{"id":3178,"date":"2014-09-22T08:27:19","date_gmt":"2014-09-22T08:27:19","guid":{"rendered":"http:\/\/emailchef.com\/es\/?page_id=3178"},"modified":"2025-10-31T10:56:05","modified_gmt":"2025-10-31T10:56:05","slug":"como-crear-segmentos","status":"publish","type":"page","link":"https:\/\/emailchef.com\/es\/base-de-conocimiento\/como-crear-segmentos\/","title":{"rendered":"C\u00f3mo segmentar tu lista de contactos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3178\" class=\"elementor elementor-3178 elementor-584\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25cdd54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25cdd54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7acd19f\" data-id=\"7acd19f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a82e99e elementor-widget elementor-widget-text-editor\" data-id=\"a82e99e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para que tus campa&ntilde;as de email marketing sean realmente efectivas, es fundamental enviar mensajes y ofertas personalizadas a tus contactos. Las comunicaciones dise&ntilde;adas a medida para tus usuarios aumentan las tasas de apertura, clics y conversi&oacute;n de tus newsletters.<\/p>\n<p>La segmentaci&oacute;n te permite crear <strong>grupos de contactos que comparten determinadas caracter&iacute;sticas o comportamientos<\/strong>, para enviarles contenido m&aacute;s relevante y espec&iacute;fico.<\/p>\n<p>Gracias a los segmentos de Emailchef, puedes organizar tu lista seg&uacute;n campos personalizados (como fecha de nacimiento, idioma o pa&iacute;s) o seg&uacute;n condiciones avanzadas basadas en el comportamiento de los usuarios, por ejemplo, la fecha de suscripci&oacute;n, las aperturas o los clics en las campa&ntilde;as.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4daf037 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4daf037\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dafbe59\" data-id=\"dafbe59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04f1012 elementor-widget elementor-widget-heading\" data-id=\"04f1012\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo segmentar una lista: breve tutorial pr\u00e1ctico.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14952b9 elementor-widget elementor-widget-text-editor\" data-id=\"14952b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Segmentar no tiene por qu\u00e9 ser complicado. Con Emailchef puedes crear segmentos en pocos clics, bas\u00e1ndote en decenas de condiciones.<\/p><p>As\u00ed se hace:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd32ad elementor-widget elementor-widget-text-editor\" data-id=\"7cd32ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"1\"><li style=\"margin-bottom: 10px;\">Ve a <em>Listas y Segmentos<\/em> desde el men\u00fa de la izquierda.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c5e644 elementor-widget elementor-widget-image\" data-id=\"4c5e644\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"C\u00f3mo segmentar tu lista de contactos\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTEwMjcsInVybCI6Imh0dHBzOlwvXC9lbWFpbGNoZWYuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvY29tby1zZWdtZW50YXItdHUtbGlzdGEtZGUtY29udGFjdG9zLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"631\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-1.jpg\" class=\"attachment-full size-full wp-image-91027\" alt=\"C\u00f3mo segmentar tu lista de contactos\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-1.jpg 1400w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-1-300x135.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-1-1024x462.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-1-768x346.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3806b21 elementor-widget elementor-widget-text-editor\" data-id=\"3806b21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"2\"><li style=\"margin-bottom: 10px;\">Selecciona la lista que deseas segmentar.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f423910 elementor-widget elementor-widget-image\" data-id=\"f423910\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"C\u00f3mo segmentar tu lista de contactos\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTEwMzYsInVybCI6Imh0dHBzOlwvXC9lbWFpbGNoZWYuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvY29tby1zZWdtZW50YXItdHUtbGlzdGEtZGUtY29udGFjdG9zLTIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"551\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-2.jpg\" class=\"attachment-full size-full wp-image-91036\" alt=\"C\u00f3mo segmentar tu lista de contactos\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-2.jpg 1200w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-2-300x138.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-2-1024x470.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-2-768x353.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4f612 elementor-widget elementor-widget-text-editor\" data-id=\"5d4f612\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"3\"><li style=\"margin-bottom: 10px;\">Haz clic en <em>Segmentos<\/em> y luego en <em>Nuevo segmento<\/em>.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d29b10 elementor-widget elementor-widget-image\" data-id=\"2d29b10\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-3.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"C\u00f3mo segmentar tu lista de contactos\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTEwNDUsInVybCI6Imh0dHBzOlwvXC9lbWFpbGNoZWYuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvY29tby1zZWdtZW50YXItdHUtbGlzdGEtZGUtY29udGFjdG9zLTMuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"551\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-3.jpg\" class=\"attachment-full size-full wp-image-91045\" alt=\"C\u00f3mo segmentar tu lista de contactos\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-3.jpg 1200w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-3-300x138.