{"id":100919,"date":"2026-06-05T08:42:37","date_gmt":"2026-06-05T08:42:37","guid":{"rendered":"https:\/\/emailchef.com\/?page_id=100919"},"modified":"2026-06-08T07:41:11","modified_gmt":"2026-06-08T07:41:11","slug":"como-reactivar-los-contactos-inactivos-con-un-email-de-reactivacion","status":"publish","type":"page","link":"https:\/\/emailchef.com\/es\/base-de-conocimiento\/como-reactivar-los-contactos-inactivos-con-un-email-de-reactivacion\/","title":{"rendered":"C\u00f3mo reactivar los contactos inactivos con un email de reactivaci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"100919\" class=\"elementor elementor-100919 elementor-100209\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7388bba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7388bba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8007ea\" data-id=\"f8007ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e7186a elementor-widget elementor-widget-text-editor\" data-id=\"1e7186a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Con el tiempo, una parte de tu lista deja de abrir tus emails. Este Flow identifica los contactos inactivos e intenta recuperar su inter\u00e9s antes de proceder a su baja autom\u00e1tica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb5c77a elementor-widget elementor-widget-image\" data-id=\"fb5c77a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-0-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-re-engage-inactive-contacts-with-an-automated-email-flow-0.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwODAzLCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2hvdy10by1yZS1lbmdhZ2UtaW5hY3RpdmUtY29udGFjdHMtd2l0aC1hbi1hdXRvbWF0ZWQtZW1haWwtZmxvdy0wLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"553\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-0-1.jpg\" class=\"attachment-full size-full wp-image-100803\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-0-1.jpg 1000w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-0-1-300x166.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-0-1-768x425.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d3a7f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d3a7f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd59a88\" data-id=\"bd59a88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0a403e elementor-widget elementor-widget-heading\" data-id=\"a0a403e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo estructurar un Flow de reactivaci\u00f3n:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-365624d elementor-widget elementor-widget-heading\" data-id=\"365624d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Punto de entrada: contacto ingresa a un segmento.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c9b1a3 elementor-widget elementor-widget-text-editor\" data-id=\"8c9b1a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El Flow comienza cuando un contacto entra en el segmento de contactos inactivos. Antes de configurar este paso, <a title=\"Crea un segmento en Emailchef\" href=\"https:\/\/emailchef.com\/es\/base-de-conocimiento\/como-crear-segmentos\/\" target=\"_blank\">crea un segmento en Emailchef<\/a> con el filtro &#8220;Ultima fecha de apertura es mayor de 60 d&iacute;as antes de hoy&#8221;. As&iacute;, entrar&aacute;n en el segmento todos los contactos que no hayan abierto tus emails en 60 o m&aacute;s d&iacute;as.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5628e elementor-widget elementor-widget-image\" data-id=\"bb5628e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-1-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-re-engage-inactive-contacts-with-an-automated-email-flow-1.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwODEyLCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2hvdy10by1yZS1lbmdhZ2UtaW5hY3RpdmUtY29udGFjdHMtd2l0aC1hbi1hdXRvbWF0ZWQtZW1haWwtZmxvdy0xLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-1-1.jpg\" class=\"attachment-full size-full wp-image-100812\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-1-1.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-1-1-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-1-1-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-1-1-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c62ae elementor-widget elementor-widget-text-editor\" data-id=\"33c62ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Para configurar el paso <em>Contacto ingresa a un segmento<\/em>, elige la lista en la que se encuentra el segmento de inactivos. Luego selecciona en el men&uacute; desplegable el segmento que has creado. El Flow se activar&aacute; autom&aacute;ticamente cada vez que un contacto entre en ese segmento. Haz clic en <em>Guardar<\/em> para confirmar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e2791 elementor-widget elementor-widget-image\" data-id=\"c9e2791\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-2-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-re-engage-inactive-contacts-with-an-automated-email-flow-2.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwODIxLCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2hvdy10by1yZS1lbmdhZ2UtaW5hY3RpdmUtY29udGFjdHMtd2l0aC1hbi1hdXRvbWF0ZWQtZW1haWwtZmxvdy0yLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-2-1.jpg\" class=\"attachment-full size-full wp-image-100821\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-2-1.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-2-1-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-2-1-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-2-1-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b85ea3 elementor-widget elementor-widget-heading\" data-id=\"7b85ea3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Acci\u00f3n: enviar email.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a014ce2 elementor-widget elementor-widget-text-editor\" data-id=\"a014ce2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Rellena los datos y selecciona el template para el primer intento de reactivaci&oacute;n. El tono debe ser directo pero no agresivo: un &#8220;&iquest;Sigues con nosotros?