{"id":94566,"date":"2026-02-18T10:04:05","date_gmt":"2026-02-18T10:04:05","guid":{"rendered":"https:\/\/emailchef.com\/?page_id=94566"},"modified":"2026-02-26T16:40:08","modified_gmt":"2026-02-26T16:40:08","slug":"como-usar-los-marcadores-de-posicion-dinamicos-para-personalizar-el-email","status":"publish","type":"page","link":"https:\/\/emailchef.com\/es\/base-de-conocimiento\/como-usar-los-marcadores-de-posicion-dinamicos-para-personalizar-el-email\/","title":{"rendered":"C\u00f3mo usar los marcadores de posici\u00f3n din\u00e1micos para personalizar el email."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"94566\" class=\"elementor elementor-94566 elementor-94312\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-622aa01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"622aa01\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e4855\" data-id=\"89e4855\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4085695 elementor-widget elementor-widget-text-editor\" data-id=\"4085695\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En esta gu\u00eda encontrar\u00e1s todo lo que necesitas para usar los marcadores de posici\u00f3n en Emailchef: c\u00f3mo insertarlos en el editor, qu\u00e9 filtros de formato est\u00e1n disponibles y c\u00f3mo establecer un valor predeterminado para los campos vac\u00edos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fb7f866 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb7f866\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0ffe096\" data-id=\"0ffe096\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c3692f elementor-widget elementor-widget-heading\" data-id=\"8c3692f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TABLA DE CONTENIDOS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-508643a elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"508643a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><a href=\"#chapter-0\">Marcadores de posici\u00f3n din\u00e1micos: qu\u00e9 son y para qu\u00e9 sirven<\/a><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><a href=\"#chapter-1\">C\u00f3mo insertar un marcador de posici\u00f3n personalizado<\/a><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><a href=\"#chapter-2\">Filtros de formato de los marcadores de posici\u00f3n<\/a><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><a href=\"#chapter-3\">Filtros para valores predeterminados en los marcadores de posici\u00f3n<\/a><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><a href=\"#chapter-4\">Tablas resumen de filtros simples y encadenados<\/a><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-222dd98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"222dd98\" data-element_type=\"section\" id=\"chapter-0\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43e400d\" data-id=\"43e400d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17abcee elementor-widget elementor-widget-heading\" data-id=\"17abcee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marcadores de posici\u00f3n din\u00e1micos: qu\u00e9 son y para qu\u00e9 sirven.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37dfb6c elementor-widget elementor-widget-text-editor\" data-id=\"37dfb6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los marcadores de posici&oacute;n son elementos din&aacute;micos que te permiten personalizar autom&aacute;ticamente el contenido de tus emails insertando datos espec&iacute;ficos de los destinatarios.&nbsp;<\/p>\n<p>Gracias a esta funcionalidad, puedes<strong> incluir informaci&oacute;n como el nombre o el apellido directamente en tu mensaje<\/strong>, haciendo que cada email sea &uacute;nico y relevante para quien lo recibe.&nbsp;<\/p>\n<p>Usando los marcadores de posici&oacute;n puedes:<\/p>\n<ul>\n<li style=\"margin-bottom: 10px;\"><strong>aumentar la participaci&oacute;n <\/strong>de los destinatarios, enviando mensajes personalizados;<\/li>\n<li style=\"margin-bottom: 10px;\"><strong>ahorrar tiempo<\/strong>, evitando modificar manualmente cada email;<\/li>\n<li style=\"margin-bottom: 10px;\"><strong>garantizar coherencia y profesionalidad<\/strong>, insertando autom&aacute;ticamente datos precisos en los mensajes.