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-3-1024x470.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-3-768x353.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee45ab3 elementor-widget elementor-widget-text-editor\" data-id=\"ee45ab3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"4\"><li style=\"margin-bottom: 10px;\">Asigna un nombre a tu segmento y establece los par\u00e1metros de selecci\u00f3n.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2dcb62 elementor-widget elementor-widget-image\" data-id=\"d2dcb62\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"551\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-4.jpg\" class=\"attachment-full size-full wp-image-91054\" alt=\"C\u00f3mo segmentar tu lista de contactos\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-4.jpg 1200w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-4-300x138.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-4-1024x470.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-4-768x353.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550402d elementor-widget elementor-widget-text-editor\" data-id=\"550402d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aqu&iacute; puedes especificar las condiciones que todos los contactos de tu lista deben cumplir para ser incluidos en el segmento. Puedes elegir entre las siguientes condiciones predefinidas:<\/p>\n<ul>\n<li style=\"margin-bottom: 7px;\">Email;<\/li>\n<li style=\"margin-bottom: 7px;\">Nombre;<\/li>\n<li style=\"margin-bottom: 7px;\">Apellido;<\/li>\n<li style=\"margin-bottom: 7px;\">Pol&iacute;tica de privacidad;<\/li>\n<li style=\"margin-bottom: 7px;\">T&eacute;rminos y condiciones;<\/li>\n<li style=\"margin-bottom: 7px;\">Suscripci&oacute;n al bolet&iacute;n;<\/li>\n<li style=\"margin-bottom: 7px;\">Calificati&oacute;n del contacto;<\/li>\n<li style=\"margin-bottom: 7px;\">Fecha de suscripci&oacute;n;<\/li>\n<li style=\"margin-bottom: 7px;\">Tipo de suscripci&oacute;n;<\/li>\n<li style=\"margin-bottom: 7px;\">Mensaje enviado;<\/li>\n<li style=\"margin-bottom: 7px;\">Mensaje entregado;<\/li>\n<li style=\"margin-bottom: 7px;\">Mensaje abierto;<\/li>\n<li style=\"margin-bottom: 7px;\">Clic en mensaje;<\/li>\n<li style=\"margin-bottom: 7px;\">Mensaje no abierto;<\/li>\n<li style=\"margin-bottom: 7px;\">Mensaje no pulsado;<\/li>\n<li style=\"margin-bottom: 7px;\">Ultima fecha de newsletter;<\/li>\n<li style=\"margin-bottom: 7px;\">Ultima fecha de apertura;<\/li>\n<li style=\"margin-bottom: 7px;\">Ultima fecha de clic.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-156d792 elementor-widget elementor-widget-image\" data-id=\"156d792\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-5.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"C\u00f3mo segmentar tu lista de contactos\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTEwNjMsInVybCI6Imh0dHBzOlwvXC9lbWFpbGNoZWYuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvY29tby1zZWdtZW50YXItdHUtbGlzdGEtZGUtY29udGFjdG9zLTUuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"551\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-5.jpg\" class=\"attachment-full size-full wp-image-91063\" alt=\"C\u00f3mo segmentar tu lista de contactos\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-5.jpg 1200w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-5-300x138.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-5-1024x470.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-5-768x353.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09088a9 elementor-widget elementor-widget-text-editor\" data-id=\"09088a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tambi&eacute;n puedes elegir uno de los campos personalizados que hayas creado en la lista. Junto con las condiciones, puedes usar operadores l&oacute;gicos y variables como &ldquo;es&rdquo;, &ldquo;no es&rdquo;, &ldquo;est&aacute; vac&iacute;o&rdquo;, &ldquo;empieza por&rdquo;&hellip;<\/p>\n<p>Recuerda que puedes crear:<\/p>\n<ul>\n<li style=\"margin-bottom: 10px;\">Segmentos que cumplan todas o ninguna de las condiciones seleccionadas.<\/li>\n<li style=\"margin-bottom: 10px;\">Segmentos con m&uacute;ltiples condiciones, conectadas con &ldquo;y&rdquo; o &ldquo;o&rdquo;.<\/li>\n<\/ul>\n<p>Una vez que hayas definido las condiciones, los segmentos se actualizan autom&aacute;ticamente. De este modo, siempre estar&aacute;n listos para tus campa&ntilde;as y automatizaciones, sin necesidad de modificarlos manualmente.<\/p>\n<p>El segmento creado tambi&eacute;n puede verse y exportarse en formato JSON o CSV, o duplicarse y guardarse desde la misma p&aacute;gina de Segmentos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28ff126 elementor-widget elementor-widget-image\" data-id=\"28ff126\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-6.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"C\u00f3mo segmentar tu lista de contactos\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTEwNzIsInVybCI6Imh0dHBzOlwvXC9lbWFpbGNoZWYuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvY29tby1zZWdtZW50YXItdHUtbGlzdGEtZGUtY29udGFjdG9zLTYuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"551\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-6.jpg\" class=\"attachment-full size-full wp-image-91072\" alt=\"C\u00f3mo segmentar tu lista de contactos\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-6.jpg 1200w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-6-300x138.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-6-1024x470.