{"id":110759,"date":"2025-09-02T07:24:48","date_gmt":"2025-09-02T07:24:48","guid":{"rendered":"https:\/\/emailchef.com\/?page_id=110759"},"modified":"2026-08-11T08:31:33","modified_gmt":"2026-08-11T08:31:33","slug":"evenement-message-ouvert-comment-le-configurer-dans-un-flow","status":"publish","type":"page","link":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/evenement-message-ouvert-comment-le-configurer-dans-un-flow\/","title":{"rendered":"\u00c9v\u00e9nement &#8220;Message Ouvert ?&#8221; : comment le configurer dans un Flow"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"110759\" class=\"elementor elementor-110759 elementor-86175\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb54255 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb54255\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbfff2e\" data-id=\"bbfff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-336962c elementor-widget elementor-widget-text-editor\" data-id=\"336962c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;&eacute;v&eacute;nement <em>Message Ouvert ?<\/em> vous permet de surveiller si un contact ouvre un email sp&eacute;cifique dans un d&eacute;lai que vous d&eacute;finissez.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1c31ef elementor-widget elementor-widget-image\" data-id=\"f1c31ef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"358\" height=\"607\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-0.jpg\" class=\"attachment-large size-large wp-image-110764\" alt=\"Comment configurer l&#039;\u00e9v\u00e9nement Message Ouvert ?\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-0.jpg 358w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-0-177x300.jpg 177w\" sizes=\"(max-width: 358px) 100vw, 358px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a17e0 elementor-widget elementor-widget-text-editor\" data-id=\"c0a17e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Il est particuli&egrave;rement utile pour &eacute;valuer l&#8217;int&eacute;r&ecirc;t de vos contacts pour vos communications. Par exemple, vous pouvez attendre qu&#8217;une promotion soit ouverte et, si c&#8217;est le cas, envoyer une offre suppl&eacute;mentaire cibl&eacute;e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83faa37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83faa37\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67d08e3\" data-id=\"67d08e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24958f8 elementor-widget elementor-widget-heading\" data-id=\"24958f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment configurer l'\u00e9v\u00e9nement \"Message Ouvert ?\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00a8368 elementor-widget elementor-widget-image\" data-id=\"00a8368\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Comment configurer l&#039;\u00e9v\u00e9nement Message Ouvert ?\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTEwNzczLCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2NvbW1lbnQtY29uZmlndXJlci1sZS1ldmVuZW1lbnQtbWVzc2FnZS1vdXZlcnQtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"451\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-1-1024x577.jpg\" class=\"attachment-large size-large wp-image-110773\" alt=\"Comment configurer l&#039;\u00e9v\u00e9nement Message Ouvert ?\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-1-1024x577.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-1-300x169.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-1-768x432.jpg 768w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-1.jpg 1300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2aead8 elementor-widget elementor-widget-heading\" data-id=\"e2aead8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Choisissez le type de message<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-048863c elementor-widget elementor-widget-image\" data-id=\"048863c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"495\" height=\"866\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-2.jpg\" class=\"attachment-large size-large wp-image-110782\" alt=\"Comment configurer l&#039;\u00e9v\u00e9nement Message Ouvert ?\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-2.jpg 495w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-2-171x300.jpg 171w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f80aad elementor-widget elementor-widget-text-editor\" data-id=\"8f80aad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tS\u00e9lectionnez si vous souhaitez surveiller l&#8217;ouverture d&#8217;une campagne, d&#8217;un message envoy\u00e9 depuis le Flow ou d&#8217;un autor\u00e9pondeur (si actif).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab4a9e elementor-widget elementor-widget-heading\" data-id=\"7ab4a9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. S\u00e9lectionnez le message sp\u00e9cifique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4821f37 elementor-widget elementor-widget-image\" data-id=\"4821f37\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"866\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-3.jpg\" class=\"attachment-large size-large wp-image-110791\" alt=\"Comment configurer l&#039;\u00e9v\u00e9nement Message Ouvert ?\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-3.jpg 495w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-3-171x300.jpg 171w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1092224 elementor-widget elementor-widget-text-editor\" data-id=\"1092224\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIndiquez l&#8217;email dont vous souhaitez suivre l&#8217;ouverture par le contact.