{"id":8817,"date":"2019-02-14T16:24:29","date_gmt":"2019-02-14T16:24:29","guid":{"rendered":"https:\/\/emailchef.com\/?p=8817"},"modified":"2019-02-14T16:43:53","modified_gmt":"2019-02-14T16:43:53","slug":"que-es-y-como-calcular-la-tasa-de-conversion-de-las-campanas-de-correo-electronico","status":"publish","type":"post","link":"https:\/\/emailchef.com\/es\/academia-emailchef\/que-es-y-como-calcular-la-tasa-de-conversion-de-las-campanas-de-correo-electronico\/","title":{"rendered":"Qu\u00e9 es y c\u00f3mo calcular la tasa de conversi\u00f3n de las campa\u00f1as de correo electr\u00f3nico"},"content":{"rendered":"

A continuaci\u00f3n le indicamos c\u00f3mo calcular la tasa de conversi\u00f3n de sus campa\u00f1as de correo electr\u00f3nico para medir su alcance<\/h2>\n

Al estudiar las estad\u00edsticas de sus campa\u00f1as de correo electr\u00f3nico, seguramente se habr\u00e1 topado con la tasa de conversi\u00f3n<\/strong>, una m\u00e9trica muy importante y muy \u00fatil para comprender la efectividad de los correos electr\u00f3nicos que env\u00eda.<\/p>\n

\u00bfQu\u00e9 es exactamente?
\nLa tasa de conversi\u00f3n indica el porcentaje de destinatarios que hicieron clic en el enlace<\/strong> incluido en su mensaje, para completar un llamado a la acci\u00f3n.<\/p>\n

Es un concepto simple, pero incre\u00edblemente \u00fatil, porque ayuda a comprender el impacto que sus boletines han tenido en los destinatarios.<\/p>\n

Pero, \u00bfc\u00f3mo se obtiene esta m\u00e9trica tan importante?
\nNecesitamos hacer un c\u00e1lculo simple, y este es, dividir el n\u00famero de destinatarios que ejecutan el CTA<\/strong> con el n\u00famero total de correos electr\u00f3nicos entregados con \u00e9xito<\/strong>, y luego multiplicar el resultado por 100 para obtener el porcentaje.<\/p>\n

\u00a1La f\u00f3rmula es realmente muy simple y puede verla m\u00e1s abajo!<\/p>\n

 <\/p>\n

\"Calcular<\/p>\n

 <\/p>\n

Tasas de conversi\u00f3n: c\u00f3mo leerlas<\/h2>\n

Esta m\u00e9trica est\u00e1 estrechamente vinculada al objetivo<\/strong> establecido para una campa\u00f1a de email marketing: si env\u00eda emails para impulsar la compra de un producto cosm\u00e9tico, no tendr\u00e1 la misma tasa de conversi\u00f3n que un correo electr\u00f3nico que solicite estimaciones de una p\u00f3liza de seguro.
\nDebido a que el objetivo y el sector<\/strong> a menudo cambian, tambi\u00e9n lo har\u00e1 la forma en la que tenemos que interpretar los datos<\/strong>.<\/p>\n

Para averiguar los porcentajes de referencia, puede utilizar el servicio de consultor\u00eda Emailchef<\/strong>, que pone a su disposici\u00f3n a los mejores especialistas en email marketing: \u00a1se le guiar\u00e1 en la lectura de las m\u00e9tricas para aprender a interpretarlas con total autonom\u00eda!<\/span><\/p>\n

Aqu\u00ed viene la belleza: \u00a1Esta asesor\u00eda es completamente gratuita, y est\u00e1 incluida en el precio!
\n\u00bfQu\u00e9 espera? \u00a1Pruebe el servicio de consultor\u00eda Emailchef ahora!<\/p>\n

PRUEBE EMAILCHEF AHORA<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Si desea que sus campa\u00f1as de email marketing sean efectivas, siempre debe echar un vistazo a la tasa de conversi\u00f3n y entender su importancia. Aqu\u00ed se explica c\u00f3mo se calcula y por qu\u00e9 es muy \u00fatil.<\/p>\n","protected":false},"author":10,"featured_media":8819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[154],"tags":[],"class_list":["post-8817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academia-emailchef"],"acf":[],"yoast_head":"\nCalcular la tasa de conversi\u00f3n de las campa\u00f1as de correo electr\u00f3nico<\/title>\n<meta name=\"description\" content=\"Si desea que sus campa\u00f1as de email marketing sean efectivas, siempre debe echar un vistazo a la tasa de conversi\u00f3n. Aqu\u00ed se explica c\u00f3mo se calcula!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/es\/academia-emailchef\/que-es-y-como-calcular-la-tasa-de-conversion-de-las-campanas-de-correo-electronico\/\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alessio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Calcular la tasa de conversi\u00f3n de las campa\u00f1as de correo electr\u00f3nico","description":"Si desea que sus campa\u00f1as de email marketing sean efectivas, siempre debe echar un vistazo a la tasa de conversi\u00f3n. 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