&#8221; acompa&ntilde;ado de contenido de valor o una oferta exclusiva funciona mejor que una comunicaci&oacute;n puramente promocional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c57cd13 elementor-widget elementor-widget-image\" data-id=\"c57cd13\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-3-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-re-engage-inactive-contacts-with-an-automated-email-flow-3.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwODMwLCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2hvdy10by1yZS1lbmdhZ2UtaW5hY3RpdmUtY29udGFjdHMtd2l0aC1hbi1hdXRvbWF0ZWQtZW1haWwtZmxvdy0zLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-3-1.jpg\" class=\"attachment-full size-full wp-image-100830\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-3-1.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-3-1-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-3-1-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-3-1-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89fc7f1 elementor-widget elementor-widget-heading\" data-id=\"89fc7f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Evento: \u00bfmensaje abierto?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be2d79d elementor-widget elementor-widget-text-editor\" data-id=\"be2d79d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCuando un contacto entra en este paso, el sistema espera a que el evento se produzca en un plazo que t\u00fa defines. Solo se tienen en cuenta los eventos que se producen tras la entrada del contacto en el paso. \n\nSelecciona Emails en este flow como tipo de mensaje y elige el email de reactivaci\u00f3n enviado en el paso anterior. \n\nDefine luego el intervalo de espera: el plazo m\u00e1ximo es de 30 d\u00edas. Si el evento se produce dentro del plazo, el contacto sale por la rama S\u00ed; de lo contrario, por la rama No. Haz clic en Guardar para confirmar.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d006f elementor-widget elementor-widget-image\" data-id=\"b5d006f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-4-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-re-engage-inactive-contacts-with-an-automated-email-flow-4.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwODM5LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2hvdy10by1yZS1lbmdhZ2UtaW5hY3RpdmUtY29udGFjdHMtd2l0aC1hbi1hdXRvbWF0ZWQtZW1haWwtZmxvdy00LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-4-1.jpg\" class=\"attachment-full size-full wp-image-100839\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-4-1.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-4-1-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-4-1-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-4-1-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeb083e elementor-widget elementor-widget-text-editor\" data-id=\"eeb083e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El Flow se divide en dos recorridos:<\/p>\n<ul>\n<li style=\"margin-bottom: 10px;\"><strong>S&iacute;<\/strong> &rarr; el contacto ha vuelto a interactuar: el Flow termina y el contacto permanece en la lista.<\/li>\n<li style=\"margin-bottom: 10px;\"><strong>No<\/strong> &rarr; el contacto no ha interactuado en el plazo definido: se contin&uacute;a.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3595b elementor-widget elementor-widget-image\" data-id=\"1c3595b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-5-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-re-engage-inactive-contacts-with-an-automated-email-flow-5.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwODQ4LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2hvdy10by1yZS1lbmdhZ2UtaW5hY3RpdmUtY29udGFjdHMtd2l0aC1hbi1hdXRvbWF0ZWQtZW1haWwtZmxvdy01LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-5-1.jpg\" class=\"attachment-full size-full wp-image-100848\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-5-1.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-5-1-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-5-1-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-5-1-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce5bf73 elementor-widget elementor-widget-heading\" data-id=\"ce5bf73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Espera: definir el retraso.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-734ba87 elementor-widget elementor-widget-text-editor\" data-id=\"734ba87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPara la rama No, a\u00f1ade una espera de 7 d\u00edas antes del \u00faltimo intento.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e9feef elementor-widget elementor-widget-image\" data-id=\"0e9feef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-6-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-re-engage-inactive-contacts-with-an-automated-email-flow-6.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwODU3LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2hvdy10by1yZS1lbmdhZ2UtaW5hY3RpdmUtY29udGFjdHMtd2l0aC1hbi1hdXRvbWF0ZWQtZW1haWwtZmxvdy02LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-6-1.jpg\" class=\"attachment-full size-full wp-image-100857\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-6-1.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-6-1-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-6-1-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-6-1-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bf4b5e elementor-widget elementor-widget-heading\" data-id=\"8bf4b5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Acci\u00f3n: enviar email.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fabcecf elementor-widget elementor-widget-text-editor\" data-id=\"fabcecf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tRellena los datos y selecciona el template para el mensaje final. Comunica claramente que el contacto ser\u00e1 dado de baja si no interact\u00faa: la transparencia en este paso aumenta a menudo las tasas de apertura y ayuda a mantener la lista limpia.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4333c44 elementor-widget elementor-widget-image\" data-id=\"4333c44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-7-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-re-engage-inactive-contacts-with-an-automated-email-flow-7.