{"id":100793,"date":"2026-06-05T08:42:37","date_gmt":"2026-06-05T08:42:37","guid":{"rendered":"https:\/\/emailchef.com\/?page_id=100793"},"modified":"2026-06-07T12:59:13","modified_gmt":"2026-06-07T12:59:13","slug":"comment-reactiver-les-contacts-inactifs-avec-un-email-de-reengagement","status":"publish","type":"page","link":"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-reactiver-les-contacts-inactifs-avec-un-email-de-reengagement\/","title":{"rendered":"Comment r\u00e9activer les contacts inactifs avec un email de r\u00e9engagement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"100793\" class=\"elementor elementor-100793 elementor-100209\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc1ca56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc1ca56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51a9a9a\" data-id=\"51a9a9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaf09b2 elementor-widget elementor-widget-text-editor\" data-id=\"eaf09b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Avec le temps, une partie de votre liste cesse d&#8217;ouvrir vos emails. Ce Flow identifie les contacts dormants et tente de raviver leur int\u00e9r\u00eat avant de proc\u00e9der \u00e0 leur d\u00e9sabonnement automatique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad8910 elementor-widget elementor-widget-image\" data-id=\"1ad8910\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-0-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-re-engage-inactive-contacts-with-an-automated-email-flow-0.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwNzk1LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2hvdy10by1yZS1lbmdhZ2UtaW5hY3RpdmUtY29udGFjdHMtd2l0aC1hbi1hdXRvbWF0ZWQtZW1haWwtZmxvdy0wLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"553\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-0-1.jpg\" class=\"attachment-full size-full wp-image-100795\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-0-1.jpg 1000w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-0-1-300x166.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-0-1-768x425.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d54e57c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d54e57c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8aea010\" data-id=\"8aea010\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e86c7f5 elementor-widget elementor-widget-heading\" data-id=\"e86c7f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment structurer un Flow de r\u00e9engagement :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f123b9 elementor-widget elementor-widget-heading\" data-id=\"6f123b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Point d'entr\u00e9e : contact entre dans un segment.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7febf01 elementor-widget elementor-widget-text-editor\" data-id=\"7febf01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le Flow d&eacute;marre lorsqu&#8217;un contact entre dans le segment des contacts inactifs. Avant de configurer cette &eacute;tape, <a title=\"Cr&eacute;ez un segment dans Emailchef\" href=\"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-creer-des-segments\/\" target=\"_blank\">cr&eacute;ez un segment dans Emailchef<\/a> avec le filtre &#8220;Derni&egrave;re date d&rsquo;ouverture est sup&eacute;rieur &agrave; 60 jours avant aujourd&#8217;hui&#8221;. Ainsi, tous les contacts qui n&#8217;ont pas ouvert vos emails depuis 60 jours ou plus entreront automatiquement dans ce segment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbff4a6 elementor-widget elementor-widget-image\" data-id=\"dbff4a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-1-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-re-engage-inactive-contacts-with-an-automated-email-flow-1.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwODA0LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2hvdy10by1yZS1lbmdhZ2UtaW5hY3RpdmUtY29udGFjdHMtd2l0aC1hbi1hdXRvbWF0ZWQtZW1haWwtZmxvdy0xLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-1-1.jpg\" class=\"attachment-full size-full wp-image-100804\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-1-1.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-1-1-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-1-1-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-1-1-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae267bd elementor-widget elementor-widget-text-editor\" data-id=\"ae267bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pour configurer l&#8217;&eacute;tape <em>Contact entre dans un segment<\/em>, choisissez la liste dans laquelle se trouve le segment des inactifs.&nbsp;<\/p>\n<p>S&eacute;lectionnez ensuite le segment que vous avez cr&eacute;&eacute; dans le menu d&eacute;roulant. Le Flow se d&eacute;clenchera automatiquement chaque fois qu&#8217;un contact entre dans ce segment. Cliquez sur <em>Enregistrer<\/em> pour confirmer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-882ac36 elementor-widget elementor-widget-image\" data-id=\"882ac36\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-2-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-re-engage-inactive-contacts-with-an-automated-email-flow-2.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwODEzLCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2hvdy10by1yZS1lbmdhZ2UtaW5hY3RpdmUtY29udGFjdHMtd2l0aC1hbi1hdXRvbWF0ZWQtZW1haWwtZmxvdy0yLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-2-1.jpg\" class=\"attachment-full size-full wp-image-100813\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-2-1.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-2-1-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-2-1-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-2-1-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05c4574 elementor-widget elementor-widget-heading\" data-id=\"05c4574\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Action : envoyer un email.