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-174c4a9 elementor-widget elementor-widget-heading\" data-id=\"174c4a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. D\u00e9finissez l'intervalle d'expiration<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28b4b85 elementor-widget elementor-widget-image\" data-id=\"28b4b85\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"866\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-4.jpg\" class=\"attachment-large size-large wp-image-110800\" alt=\"Comment configurer l&#039;\u00e9v\u00e9nement Message Ouvert ?\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-4.jpg 495w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-4-171x300.jpg 171w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8663937 elementor-widget elementor-widget-text-editor\" data-id=\"8663937\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>D&eacute;finissez le temps maximum dans lequel l&#8217;&eacute;v&eacute;nement doit se produire (en minutes, heures, jours ou semaines). Vous pouvez d&eacute;finir jusqu&#8217;&agrave; 30 jours. Si l&#8217;&eacute;v&eacute;nement ne se produit pas dans ce d&eacute;lai, le contact suivra automatiquement la branche <em>Non<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d79867 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d79867\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b853899\" data-id=\"b853899\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfe16a8 elementor-widget elementor-widget-heading\" data-id=\"dfe16a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\ud83d\udd00 Branches suivantes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-010cd1a elementor-widget elementor-widget-text-editor\" data-id=\"010cd1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Si le message est ouvert dans le d&eacute;lai imparti, le contact suivra la branche <em>Oui<\/em>. Dans le cas contraire, il suivra automatiquement la branche <em>Non<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&#8217;&eacute;v&eacute;nement Message Ouvert ? vous permet de surveiller si un contact ouvre un email sp&eacute;cifique dans un d&eacute;lai que vous d&eacute;finissez. Il est particuli&egrave;rement utile pour &eacute;valuer l&#8217;int&eacute;r&ecirc;t de vos contacts pour vos communications. Par exemple, vous pouvez attendre qu&#8217;une promotion soit ouverte et, si c&#8217;est le cas, envoyer une offre suppl&eacute;mentaire cibl&eacute;e. Comment configurer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1193,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[],"class_list":["post-110759","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9v\u00e9nement &quot;Message Ouvert ?&quot; : le configurer dans un Flow<\/title>\n<meta name=\"description\" content=\"Configurez l&#039;\u00e9v\u00e9nement &quot;Message Ouvert ?&quot; dans les Flows : surveillez si un contact ouvre un email dans un d\u00e9lai et orientez l&#039;automatisation en cons\u00e9quence\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/fr\/base-de-connaissance\/evenement-message-ouvert-comment-le-configurer-dans-un-flow\/\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9v\u00e9nement \"Message Ouvert ?\" : le configurer dans un Flow","description":"Configurez l'\u00e9v\u00e9nement \"Message Ouvert ?\" dans les Flows : surveillez si un contact ouvre un email dans un d\u00e9lai et orientez l'automatisation en cons\u00e9quence","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/evenement-message-ouvert-comment-le-configurer-dans-un-flow\/","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/evenement-message-ouvert-comment-le-configurer-dans-un-flow\/","url":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/evenement-message-ouvert-comment-le-configurer-dans-un-flow\/","name":"\u00c9v\u00e9nement \"Message Ouvert ?\" : le configurer dans un Flow","isPartOf":{"@id":"https:\/\/emailchef.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/evenement-message-ouvert-comment-le-configurer-dans-un-flow\/#primaryimage"},"image":{"@id":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/evenement-message-ouvert-comment-le-configurer-dans-un-flow\/#primaryimage"},"thumbnailUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-0.jpg","datePublished":"2025-09-02T07:24:48+00:00","dateModified":"2026-08-11T08:31:33+00:00","description":"Configurez l'\u00e9v\u00e9nement \"Message Ouvert ?\" dans les Flows : surveillez si un contact ouvre un email dans un d\u00e9lai et orientez l'automatisation en cons\u00e9quence","breadcrumb":{"@id":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/evenement-message-ouvert-comment-le-configurer-dans-un-flow\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emailchef.com\/fr\/base-de-connaissance\/evenement-message-ouvert-comment-le-configurer-dans-un-flow\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/evenement-message-ouvert-comment-le-configurer-dans-un-flow\/#primaryimage","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-0.jpg","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/08\/comment-configurer-le-evenement-message-ouvert-0.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/evenement-message-ouvert-comment-le-configurer-dans-un-flow\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emailchef.com\/fr\/mailchef-email-marketing-emailing-et-envoi-newsletter\/"},{"@type":"ListItem","position":2,"name":"Base de connaissance","item":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/"},{"@type":"ListItem","position":3,"name":"\u00c9v\u00e9nement &#8220;Message Ouvert ?&#8221; 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