{"id":13070,"date":"2019-09-30T10:07:08","date_gmt":"2019-09-30T10:07:08","guid":{"rendered":"https:\/\/emailchef.com\/?p=13070"},"modified":"2019-10-02T14:47:01","modified_gmt":"2019-10-02T14:47:01","slug":"con-emailchef-crear-emails-compatibles-con-gdpr-es-facil","status":"publish","type":"post","link":"https:\/\/emailchef.com\/es\/academia-emailchef\/con-emailchef-crear-emails-compatibles-con-gdpr-es-facil\/","title":{"rendered":"Con Emailchef, Crear Emails Compatibles Con GDPR es F\u00e1cil"},"content":{"rendered":"<p><a href=\"https:\/\/emailchef.com\/es\/academia-emailchef\/marketing-por-email-y-gdpr-amigo-o-enemigo\/\">En esta publicaci\u00f3n<\/a> hemos explicado <strong>c\u00f3mo GDPR representa una oportunidad<\/strong>, no un obst\u00e1culo para las personas comprometidas en el marketing por email.<\/p>\n<p>Ahora observemos <strong>c\u00f3mo Emailchef le permite cumplir con los requerimientos de GDPR<\/strong>. Usted observar\u00e1 que es muy f\u00e1cil. Usted pronto podr\u00e1 crear <strong>un proceso autom\u00e1tico para incrementar sus contactos<\/strong> en forma verdaderamente funcional.<\/p>\n<p>El proceso completo requiere tres pasos:<\/p>\n<ol>\n<li><strong>Prepare el formulario de registro<\/strong> para nuevos usuarios;<\/li>\n<li><strong>Redacte un mensaje de presentaci\u00f3n<\/strong> para enviar a su lista de direcciones de emails actual (opcional);<\/li>\n<li><strong>Ingrese informaci\u00f3n CAN-Spam<\/strong> en los emails que env\u00eda a los contactos registrados. Este elemento tambi\u00e9n contiene el <strong>v\u00ednculo de cancelaci\u00f3n<\/strong>.<\/li>\n<\/ol>\n<h3>1 &#8211; El formulario de registro<\/h3>\n<p>Su formulario de registro <strong>le permitir\u00e1 obtener nuevos usuarios<\/strong> en cumplimiento con GDPR. Es mandatorio.<\/p>\n<p><strong>Observe este tutorial<\/strong>. Lo guiar\u00e1 paso a paso a lo largo de la creaci\u00f3n de un formulario de registro en Emailchef.<\/p>\n<p style=\"text-align: center;\"><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><iframe  id=\"_ytid_29884\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/vZMGAd1vtNA?autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&rel=0&fs=1&playsinline=0&autohide=2&theme=light&color=red&controls=1&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><\/figure><\/p>\n<p>Como puede ver, es suficiente con solicitar a los nuevos usuarios <strong>informaci\u00f3n b\u00e1sica<\/strong> (nombre, apellido, etc.) Tambi\u00e9n usted necesitar\u00e1 que el usuario <strong>marque la casilla<\/strong> para confirmar le permiso para que usted utilice su informaci\u00f3n para enviar emails. <strong>Agregue un v\u00ednculo<\/strong> a sus t\u00e9rminos de uso en los cuales explica claramente lo que usted realiza con la informaci\u00f3n obtenida.<\/p>\n<p><strong>El formulario constituye su llave hacia la bandeja de entrada de sus lectores<\/strong>. Puede colocarlo en cualquier p\u00e1gina de su sitio web, crear un pop-up o publicarlo en Facebook.<\/p>\n<h3>2 &#8211; El Email de Presentaci\u00f3n<\/h3>\n<p>Este segundo paso de nuestra gu\u00eda es opcional.<\/p>\n<p>Cuando usted inicia un nuevo negocio, <strong>es probable que ya cuente con una lista de direcciones de email<\/strong>, a las cuales desea enviar sus noticias. Usted no debe abandonar esta informaci\u00f3n.<\/p>\n<p><strong>Para cumplir con GDPR<\/strong>, de todas formas, debe escribir un mensaje a todas las direcciones de email y <strong>presentarse<\/strong>. <strong>Explique porqu\u00e9 lo encontrar\u00e1n interesante<\/strong>. Explique qu\u00e9 pueden obtener de usted. Describa las noticias o promociones que pueden esperar. Motive a sus contactos a compartir su informaci\u00f3n personal con usted.<\/p>\n<p>El final de su explicaci\u00f3n, puede <strong>ingresar el formulario de registro<\/strong> con la casilla de permiso mencionada anteriormente. No todos le otorgar\u00e1n el consentimiento, pero aquellos que lo hagan se encontrar\u00e1n en el camino a convertirse en usuarios leales.<\/p>\n<h3>3 &#8211; Insertar el CAN-Spam y el V\u00ednculo de Cancelaci\u00f3n<\/h3>\n<p>Cuando trabaja en el <strong>editor de Emailchef<\/strong>, usted necesita <strong>el elemento denominado \u201cCAN-Spam Act.\u201d<\/strong>. Arrastre el mismo en su email, y habr\u00e1 realizado casi todo lo necesario para cumplir con GDPR.<\/p>\n<p>La inclusi\u00f3n de \u201cCAN-Spam act\u201d <strong>es la \u00fanica acci\u00f3n requerida<\/strong> dentro del editor de Emailchef. Sin el mismo, usted no podr\u00e1 enviar ning\u00fan email.