27:19","guid":{"rendered":"http:\/\/emailchef.com\/?page_id=1506"},"modified":"2025-10-31T10:19:40","modified_gmt":"2025-10-31T10:19:40","slug":"comment-creer-des-segments","status":"publish","type":"page","link":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-creer-des-segments\/","title":{"rendered":"Comment segmenter votre liste de contacts"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1506\" class=\"elementor elementor-1506 elementor-584\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78c5bfc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78c5bfc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04d18df\" data-id=\"04d18df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-197ffac elementor-widget elementor-widget-text-editor\" data-id=\"197ffac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour rendre vos campagnes d&rsquo;email marketing vraiment efficaces, il est essentiel d&rsquo;envoyer des messages et des offres personnalis&eacute;s &agrave; vos contacts. Des communications con&ccedil;ues sur mesure pour vos utilisateurs augmentent les taux d&rsquo;ouverture, de clics et de conversion de vos newsletters.<\/p>\n<p>La segmentation vous permet de cr&eacute;er des <strong>groupes de contacts partageant certaines caract&eacute;ristiques ou certains comportements<\/strong>, afin d&rsquo;envoyer des contenus plus cibl&eacute;s et pertinents.<\/p>\n<p>Gr&acirc;ce aux segments d&rsquo;Emailchef, vous pouvez organiser votre liste selon des champs personnalis&eacute;s (comme la date de naissance, la langue ou le pays) ou selon des conditions avanc&eacute;es bas&eacute;es sur le comportement des utilisateurs, par exemple, la date d&rsquo;inscription, les ouvertures ou les clics sur vos campagnes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e63a99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e63a99\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b534c9\" data-id=\"9b534c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f99d57 elementor-widget elementor-widget-heading\" data-id=\"0f99d57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment segmenter une liste : tutoriel pratique.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adb0a07 elementor-widget elementor-widget-text-editor\" data-id=\"adb0a07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La segmentation n&rsquo;a pas besoin d&rsquo;&ecirc;tre compliqu&eacute;e. Avec Emailchef, vous pouvez cr&eacute;er des segments en quelques clics, &agrave; partir de dizaines de conditions diff&eacute;rentes.<\/p>\n<p>Voici comment faire :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e7671 elementor-widget elementor-widget-text-editor\" data-id=\"29e7671\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"1\"><li style=\"margin-bottom: 10px;\">Allez dans <em>Listes et segments<\/em> \u00e0 partir du menu de gauche.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6cb484 elementor-widget elementor-widget-image\" data-id=\"a6cb484\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Comment segmenter votre liste de contacts\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTA4OTgsInVybCI6Imh0dHBzOlwvXC9lbWFpbGNoZWYuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvY29tbWVudC1zZWdtZW50ZXItdm90cmUtbGlzdGUtZGUtY29udGFjdHMtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"631\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-1.jpg\" class=\"attachment-full size-full wp-image-90898\" alt=\"Comment segmenter votre liste de contacts\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-1.jpg 1400w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-1-300x135.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-1-1024x462.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-1-768x346.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce8e348 elementor-widget elementor-widget-text-editor\" data-id=\"ce8e348\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"2\"><li style=\"margin-bottom: 10px;\">S\u00e9lectionnez la liste que vous souhaitez segmenter.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13522af elementor-widget elementor-widget-image\" data-id=\"13522af\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Comment segmenter votre liste de contacts\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTA5MDcsInVybCI6Imh0dHBzOlwvXC9lbWFpbGNoZWYuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvY29tbWVudC1zZWdtZW50ZXItdm90cmUtbGlzdGUtZGUtY29udGFjdHMtMi5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"551\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-2.jpg\" class=\"attachment-full size-full wp-image-90907\" alt=\"Comment segmenter votre liste de contacts\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-2.jpg 1200w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-2-300x138.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-2-1024x470.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-2-768x353.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea336c6 elementor-widget elementor-widget-text-editor\" data-id=\"ea336c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"3\"><li style=\"margin-bottom: 10px;\">Cliquez sur <em>Segments<\/em>, puis sur <em>Nouveau segment<\/em>.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22cfedb elementor-widget elementor-widget-image\" data-id=\"22cfedb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-3.