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-09002c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09002c5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-47efa8f\" data-id=\"47efa8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54b10e3 elementor-widget elementor-widget-text-editor\" data-id=\"54b10e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\ud83d\udca1 Una nota importante antes de usar los marcadores de posici\u00f3n<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a683116 elementor-widget elementor-widget-text-editor\" data-id=\"a683116\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antes de utilizar un marcador de posici&oacute;n, es necesario haber recopilado el dato que deseas insertar. Por ejemplo, si quieres usar el marcador de posici&oacute;n con la ciudad del destinatario, debes haber solicitado a los usuarios que proporcionen esta informaci&oacute;n.<\/p>\n<p>Para ello, debes seguir estos pasos:<\/p>\n<ol>\n<li><strong>Crea un campo personalizado<\/strong> para el dato que deseas recopilar (por ejemplo, la ciudad).<\/li>\n<\/ol>\n<p style=\"text-align: center; margin-top: 15px; margin-bottom: 15px;\"><a href=\"https:\/\/emailchef.com\/es\/base-de-conocimiento\/campos-personalizados\/\">Descubre c&oacute;mo crear un campo personalizado \ud83d\udcdd<\/a><\/p>\n<ol start=\"2\">\n<li><strong>Inserta el campo en el formulario de suscripci&oacute;n<\/strong>, para que los usuarios puedan completar la informaci&oacute;n.<\/li>\n<\/ol>\n<p style=\"text-align: center; margin-top: 15px; margin-bottom: 15px;\"><a href=\"https:\/\/emailchef.com\/es\/base-de-conocimiento\/formularios-de-suscripcion\/\">Descubre c&oacute;mo crear un formulario de suscripci&oacute;n \ud83d\udccb<\/a><\/p>\n<ol start=\"3\">\n<li><strong>Utiliza el marcador de posici&oacute;n en el email<\/strong>, de este modo el valor ser&aacute; sustituido autom&aacute;ticamente por el dato proporcionado por el destinatario.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58a2da5 anchor-target elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58a2da5\" data-element_type=\"section\" id=\"chapter-1\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74f7e7f\" data-id=\"74f7e7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21d27a1 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"21d27a1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#top\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Volver arriba<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d3feb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d3feb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba0256f\" data-id=\"ba0256f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cae54ff elementor-widget elementor-widget-heading\" data-id=\"cae54ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo insertar un marcador de posici\u00f3n personalizado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd94675 elementor-widget elementor-widget-text-editor\" data-id=\"dd94675\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para usar los marcadores de posici&oacute;n de Emailchef, comienza abriendo el editor drag&amp;drop y selecciona el bloque de texto en el que deseas a&ntilde;adir el marcador de posici&oacute;n.<\/p>\n<p>En la parte superior, al centro del &aacute;rea de trabajo, encontrar&aacute;s el men&uacute; desplegable denominado <em>Marcador de posici&oacute;n<\/em>: haz clic en &eacute;l para elegir el campo a insertar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79f30fe elementor-widget elementor-widget-image\" data-id=\"79f30fe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/marcadores-de-posicion-dinamicos-para-personalizar-el-email.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"C\u00f3mo usar los marcadores de posici\u00f3n din\u00e1micos para personalizar el email\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTQ1NzMsInVybCI6Imh0dHBzOlwvXC9lbWFpbGNoZWYuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMlwvbWFyY2Fkb3Jlcy1kZS1wb3NpY2lvbi1kaW5hbWljb3MtcGFyYS1wZXJzb25hbGl6YXItZWwtZW1haWwuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"446\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/marcadores-de-posicion-dinamicos-para-personalizar-el-email.jpg\" class=\"attachment-large size-large wp-image-94573\" alt=\"C\u00f3mo usar los marcadores de posici\u00f3n din\u00e1micos para personalizar el email\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/marcadores-de-posicion-dinamicos-para-personalizar-el-email.jpg 900w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/marcadores-de-posicion-dinamicos-para-personalizar-el-email-300x167.