<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-13038\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2019\/09\/editor-can-spam-ENG-empty-300x102.png\" alt=\"editor can spam\" width=\"520\" height=\"177\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2019\/09\/editor-can-spam-ENG-empty-300x102.png 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2019\/09\/editor-can-spam-ENG-empty-320x109.png 320w, https:\/\/emailchef.com\/wp-content\/uploads\/2019\/09\/editor-can-spam-ENG-empty-239x81.png 239w, https:\/\/emailchef.com\/wp-content\/uploads\/2019\/09\/editor-can-spam-ENG-empty.png 576w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/p>\n<p><strong>Este elemento es la tarjeta de negocios de su empresa<\/strong>. Define su informaci\u00f3n m\u00e1s importante, logrando una clara comunicaci\u00f3n con sus lectores.<\/p>\n<p>L<strong>as palabras que observa en corchetes no puede ser reemplazada en forma manual<\/strong>. Esta operaci\u00f3n ser\u00e1 realizada por Emailchef, con la inserci\u00f3n de la informaci\u00f3n asociada con la direcci\u00f3n de email verificada desde la cual usted env\u00eda. Este es un ejemplo de c\u00f3mo se observar\u00eda en un email real.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-13052 size-full\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2019\/09\/editor-can-spam-ENG-filled.png\" alt=\"editor-can-spam ENG filled\" width=\"521\" height=\"151\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2019\/09\/editor-can-spam-ENG-filled.png 521w, https:\/\/emailchef.com\/wp-content\/uploads\/2019\/09\/editor-can-spam-ENG-filled-300x87.png 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2019\/09\/editor-can-spam-ENG-filled-320x93.png 320w, https:\/\/emailchef.com\/wp-content\/uploads\/2019\/09\/editor-can-spam-ENG-filled-239x69.png 239w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: center;\">C\u00f3mo funciona el v\u00ednculo de cancelaci\u00f3n?<\/p>\n<\/blockquote>\n<p><strong>Puede encontrar este v\u00ednculo dentro del elemento CAN-Spam<\/strong>. Si filtra los bloques seleccionando el \u00edtem \u201c<strong>Pie<\/strong>\u201d, observar\u00e1 que algunos bloques le permiten insertar el CAN-Spam.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-13088 size-full\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2019\/09\/elemento-CAN-Spam-ESP-1.png\" alt=\"elemento CAN-Spam ESP\" width=\"983\" height=\"576\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2019\/09\/elemento-CAN-Spam-ESP-1.png 983w, https:\/\/emailchef.com\/wp-content\/uploads\/2019\/09\/elemento-CAN-Spam-ESP-1-300x176.png 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2019\/09\/elemento-CAN-Spam-ESP-1-768x450.png 768w, https:\/\/emailchef.com\/wp-content\/uploads\/2019\/09\/elemento-CAN-Spam-ESP-1-968x567.png 968w, https:\/\/emailchef.com\/wp-content\/uploads\/2019\/09\/elemento-CAN-Spam-ESP-1-636x373.png 636w, https:\/\/emailchef.com\/wp-content\/uploads\/2019\/09\/elemento-CAN-Spam-ESP-1-320x188.png 320w, https:\/\/emailchef.com\/wp-content\/uploads\/2019\/09\/elemento-CAN-Spam-ESP-1-239x140.png 239w\" sizes=\"(max-width: 983px) 100vw, 983px\" \/><\/p>\n<h3>Ahora est\u00e1 listo para realizar el marketing por email!<\/h3>\n<p>Le recordamos que <strong>Emailchef<\/strong> ofrece un <strong>servicio de soporte<\/strong> muy eficiente y puede responder sus preguntas. Nuestros expertos tambi\u00e9n ofrecen un <strong>servicio de consultor\u00eda estrat\u00e9gica que puede ayudarle a lograr sus objetivos<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cumplir con los requerimientos de GDPR con Emailchef es f\u00e1cil. Con s\u00f3lo unos pasos puede crear un proceso autom\u00e1tico e incrementar sus contactos.<\/p>\n","protected":false},"author":11,"featured_media":12976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[154],"tags":[],"class_list":["post-13070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academia-emailchef"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Con Emailchef, Crear Emails Compatibles Con GDPR es F\u00e1cil - Emailchef<\/title>\n<meta name=\"description\" content=\"Descubra c\u00f3mo Emailchef le permite cumplir con los requerimientos de GDPR, f\u00e1cil para incrementar sus contactos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/es\/academia-emailchef\/con-emailchef-crear-emails-compatibles-con-gdpr-es-facil\/\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michele\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Con Emailchef, Crear Emails Compatibles Con GDPR es F\u00e1cil - 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