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Comment segmenter votre liste de contacts\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTA5MTYsInVybCI6Imh0dHBzOlwvXC9lbWFpbGNoZWYuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvY29tbWVudC1zZWdtZW50ZXItdm90cmUtbGlzdGUtZGUtY29udGFjdHMtMy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"551\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-3.jpg\" class=\"attachment-full size-full wp-image-90916\" alt=\"Comment segmenter votre liste de contacts\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-3.jpg 1200w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-3-300x138.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-3-1024x470.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-3-768x353.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a68d38d elementor-widget elementor-widget-text-editor\" data-id=\"a68d38d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"4\"><li style=\"margin-bottom: 10px;\">Donnez un nom \u00e0 votre segment et d\u00e9finissez les param\u00e8tres de s\u00e9lection.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f4627 elementor-widget elementor-widget-image\" data-id=\"b9f4627\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"551\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-4.jpg\" class=\"attachment-full size-full wp-image-90925\" alt=\"Comment segmenter votre liste de contacts\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-4.jpg 1200w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-4-300x138.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-4-1024x470.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-4-768x353.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c143c4 elementor-widget elementor-widget-text-editor\" data-id=\"3c143c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous pouvez d&eacute;finir les conditions que tous les contacts de votre liste doivent remplir pour &ecirc;tre inclus dans le segment. Vous pouvez choisir parmi les conditions pr&eacute;d&eacute;finies suivantes :<\/p>\n<ul>\n<li style=\"margin-bottom: 7px;\">Email;<\/li>\n<li style=\"margin-bottom: 7px;\">Pr&eacute;nom;<\/li>\n<li style=\"margin-bottom: 7px;\">Nom de Famille;<\/li>\n<li style=\"margin-bottom: 7px;\">Politique de confidentialit&eacute;;<\/li>\n<li style=\"margin-bottom: 7px;\">Conditions g&eacute;n&eacute;rales;<\/li>\n<li style=\"margin-bottom: 7px;\">Inscription &agrave; la newsletter;<\/li>\n<li style=\"margin-bottom: 7px;\">&Eacute;valuation du contact;<\/li>\n<li style=\"margin-bottom: 7px;\">Date d&rsquo;inscription;<\/li>\n<li style=\"margin-bottom: 7px;\">Type d&rsquo;inscription;<\/li>\n<li style=\"margin-bottom: 7px;\">Message envoy&eacute;;<\/li>\n<li style=\"margin-bottom: 7px;\">Message livr&eacute;;<\/li>\n<li style=\"margin-bottom: 7px;\">Message ouvert;<\/li>\n<li style=\"margin-bottom: 7px;\">Message cliqu&eacute;;<\/li>\n<li style=\"margin-bottom: 7px;\">Message non ouvert;<\/li>\n<li style=\"margin-bottom: 7px;\">Message non cliqu&eacute;;<\/li>\n<li style=\"margin-bottom: 7px;\">Date de la derni&egrave;re newsletter;<\/li>\n<li style=\"margin-bottom: 7px;\">Derni&egrave;re date d&rsquo;ouverture;<\/li>\n<li style=\"margin-bottom: 7px;\">Derni&egrave;re date de clic.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4285778 elementor-widget elementor-widget-image\" data-id=\"4285778\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-5.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Comment segmenter votre liste de contacts\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTA5MzQsInVybCI6Imh0dHBzOlwvXC9lbWFpbGNoZWYuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvY29tbWVudC1zZWdtZW50ZXItdm90cmUtbGlzdGUtZGUtY29udGFjdHMtNS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"551\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-5.jpg\" class=\"attachment-full size-full wp-image-90934\" alt=\"Comment segmenter votre liste de contacts\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-5.jpg 1200w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-5-300x138.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-5-1024x470.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-5-768x353.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50e0bc5 elementor-widget elementor-widget-text-editor\" data-id=\"50e0bc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous pouvez &eacute;galement s&eacute;lectionner l&rsquo;un des champs personnalis&eacute;s que vous avez cr&eacute;&eacute;s dans la liste. En plus de ces conditions, vous pouvez utiliser des op&eacute;rateurs logiques et des variables comme &laquo; est &raquo;, &laquo; n&rsquo;est pas &raquo;, &laquo; est vide &raquo;, &laquo; commence par &raquo;, etc.<\/p>\n<p>Vous pouvez cr&eacute;er :<\/p>\n<ul>\n<li style=\"margin-bottom: 10px;\">des segments qui remplissent toutes ou aucune des conditions s&eacute;lectionn&eacute;es ;<\/li>\n<li style=\"margin-bottom: 10px;\">des segments avec plusieurs conditions, reli&eacute;es par &laquo; et &raquo; ou &laquo; ou &raquo;.<\/li>\n<\/ul>\n<p>Une fois vos conditions d&eacute;finies, les segments se mettent &agrave; jour automatiquement. Ils seront donc toujours pr&ecirc;ts pour vos campagnes et automatisations, sans besoin de les modifier manuellement.<\/p>\n<p>Le segment obtenu peut &eacute;galement &ecirc;tre visualis&eacute; et export&eacute; au format JSON ou CSV, ou encore dupliqu&eacute; et enregistr&eacute; depuis la m&ecirc;me page des segments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f39e8bc elementor-widget elementor-widget-image\" data-id=\"f39e8bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-6.