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/marcadores-de-posicion-dinamicos-para-personalizar-el-email-768x428.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c3b4d elementor-widget elementor-widget-text-editor\" data-id=\"f7c3b4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dentro de este men&uacute; desplegable encontrar&aacute;s todos los campos personalizados que has creado para tus listas.<\/p>\n<p>Una vez a&ntilde;adido, el marcador de posici&oacute;n ser&aacute; reemplazado autom&aacute;ticamente por el valor correspondiente para cada destinatario. Por ejemplo, si insertas el marcador de posici&oacute;n <code>[[first_name]]<\/code>, durante el env&iacute;o del bolet&iacute;n este espacio ser&aacute; reemplazado por el nombre real del usuario.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06d6011 elementor-widget elementor-widget-image\" data-id=\"06d6011\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-2-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"dynamic-placeholders-emailchef-email-template-editor-2.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTQ1MjAsInVybCI6Imh0dHBzOlwvXC9lbWFpbGNoZWYuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMlwvZHluYW1pYy1wbGFjZWhvbGRlcnMtZW1haWxjaGVmLWVtYWlsLXRlbXBsYXRlLWVkaXRvci0yLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"294\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-2-1.jpg\" class=\"attachment-large size-large wp-image-94520\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-2-1.jpg 1000w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-2-1-300x110.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-2-1-768x282.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7db1dda anchor-target elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7db1dda\" data-element_type=\"section\" id=\"chapter-2\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd45081\" data-id=\"dd45081\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9e6eef elementor-align-right elementor-widget elementor-widget-button\" data-id=\"d9e6eef\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#top\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Volver arriba<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0caa654 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0caa654\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2e4028\" data-id=\"a2e4028\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c92c26 elementor-widget elementor-widget-heading\" data-id=\"9c92c26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Filtros de formato de los marcadores de posici\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a48d353 elementor-widget elementor-widget-text-editor\" data-id=\"a48d353\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Emailchef pone a disposici&oacute;n filtros de formato y correcci&oacute;n de datos que permiten <strong>modificar autom&aacute;ticamente la forma en que los valores de los marcadores de posici&oacute;n se muestran<\/strong> en los emails.&nbsp;<\/p>\n<p>Esta funcionalidad es especialmente &uacute;til cuando los datos recopilados de los usuarios no son uniformes, por ejemplo nombres escritos completamente en min&uacute;sculas, completamente en may&uacute;sculas o con combinaciones de may&uacute;sculas y min&uacute;sculas.&nbsp;<\/p>\n<p>Los filtros se aplican directamente a los marcadores de posici&oacute;n utilizando la sintaxis con la barra vertical <code>|<\/code> seguida de la funci&oacute;n deseada.&nbsp;<\/p>\n<p>Estas herramientas act&uacute;an &uacute;nicamente sobre la visualizaci&oacute;n dentro del email, sin modificar los datos originales guardados en la base de datos de contactos.<\/p>\n<p>Los filtros disponibles son:<\/p>\n<ul>\n<li style=\"margin-bottom: 10px;\"><code>|capitalize<\/code> &rarr; convierte la primera letra en may&uacute;scula y el resto en min&uacute;scula (ej. <code>cARMEN<\/code> &rarr; <code>Carmen<\/code>);<\/li>\n<li style=\"margin-bottom: 10px;\"><code>|uppercase<\/code> &rarr; transforma todo el texto en may&uacute;sculas (ej.