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25705b elementor-widget elementor-widget-text-editor\" data-id=\"e25705b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Remplissez les informations et s&eacute;lectionnez le template pour le premier essai de r&eacute;activation. Le ton doit &ecirc;tre direct sans &ecirc;tre agressif : un &#8220;&Ecirc;tes-vous encore avec nous ?&#8221; accompagn&eacute; d&#8217;un contenu de valeur ou d&#8217;une offre exclusive fonctionne mieux qu&#8217;une communication purement promotionnelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a91511d elementor-widget elementor-widget-image\" data-id=\"a91511d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-3-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-re-engage-inactive-contacts-with-an-automated-email-flow-3.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwODIyLCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2hvdy10by1yZS1lbmdhZ2UtaW5hY3RpdmUtY29udGFjdHMtd2l0aC1hbi1hdXRvbWF0ZWQtZW1haWwtZmxvdy0zLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-3-1.jpg\" class=\"attachment-full size-full wp-image-100822\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-3-1.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-3-1-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-3-1-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-3-1-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465a8b0 elementor-widget elementor-widget-heading\" data-id=\"465a8b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00c9v\u00e9nement : message ouvert ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b65995f elementor-widget elementor-widget-text-editor\" data-id=\"b65995f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Lorsqu&#8217;un contact entre dans cette &eacute;tape, le syst&egrave;me attend que l&#8217;&eacute;v&eacute;nement se produise dans un d&eacute;lai que vous d&eacute;finissez. Seuls les &eacute;v&eacute;nements qui se produisent apr&egrave;s l&#8217;entr&eacute;e du contact dans l&#8217;&eacute;tape sont pris en compte.&nbsp;<\/p>\n<p>S&eacute;lectionnez <em>Emails dans ce flow<\/em> comme type de message et choisissez l&#8217;email de r&eacute;engagement envoy&eacute; &agrave; l&#8217;&eacute;tape pr&eacute;c&eacute;dente. D&eacute;finissez ensuite l&#8217;intervalle d&#8217;attente : le d&eacute;lai maximum est de 30 jours. Si l&#8217;&eacute;v&eacute;nement se produit dans le d&eacute;lai imparti, le contact sort par la branche <em>Oui<\/em> ; sinon par la branche <em>Non<\/em>.&nbsp;<\/p>\n<p>Cliquez sur <em>Enregistrer <\/em>pour confirmer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95497e4 elementor-widget elementor-widget-image\" data-id=\"95497e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-4-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-re-engage-inactive-contacts-with-an-automated-email-flow-4.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwODMxLCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2hvdy10by1yZS1lbmdhZ2UtaW5hY3RpdmUtY29udGFjdHMtd2l0aC1hbi1hdXRvbWF0ZWQtZW1haWwtZmxvdy00LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-4-1.jpg\" class=\"attachment-full size-full wp-image-100831\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-4-1.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-4-1-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-4-1-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-4-1-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6c506a elementor-widget elementor-widget-text-editor\" data-id=\"b6c506a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le Flow se divise donc en deux parcours :<\/p>\n<ul>\n<li style=\"margin-bottom: 15px;\"><strong>Oui<\/strong> &rarr; le contact a rouvert les communications : le Flow se termine et le contact reste dans la liste.<\/li>\n<li style=\"margin-bottom: 15px;\"><strong>Non<\/strong> &rarr; le contact n&#8217;a pas interagi dans le d&eacute;lai imparti : on continue.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7706c3b elementor-widget elementor-widget-image\" data-id=\"7706c3b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-5-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-re-engage-inactive-contacts-with-an-automated-email-flow-5.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwODQwLCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2hvdy10by1yZS1lbmdhZ2UtaW5hY3RpdmUtY29udGFjdHMtd2l0aC1hbi1hdXRvbWF0ZWQtZW1haWwtZmxvdy01LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-5-1.jpg\" class=\"attachment-full size-full wp-image-100840\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-5-1.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-5-1-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-5-1-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-5-1-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bf0d72 elementor-widget elementor-widget-heading\" data-id=\"8bf0d72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Attente : d\u00e9finir le retard.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e7856 elementor-widget elementor-widget-text-editor\" data-id=\"73e7856\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pour la branche <em>Non<\/em>, ajoutez une attente de 7 jours avant le dernier essai.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef2ba00 elementor-widget elementor-widget-image\" data-id=\"ef2ba00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-6-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-re-engage-inactive-contacts-with-an-automated-email-flow-6.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwODQ5LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2hvdy10by1yZS1lbmdhZ2UtaW5hY3RpdmUtY29udGFjdHMtd2l0aC1hbi1hdXRvbWF0ZWQtZW1haWwtZmxvdy02LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-6-1.jpg\" class=\"attachment-full size-full wp-image-100849\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-6-1.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-6-1-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-6-1-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-6-1-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c69454d elementor-widget elementor-widget-heading\" data-id=\"c69454d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Action : envoyer le dernier email.