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-6-768x353.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e77567 elementor-widget elementor-widget-image\" data-id=\"1e77567\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-7.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"C\u00f3mo segmentar tu lista de contactos\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTEwODEsInVybCI6Imh0dHBzOlwvXC9lbWFpbGNoZWYuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvY29tby1zZWdtZW50YXItdHUtbGlzdGEtZGUtY29udGFjdG9zLTcuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"623\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-7.jpg\" class=\"attachment-full size-full wp-image-91081\" alt=\"C\u00f3mo segmentar tu lista de contactos\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-7.jpg 1400w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-7-300x134.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-7-1024x456.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-7-768x342.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Para que tus campa&ntilde;as de email marketing sean realmente efectivas, es fundamental enviar mensajes y ofertas personalizadas a tus contactos. Las comunicaciones dise&ntilde;adas a medida para tus usuarios aumentan las tasas de apertura, clics y conversi&oacute;n de tus newsletters. La segmentaci&oacute;n te permite crear grupos de contactos que comparten determinadas caracter&iacute;sticas o comportamientos, para enviarles [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":3110,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[],"class_list":["post-3178","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo crear segmentos - Emailchef<\/title>\n<meta name=\"description\" content=\"La segmentaci\u00f3n de su lista de email constituye una avanzada t\u00e9cnica de marketing que recomendamos realmente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/es\/base-de-conocimiento\/como-crear-segmentos\/\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo crear segmentos - Emailchef","description":"La segmentaci\u00f3n de su lista de email constituye una avanzada t\u00e9cnica de marketing que recomendamos realmente.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emailchef.com\/es\/base-de-conocimiento\/como-crear-segmentos\/","twitter_misc":{"Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emailchef.com\/es\/base-de-conocimiento\/como-crear-segmentos\/","url":"https:\/\/emailchef.com\/es\/base-de-conocimiento\/como-crear-segmentos\/","name":"C\u00f3mo crear segmentos - Emailchef","isPartOf":{"@id":"https:\/\/emailchef.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/emailchef.com\/es\/base-de-conocimiento\/como-crear-segmentos\/#primaryimage"},"image":{"@id":"https:\/\/emailchef.com\/es\/base-de-conocimiento\/como-crear-segmentos\/#primaryimage"},"thumbnailUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-1.jpg","datePublished":"2014-09-22T08:27:19+00:00","dateModified":"2025-10-31T10:56:05+00:00","description":"La segmentaci\u00f3n de su lista de email constituye una avanzada t\u00e9cnica de marketing que recomendamos realmente.","breadcrumb":{"@id":"https:\/\/emailchef.com\/es\/base-de-conocimiento\/como-crear-segmentos\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emailchef.com\/es\/base-de-conocimiento\/como-crear-segmentos\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/emailchef.com\/es\/base-de-conocimiento\/como-crear-segmentos\/#primaryimage","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-1.jpg","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2025\/10\/como-segmentar-tu-lista-de-contactos-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/emailchef.com\/es\/base-de-conocimiento\/como-crear-segmentos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emailchef.com\/es\/emailchef-email-marketing-services\/"},{"@type":"ListItem","position":2,"name":"Base de conocimiento","item":"https:\/\/emailchef.com\/es\/base-de-conocimiento\/"},{"@type":"ListItem","position":3,"name":"C\u00f3mo segmentar tu lista de contactos"}]},{"@type":"WebSite","@id":"https:\/\/emailchef.com\/es\/#website","url":"https:\/\/emailchef.com\/es\/","name":"Emailchef","description":"Tasty recipes for email marketing","publisher":{"@id":"https:\/\/emailchef.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emailchef.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/emailchef.com\/es\/#organization","name":"Delivery Tech Corp.","url":"https:\/\/emailchef.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/emailchef.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","width":237,"height":80,"caption":"Delivery Tech Corp."},"image":{"@id":"https:\/\/emailchef.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/emailchef.com\/es\/wp-json\/wp\/v2\/pages\/3178"}],"collection":[{"href":"https:\/\/emailchef.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emailchef.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emailchef.com\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/emailchef.com\/es\/wp-json\/wp\/v2\/comments?post=3178"}],"version-history":[{"count":5,"href":"https:\/\/emailchef.com\/es\/wp-json\/wp\/v2\/pages\/3178\/revisions"}],"predecessor-version":[{"id":91092,"href":"https:\/\/emailchef.com\/es\/wp-json\/wp\/v2\/pages\/3178\/revisions\/91092"}],"up":[{"embeddable":true,"href":"https:\/\/emailchef.com\/es\/wp-json\/wp\/v2\/pages\/3110"}],"wp:attachment":[{"href":"https:\/\/emailchef.com\/es\/wp-json\/wp\/v2\/media?parent=3178"}],"wp:term":[{"taxonomy":"g1_relation_tag","embeddable":true,"href":"https:\/\/emailchef.com\/es\/wp-json\/wp\/v2\/g1_relation_tag?post=3178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}