<code> Carmen<\/code> &rarr; <code>CARMEN<\/code>);<\/li>\n<li style=\"margin-bottom: 10px;\"><code>|lowercase<\/code> &rarr; transforma todo el texto en min&uacute;sculas (ej. <code>Carmen<\/code> &rarr; <code>carmen<\/code>);<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3661081 elementor-widget elementor-widget-image\" data-id=\"3661081\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-3-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"dynamic-placeholders-emailchef-email-template-editor-3.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTQ1MjksInVybCI6Imh0dHBzOlwvXC9lbWFpbGNoZWYuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMlwvZHluYW1pYy1wbGFjZWhvbGRlcnMtZW1haWxjaGVmLWVtYWlsLXRlbXBsYXRlLWVkaXRvci0zLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"294\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-3-1.jpg\" class=\"attachment-large size-large wp-image-94529\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-3-1.jpg 1000w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-3-1-300x110.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-3-1-768x282.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcea485 elementor-widget elementor-widget-text-editor\" data-id=\"bcea485\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Estos filtros pueden utilizarse con cualquier campo personalizado y se <strong>aplican autom&aacute;ticamente en el momento del env&iacute;o del email<\/strong>, garantizando una visualizaci&oacute;n m&aacute;s limpia, coherente y profesional.<\/p>\n<p>De esta manera puedes uniformar nombres, apellidos y otros datos importantes, mejorar la legibilidad y la experiencia del destinatario y hacer los emails m&aacute;s ordenados y cuidados, incluso cuando los datos introducidos por los usuarios no son perfectos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-613899d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"613899d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cb07922\" data-id=\"cb07922\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c236a8d elementor-widget elementor-widget-text-editor\" data-id=\"c236a8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\ud83d\udca1 Un consejo \u00fatil<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b3257 elementor-widget elementor-widget-text-editor\" data-id=\"b3b3257\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En muchos casos, el uso del filtro <code>|capitalize<\/code> es recomendable para los nombres y apellidos, ya que permite obtener un resultado legible y profesional en los lugares m&aacute;s visibles del email, como los saludos iniciales o los encabezados personalizados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de6fd43 anchor-target elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de6fd43\" data-element_type=\"section\" id=\"chapter-3\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a7c63c\" data-id=\"4a7c63c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b9e3bd elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7b9e3bd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#top\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Volver arriba<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1c05e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1c05e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-766007b\" data-id=\"766007b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db651c9 elementor-widget elementor-widget-heading\" data-id=\"db651c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Filtros para valores predeterminados en los marcadores de posici\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8253525 elementor-widget elementor-widget-text-editor\" data-id=\"8253525\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adem&aacute;s de los filtros de formato, Emailchef permite utilizar el filtro <code>|default<\/code> para definir un valor predeterminado en caso de que el campo del dato est&eacute; vac&iacute;o o sea inexistente.<\/p>\n<p>Esta funcionalidad es muy &uacute;til para <strong>evitar que los marcadores de posici&oacute;n aparezcan vac&iacute;os en los emails<\/strong> y para mantener siempre un mensaje natural y completo.