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Comment segmenter votre liste de contacts\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTA5NDMsInVybCI6Imh0dHBzOlwvXC9lbWFpbGNoZWYuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvY29tbWVudC1zZWdtZW50ZXItdm90cmUtbGlzdGUtZGUtY29udGFjdHMtNi5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"551\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-6.jpg\" class=\"attachment-full size-full wp-image-90943\" alt=\"Comment segmenter votre liste de contacts\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-6.jpg 1200w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-6-300x138.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-6-1024x470.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-6-768x353.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e331a elementor-widget elementor-widget-image\" data-id=\"74e331a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-7.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Comment segmenter votre liste de contacts\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTA5NTIsInVybCI6Imh0dHBzOlwvXC9lbWFpbGNoZWYuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvY29tbWVudC1zZWdtZW50ZXItdm90cmUtbGlzdGUtZGUtY29udGFjdHMtNy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"623\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-7.jpg\" class=\"attachment-full size-full wp-image-90952\" alt=\"Comment segmenter votre liste de contacts\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-7.jpg 1400w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-7-300x134.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-7-1024x456.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-7-768x342.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pour rendre vos campagnes d&rsquo;email marketing vraiment efficaces, il est essentiel d&rsquo;envoyer des messages et des offres personnalis&eacute;s &agrave; vos contacts. Des communications con&ccedil;ues sur mesure pour vos utilisateurs augmentent les taux d&rsquo;ouverture, de clics et de conversion de vos newsletters. La segmentation vous permet de cr&eacute;er des groupes de contacts partageant certaines caract&eacute;ristiques ou [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":1193,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[],"class_list":["post-1506","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment segmenter votre liste de contacts - Emailchef<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-creer-des-segments\/\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment segmenter votre liste de contacts - Emailchef","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-creer-des-segments\/","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-creer-des-segments\/","url":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-creer-des-segments\/","name":"Comment segmenter votre liste de contacts - Emailchef","isPartOf":{"@id":"https:\/\/emailchef.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-creer-des-segments\/#primaryimage"},"image":{"@id":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-creer-des-segments\/#primaryimage"},"thumbnailUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-1.jpg","datePublished":"2014-09-22T08:27:19+00:00","dateModified":"2025-10-31T10:19:40+00:00","breadcrumb":{"@id":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-creer-des-segments\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-creer-des-segments\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-creer-des-segments\/#primaryimage","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-1.jpg","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/comment-segmenter-votre-liste-de-contacts-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-creer-des-segments\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emailchef.com\/fr\/mailchef-email-marketing-emailing-et-envoi-newsletter\/"},{"@type":"ListItem","position":2,"name":"Base de connaissance","item":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/"},{"@type":"ListItem","position":3,"name":"Comment segmenter votre liste de contacts"}]},{"@type":"WebSite","@id":"https:\/\/emailchef.com\/fr\/#website","url":"https:\/\/emailchef.com\/fr\/","name":"Emailchef","description":"Recettes go\u00fbteuses pour vos emails","publisher":{"@id":"https:\/\/emailchef.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emailchef.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/emailchef.com\/fr\/#organization","name":"Delivery Tech Corp.","url":"https:\/\/emailchef.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/emailchef.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","width":237,"height":80,"caption":"Delivery Tech Corp."},"image":{"@id":"https:\/\/emailchef.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/pages\/1506"}],"collection":[{"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/comments?post=1506"}],"version-history":[{"count":10,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/pages\/1506\/revisions"}],"predecessor-version":[{"id":90963,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/pages\/1506\/revisions\/90963"}],"up":[{"embeddable":true,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/pages\/1193"}],"wp:attachment":[{"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/media?parent=1506"}],"wp:term":[{"taxonomy":"g1_relation_tag","embeddable":true,"href":"https:\/\/emailchef.com\/fr\/wp-json\/wp\/v2\/g1_relation_tag?post=1506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}