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5e578 elementor-widget elementor-widget-text-editor\" data-id=\"9c5e578\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Remplissez les informations et s&eacute;lectionnez le template pour le message final. Communiquez clairement que le contact sera d&eacute;sabonn&eacute; s&#8217;il n&#8217;interagit pas : la transparence &agrave; cette &eacute;tape augmente souvent les taux d&#8217;ouverture et aide &agrave; maintenir une liste propre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbab040 elementor-widget elementor-widget-image\" data-id=\"dbab040\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-7-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-re-engage-inactive-contacts-with-an-automated-email-flow-7.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwODU4LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2hvdy10by1yZS1lbmdhZ2UtaW5hY3RpdmUtY29udGFjdHMtd2l0aC1hbi1hdXRvbWF0ZWQtZW1haWwtZmxvdy03LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-7-1.jpg\" class=\"attachment-full size-full wp-image-100858\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-7-1.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-7-1-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-7-1-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-7-1-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77d7396 elementor-widget elementor-widget-heading\" data-id=\"77d7396\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00c9v\u00e9nement : message ouvert ? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e91cc14 elementor-widget elementor-widget-text-editor\" data-id=\"e91cc14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Configurez un second &eacute;v&eacute;nement identique au pr&eacute;c&eacute;dent.&nbsp;<\/p>\n<p>Le Flow se divise &agrave; nouveau :<\/p>\n<ul>\n<li style=\"margin-bottom: 15px;\"><strong>Oui<\/strong> &rarr; le contact reste dans la liste et le Flow se termine.<\/li>\n<li style=\"margin-bottom: 15px;\"><strong>Non<\/strong> &rarr; on proc&egrave;de au d&eacute;sabonnement automatique.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab4e7e elementor-widget elementor-widget-image\" data-id=\"6ab4e7e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-8-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-re-engage-inactive-contacts-with-an-automated-email-flow-8.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwODY3LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2hvdy10by1yZS1lbmdhZ2UtaW5hY3RpdmUtY29udGFjdHMtd2l0aC1hbi1hdXRvbWF0ZWQtZW1haWwtZmxvdy04LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-8-1.jpg\" class=\"attachment-full size-full wp-image-100867\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-8-1.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-8-1-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-8-1-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-8-1-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d84394a elementor-widget elementor-widget-heading\" data-id=\"d84394a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Action : d\u00e9sabonner le contact.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5987938 elementor-widget elementor-widget-text-editor\" data-id=\"5987938\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ajoutez l&#8217;action de d\u00e9sabonnement pour retirer automatiquement de la liste les contacts qui n&#8217;ont r\u00e9pondu \u00e0 aucune des deux tentatives. Vous pouvez choisir de les d\u00e9sabonner de toutes les listes ou uniquement d&#8217;une liste sp\u00e9cifique. Maintenir une liste propre am\u00e9liore la d\u00e9livrabilit\u00e9 et la qualit\u00e9 globale de vos campagnes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5c713 elementor-widget elementor-widget-image\" data-id=\"1e5c713\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-9-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-re-engage-inactive-contacts-with-an-automated-email-flow-9.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwODc2LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2hvdy10by1yZS1lbmdhZ2UtaW5hY3RpdmUtY29udGFjdHMtd2l0aC1hbi1hdXRvbWF0ZWQtZW1haWwtZmxvdy05LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-9-1.jpg\" class=\"attachment-full size-full wp-image-100876\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-9-1.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-9-1-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-9-1-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-9-1-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Avec le temps, une partie de votre liste cesse d&#8217;ouvrir vos emails. Ce Flow identifie les contacts dormants et tente de raviver leur int\u00e9r\u00eat avant de proc\u00e9der \u00e0 leur d\u00e9sabonnement automatique. Comment structurer un Flow de r\u00e9engagement : Point d&#8217;entr\u00e9e : contact entre dans un segment. Le Flow d&eacute;marre lorsqu&#8217;un contact entre dans le segment [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1193,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[],"class_list":["post-100793","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment r\u00e9activer les contacts inactifs avec Emailchef Flow<\/title>\n<meta name=\"description\" content=\"Avec le temps, une partie de votre liste cesse d&#039;ouvrir vos emails. D\u00e9couvrez comment cr\u00e9er un Flow de r\u00e9engagement Emailchef pour r\u00e9activer vos contacts dormants\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/fr\/base-de-connaissance\/comment-reactiver-les-contacts-inactifs-avec-un-email-de-reengagement\/\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment r\u00e9activer les contacts inactifs avec Emailchef Flow","description":"Avec le temps, une partie de votre liste cesse d'ouvrir vos emails. 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