&nbsp;<\/p>\n<p>El filtro se aplica directamente al marcador de posici&oacute;n utilizando la sintaxis <code>[[nombre_campo|default:\"Valor predeterminado\"]]<\/code>.&nbsp;<\/p>\n<p>Por ejemplo, escribiendo <code>[[first_name|default:\"Estimado cliente\"]]<\/code>, si el campo <em>Nombre<\/em> del destinatario est&aacute; vac&iacute;o, el email mostrar&aacute; &#8220;Estimado cliente&#8221; en lugar del nombre, mientras que si el dato est&aacute; presente se mostrar&aacute; el nombre real del usuario.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62dfc67 elementor-widget elementor-widget-image\" data-id=\"62dfc67\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-4-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"dynamic-placeholders-emailchef-email-template-editor-4.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTQ1MzgsInVybCI6Imh0dHBzOlwvXC9lbWFpbGNoZWYuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMlwvZHluYW1pYy1wbGFjZWhvbGRlcnMtZW1haWxjaGVmLWVtYWlsLXRlbXBsYXRlLWVkaXRvci00LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"294\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-4-1.jpg\" class=\"attachment-large size-large wp-image-94538\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-4-1.jpg 1000w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-4-1-300x110.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/02\/dynamic-placeholders-emailchef-email-template-editor-4-1-768x282.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae09ba9 elementor-widget elementor-widget-text-editor\" data-id=\"ae09ba9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cuando utilizas el filtro <code>|default<\/code> junto con un filtro de formato, como <code>|capitalize<\/code>, el comportamiento es el siguiente:<\/p>\n<ul>\n<li style=\"margin-bottom: 10px;\"><strong>si el campo del contacto contiene un valor<\/strong>, el dato real se muestra aplicando el formato elegido (por ejemplo &#8220;cARMEN&#8221; &rarr; &#8220;Carmen&#8221;);<\/li>\n<li style=\"margin-bottom: 10px;\"><strong>si en cambio el campo est&aacute; vac&iacute;o<\/strong>, se muestra el valor predeterminado especificado en el filtro <code>default<\/code>.&nbsp;<\/li>\n<\/ul>\n<p>Por ejemplo, escribiendo <code>[[first_name|capitalize|default:\"Estimado cliente\"]]<\/code>, el sistema mostrar&aacute; &#8220;Carmen&#8221; si el nombre del destinatario est&aacute; presente, o &#8220;Estimado cliente&#8221; si el campo est&aacute; vac&iacute;o.&nbsp;<\/p>\n<p>Es importante tener en cuenta que el valor predeterminado debe escribirse ya en el formato deseado, porque el formato <code>capitalize<\/code> se aplica &uacute;nicamente al dato real del contacto. De esta manera puedes garantizar que cada email sea completo, legible y personalizado, incluso cuando algunos datos no han sido proporcionados por los usuarios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8cb8e65 anchor-target elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8cb8e65\" data-element_type=\"section\" id=\"chapter-4\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3daf86\" data-id=\"b3daf86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-679864b elementor-align-right elementor-widget elementor-widget-button\" data-id=\"679864b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#top\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Volver arriba<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c7bd03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c7bd03\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b372dc\" data-id=\"8b372dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-388d93d elementor-widget elementor-widget-heading\" data-id=\"388d93d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resumen de filtros simples<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d29751 elementor-widget elementor-widget-html\" data-id=\"3d29751\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"table-responsive\">\r\n  <table class=\"placeholders\">\r\n    <thead>\r\n      <tr>\r\n        <th>Filtro<\/th>\r\n        <th>Descripci\u00f3n<\/th>\r\n        <th>A qu\u00e9 campos se aplica<\/th>\r\n        <th width=\"39%\">Ejemplos<\/th>\r\n      <\/tr>\r\n    <\/thead>\r\n\r\n    <tbody>\r\n\t  <tr class=\"row-highlight-1\">\r\n        <td><code>Sin filtro<\/code><\/td>\r\n        <td>Marcador de posici\u00f3n sin ning\u00fan filtro aplicado<\/td>\r\n        <td>\r\n\t\t\t\/\r\n\t\t<\/td>\r\n        <td>\r\n          <div class=\"examples\">\r\n            <div class=\"ex\"><code>[[first_name]]<\/code><\/div>\r\n            <div class=\"ex\"><em>carmen <code>\u2192<\/code> carmen<\/em><\/div>\r\n            <div class=\"ex\"><em>Carmen <code>\u2192<\/code> Carmen<\/em><\/div>\r\n            <div class=\"ex\"><em>carMEN <code>\u2192<\/code> carMEN<\/em><\/div>\r\n            <div class=\"ex\"><em>&lt;vac\u00edo&gt; <code>\u2192<\/code> &lt;vac\u00edo&gt;<\/em><\/div>\r\n          <\/div>\r\n        <\/td>\r\n      <\/tr>\r\n      <tr class=\"row-highlight-2\">\r\n        <td><code>capitalize<\/code><\/td>\r\n        <td>Convierte la primera letra en may\u00fascula y las siguientes en min\u00fasculas.<\/td>\r\n        <td>\r\n\t\t\t<ul>\r\n\t\t\t<li>Campos predeterminados: Nombre <code>[[first_name]]<\/code>, Apellido <code>[[last_name]]<\/code> e Email <code>[[email]]<\/code>.<\/li>\r\n\t\t\t<li>Campos personalizados de tipo: Texto y Lista desplegable.<\/li>\r\n\t\t\t<\/ul>\r\n\t\t<\/td>\r\n        <td>\r\n          <div class=\"examples\">\r\n            <div class=\"ex\"><code>[[first_name|capitalize]]<\/code><\/div>\r\n            <div class=\"ex\"><em>carmen <code>\u2192<\/code> Carmen<\/em><\/div>\r\n            <div class=\"ex\"><em>Carmen <code>\u2192<\/code> Carmen<\/em><\/div>\r\n            <div class=\"ex\"><em>carMEN <code>\u2192<\/code> Carmen<\/em><\/div>\r\n            <div class=\"ex\"><em>&lt;vac\u00edo&gt; <code>\u2192<\/code> &lt;vac\u00edo&gt;<\/em><\/div>\r\n          <\/div>\r\n        <\/td>\r\n      <\/tr>\r\n      <tr class=\"row-highlight-1\">\r\n        <td><code>uppercase<\/code><\/td>\r\n        <td>Convierte todas las letras en may\u00fasculas.<\/td>\r\n        <td>\r\n\t\t\t<ul>\r\n\t\t\t<li>Campos predeterminados: Nombre <code>[[first_name]]<\/code>, Apellido <code>[[last_name]]<\/code> e Email <code>[[email]]<\/code>.<\/li>\r\n\t\t\t<li>Campos personalizados de tipo: Texto y Lista desplegable.<\/li>\r\n\t\t\t<\/ul>\r\n\t\t<\/td>\r\n        <td>\r\n          <div class=\"examples\">\r\n            <div class=\"ex\"><code>[[last_name|uppercase]]<\/code><\/div>\r\n            <div class=\"ex\"><em>lopez <code>\u2192<\/code> LOPEZ<\/em><\/div>\r\n            <div class=\"ex\"><em>Lopez <code>\u2192<\/code> LOPEZ<\/em><\/div>\r\n            <div class=\"ex\"><em>loPEZ <code>\u2192<\/code> LOPEZ<\/em><\/div>\r\n            <div class=\"ex\"><em>&lt;vac\u00edo&gt; <code>\u2192<\/code> &lt;vac\u00edo&gt;<\/em><\/div>\r\n          <\/div>\r\n        <\/td>\r\n      <\/tr>\t  \r\n\t  <tr class=\"row-highlight-2\">\r\n        <td><code>lowercase<\/code><\/td>\r\n        <td>Convierte todas las letras en min\u00fasculas.<\/td>\r\n        <td>\r\n\t\t\t<ul>\r\n\t\t\t<li>Campos predeterminados: Nombre <code>[[first_name]]<\/code>, Apellido <code>[[last_name]]<\/code> e Email <code>[[email]]<\/code>.<\/li>\r\n\t\t\t<li>Campos personalizados de tipo: Texto y Lista desplegable.<\/li>\r\n\t\t\t<\/ul>\r\n\t\t<\/td>\r\n        <td>\r\n          <div class=\"examples\">\r\n            <div class=\"ex\"><code>[[email|lowercase]]<\/code><\/div>\r\n            <div class=\"ex\"><em>eva@email.com <code>\u2192<\/code> eva@email.com<\/em><\/div>\r\n            <div class=\"ex\"><em>Eva@email.com <code>\u2192<\/code> eva@email.com<\/em><\/div>\r\n            <div class=\"ex\"><em>EVA@email.com <code>\u2192<\/code> eva@email.com<\/em><\/div>\r\n            <div class=\"ex\"><em>&lt;vac\u00edo&gt; <code>\u2192<\/code> &lt;vac\u00edo&gt;<\/em><\/div>\r\n          <\/div>\r\n        <\/td>\r\n      <\/tr>\t  \r\n\t  <tr class=\"row-highlight-1\">\r\n        <td><code>default<\/code><\/td>\r\n        <td>Inserta un texto predeterminado si el campo est\u00e1 vac\u00edo.<\/td>\r\n\t\t<td>\r\n\t\t\t<ul>\r\n\t\t\t<li>Campos predeterminados: Nombre <code>[[first_name]]<\/code> e Apellido <code>[[last_name]]<\/code>.<\/li>\r\n\t\t\t<li>Campos personalizados de tipo: Texto, Lista desplegable, N\u00famero, Fecha, Pa\u00eds y Estado.<\/li>\r\n\t\t\t<\/ul>\r\n\t\t<\/td>\r\n\t\t<td>\r\n          <div class=\"examples\">\r\n            <div class=\"ex\"><code>[[first_name|default:\"Estimado cliente\"]]<\/code><\/div>\r\n            <div class=\"ex\"><em>carmen <code>\u2192<\/code> Carmen<\/em><\/div>\r\n            <div class=\"ex\"><em>Carmen <code>\u2192<\/code> Carmen<\/em><\/div>\r\n            <div class=\"ex\"><em>carMEN <code>\u2192<\/code> Carmen<\/em><\/div>\r\n            <div class=\"ex\"><em>&lt;vac\u00edo&gt; <code>\u2192<\/code> Estimado cliente<\/em><\/div>\r\n          <\/div>\r\n        <\/td>\r\n      <\/tr>\r\n    <\/tbody>\r\n  <\/table>\r\n<\/div>\r\n\r\n<style>\r\ntable.placeholders {\r\n  width: 100% !important;\r\n  border-collapse: collapse !important;\r\n  border: 1px solid #666 !important;\r\n  margin-top: 0px;\r\n  font-size: 0.8em;\r\n}\r\n\r\ntable.placeholders th {\r\n  background-color: #333 !important;\r\n  color: #fff !important;\r\n  padding: 8px 8px !important;\r\n  text-align: left;\r\n}\r\n\r\ntable.placeholders td {\r\n  padding: 10px 8px !important;\r\n  border: 1px solid #666 !important;\r\n  vertical-align: top; \/* utile anche per celle con contenuti lunghi *\/\r\n}\r\n\r\ntable.placeholders td ul {\r\n    padding-inline-start: 18px;\r\n}\r\n\r\ntable.placeholders .row-highlight-1,\r\ntable.placeholders .row-highlight-1:hover,\r\ntable.placeholders .row-highlight-1 td {\r\n  background-color: #fff !important;\r\n}\r\n\r\ntable.placeholders .row-highlight-2,\r\ntable.placeholders .row-highlight-2:hover,\r\ntable.placeholders .row-highlight-2 td {\r\n  background-color: #f2f2f2 !important;\r\n}\r\n\r\ntable.placeholders .highlighted {\r\n  background-color: inherit !important;\r\n}\r\n\r\n.table-responsive {\r\n  width: 100%;\r\n  overflow-x: auto;\r\n  -webkit-overflow-scrolling: touch;\r\n}\r\n\r\n.table-responsive > table.placeholders {\r\n  min-width: 600px;\r\n}\r\n\r\ntable.placeholders .examples {\r\n  display: flex;\r\n  flex-direction: column;\r\n  gap: 4px;\r\n}\r\n\r\ntable.placeholders .examples .ex {\r\n  line-height: 1.25;    \/* compattezza testo *\/\r\n}\r\n\r\ntable.placeholders .examples .ex + .ex {\r\n  padding-top: 4px;\r\n  border-top: 1px dotted rgba(102, 102, 102, 0.35);\r\n}\r\n\r\ntable.placeholders .examples code {\r\n  font-size: 0.95em;\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1269da2 elementor-widget elementor-widget-heading\" data-id=\"1269da2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resumen de filtros encadenados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79618aa elementor-widget elementor-widget-html\" data-id=\"79618aa\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"table-responsive\">\r\n  <table class=\"placeholders\">\r\n    <thead>\r\n      <tr>\r\n        <th>Filtro<\/th>\r\n        <th>Descripci\u00f3n<\/th>\r\n        <th>Ejemplos<\/th>\r\n      <\/tr>\r\n    <\/thead>\r\n\r\n    <tbody>\r\n      <tr class=\"row-highlight-1\">\r\n        <td><code>capitalize<\/code><br>+<br><code>default<\/code><\/td>\r\n        <td>Convierte la primera letra en may\u00fascula y las siguientes en min\u00fasculas. Inserta un texto predeterminado si el campo est\u00e1 vac\u00edo.<\/td>\r\n        <td>\r\n          <div class=\"examples\">\r\n            <div class=\"ex\"><code>[[first_name|capitalize|default:\"Estimado cliente\"]]<\/code><\/div>\r\n            <div class=\"ex\"><em>carmen <code>\u2192<\/code> Carmen<\/em><\/div>\r\n            <div class=\"ex\"><em>Carmen <code>\u2192<\/code> Carmen<\/em><\/div>\r\n            <div class=\"ex\"><em>caRMEN <code>\u2192<\/code> Carmen<\/em><\/div>\r\n            <div class=\"ex\"><em>&lt;vac\u00edo&gt; <code>\u2192<\/code> Estimado cliente<\/em><\/div>\r\n          <\/div>\r\n        <\/td>\r\n      <\/tr>\r\n\r\n      <tr class=\"row-highlight-2\">\r\n        <td><code>uppercase<\/code><br>+<br><code>default<\/code><\/td>\r\n        <td>Convierte todas las letras en may\u00fasculas e inserta un texto predeterminado si el campo est\u00e1 vac\u00edo.<\/td>\r\n        <td>\r\n          <div class=\"examples\">\r\n            <div class=\"ex\"><code>[[first_name|uppercase|default:\"Estimado cliente\"]]<\/code><\/div>\r\n            <div class=\"ex\"><em>carmen <code>\u2192<\/code> CARMEN<\/em><\/div>\r\n            <div class=\"ex\"><em>Carmen <code>\u2192<\/code> CARMEN<\/em><\/div>\r\n            <div class=\"ex\"><em>caRMEN <code>\u2192<\/code> CARMEN<\/em><\/div>\r\n            <div class=\"ex\"><em>&lt;vac\u00edo&gt; <code>\u2192<\/code> Estimado cliente<\/em><\/div>\r\n          <\/div>\r\n        <\/td>\r\n      <\/tr>\r\n\t  \r\n      <tr class=\"row-highlight-1\">\r\n        <td><code>lowercase<\/code><br>+<br><code>default<\/code><\/td>\r\n        <td>Convierte todas las letras en min\u00fasculas e inserta un texto predeterminado si el campo est\u00e1 vac\u00edo.<\/td>\r\n        <td>\r\n          <div class=\"examples\">\r\n            <div class=\"ex\"><code>[[first_name|lowercase|default:\"Estimado cliente\"]]<\/code><\/div>\r\n            <div class=\"ex\"><em>carmen <code>\u2192<\/code> carmen<\/em><\/div>\r\n            <div class=\"ex\"><em>Carmen <code>\u2192<\/code> carmen<\/em><\/div>\r\n            <div class=\"ex\"><em>caRMEN <code>\u2192<\/code> carmen<\/em><\/div>\r\n            <div class=\"ex\"><em>&lt;vac\u00edo&gt; <code>\u2192<\/code> Estimado cliente<\/em><\/div>\r\n          <\/div>\r\n        <\/td>\r\n      <\/tr>\r\n    <\/tbody>\r\n  <\/table>\r\n<\/div>\r\n\r\n<style>\r\ntable.placeholders {\r\n  width: 100% !important;\r\n  border-collapse: collapse !important;\r\n  border: 1px solid #666 !important;\r\n  margin-top: 0px;\r\n  font-size: 0.8em;\r\n}\r\n\r\ntable.placeholders th {\r\n  background-color: #333 !important;\r\n  color: #fff !important;\r\n  padding: 8px 8px !important;\r\n  text-align: left;\r\n}\r\n\r\ntable.placeholders td {\r\n  padding: 10px 8px !important;\r\n  border: 1px solid #666 !important;\r\n  vertical-align: top; \/* utile anche per celle con contenuti lunghi *\/\r\n}\r\n\r\ntable.placeholders .row-highlight-1,\r\ntable.placeholders .row-highlight-1:hover,\r\ntable.placeholders .row-highlight-1 td {\r\n  background-color: #fff !important;\r\n}\r\n\r\ntable.placeholders .row-highlight-2,\r\ntable.placeholders .row-highlight-2:hover,\r\ntable.placeholders .row-highlight-2 td {\r\n  background-color: #f2f2f2 !important;\r\n}\r\n\r\ntable.placeholders .highlighted {\r\n  background-color: inherit !important;\r\n}\r\n\r\n.table-responsive {\r\n  width: 100%;\r\n  overflow-x: auto;\r\n  -webkit-overflow-scrolling: touch;\r\n}\r\n\r\n.table-responsive > table.placeholders {\r\n  min-width: 600px;\r\n}\r\n\r\ntable.placeholders .examples {\r\n  display: flex;\r\n  flex-direction: column;\r\n  gap: 4px;\r\n}\r\n\r\ntable.placeholders .examples .ex {\r\n  line-height: 1.25;    \/* compattezza testo *\/\r\n}\r\n\r\ntable.placeholders .examples .ex + .ex {\r\n  padding-top: 4px;\r\n  border-top: 1px dotted rgba(102, 102, 102, 0.35);\r\n}\r\n\r\ntable.placeholders .examples code {\r\n  font-size: 0.95em;\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9851c53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9851c53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-308535a\" data-id=\"308535a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efe2f08 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"efe2f08\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#top\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Volver arriba<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En esta gu\u00eda encontrar\u00e1s todo lo que necesitas para usar los marcadores de posici\u00f3n en Emailchef: c\u00f3mo insertarlos en el editor, qu\u00e9 filtros de formato est\u00e1n disponibles y c\u00f3mo establecer un valor predeterminado para los campos vac\u00edos. TABLA DE CONTENIDOS Marcadores de posici\u00f3n din\u00e1micos: qu\u00e9 son y para qu\u00e9 sirven C\u00f3mo insertar un marcador de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3110,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[],"class_list":["post-94566","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo usar las etiquetas para personalizar el correo electr\u00f3nico<\/title>\n<meta name=\"description\" content=\"Personalizar el Correo Electr\u00f3nico con los Datos de los Destinatarios. A\u00f1adir Etiquetas Din\u00e1micas en un Bolet\u00edn. 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