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwODY2LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2hvdy10by1yZS1lbmdhZ2UtaW5hY3RpdmUtY29udGFjdHMtd2l0aC1hbi1hdXRvbWF0ZWQtZW1haWwtZmxvdy03LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-7-1.jpg\" class=\"attachment-full size-full wp-image-100866\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-7-1.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-7-1-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-7-1-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-7-1-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f606175 elementor-widget elementor-widget-heading\" data-id=\"f606175\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Evento: \u00bfmensaje abierto?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22a7dd2 elementor-widget elementor-widget-text-editor\" data-id=\"22a7dd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Configura un segundo evento igual al anterior. El Flow se divide de nuevo:<\/p>\n<ul>\n<li style=\"margin-bottom: 10px;\"><strong>S&iacute;<\/strong> &rarr; el contacto permanece en la lista y el Flow termina.<\/li>\n<li style=\"margin-bottom: 10px;\"><strong>No<\/strong> &rarr; se procede a la baja autom&aacute;tica.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ac09c8 elementor-widget elementor-widget-image\" data-id=\"6ac09c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-8-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-re-engage-inactive-contacts-with-an-automated-email-flow-8.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwODc1LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2hvdy10by1yZS1lbmdhZ2UtaW5hY3RpdmUtY29udGFjdHMtd2l0aC1hbi1hdXRvbWF0ZWQtZW1haWwtZmxvdy04LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-8-1.jpg\" class=\"attachment-full size-full wp-image-100875\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-8-1.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-8-1-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-8-1-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-8-1-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3bf031 elementor-widget elementor-widget-heading\" data-id=\"b3bf031\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Acci\u00f3n: dar de baja al contacto.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b342b73 elementor-widget elementor-widget-text-editor\" data-id=\"b342b73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tA\u00f1ade la acci\u00f3n de baja para eliminar autom\u00e1ticamente de la lista a quienes no hayan respondido a ninguno de los dos intentos. Puedes elegir darlos de baja de todas las listas o solo de una lista espec\u00edfica. Mantener la lista limpia mejora la entregabilidad y la calidad general de tus campa\u00f1as.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e46690 elementor-widget elementor-widget-image\" data-id=\"7e46690\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-9-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-re-engage-inactive-contacts-with-an-automated-email-flow-9.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwODg0LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2hvdy10by1yZS1lbmdhZ2UtaW5hY3RpdmUtY29udGFjdHMtd2l0aC1hbi1hdXRvbWF0ZWQtZW1haWwtZmxvdy05LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-9-1.jpg\" class=\"attachment-full size-full wp-image-100884\" alt=\"\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-9-1.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-9-1-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-9-1-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-9-1-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Con el tiempo, una parte de tu lista deja de abrir tus emails. Este Flow identifica los contactos inactivos e intenta recuperar su inter\u00e9s antes de proceder a su baja autom\u00e1tica. C\u00f3mo estructurar un Flow de reactivaci\u00f3n: Punto de entrada: contacto ingresa a un segmento. El Flow comienza cuando un contacto entra en el segmento [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3110,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[],"class_list":["post-100919","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo reactivar los contactos inactivos con un Flow en Emailchef<\/title>\n<meta name=\"description\" content=\"Con el tiempo, parte de tu lista deja de abrir tus emails. Descubre c\u00f3mo crear un Flow en Emailchef para reactivar contactos inactivos antes de darlos de baja\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/es\/base-de-conocimiento\/como-reactivar-los-contactos-inactivos-con-un-email-de-reactivacion\/\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo reactivar los contactos inactivos con un Flow en Emailchef","description":"Con el tiempo, parte de tu lista deja de abrir tus emails. Descubre c\u00f3mo crear un Flow en Emailchef para reactivar contactos inactivos antes de darlos de baja","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emailchef.com\/es\/base-de-conocimiento\/como-reactivar-los-contactos-inactivos-con-un-email-de-reactivacion\/","twitter_misc":{"Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emailchef.com\/es\/base-de-conocimiento\/como-reactivar-los-contactos-inactivos-con-un-email-de-reactivacion\/","url":"https:\/\/emailchef.com\/es\/base-de-conocimiento\/como-reactivar-los-contactos-inactivos-con-un-email-de-reactivacion\/","name":"C\u00f3mo reactivar los contactos inactivos con un Flow en Emailchef","isPartOf":{"@id":"https:\/\/emailchef.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/emailchef.com\/es\/base-de-conocimiento\/como-reactivar-los-contactos-inactivos-con-un-email-de-reactivacion\/#primaryimage"},"image":{"@id":"https:\/\/emailchef.com\/es\/base-de-conocimiento\/como-reactivar-los-contactos-inactivos-con-un-email-de-reactivacion\/#primaryimage"},"thumbnailUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/how-to-re-engage-inactive-contacts-with-an-automated-email-flow-0-1.jpg","datePublished":"2026-06-05T08:42:37+00:00","dateModified":"2026-06-08T07:41:11+00:00","description":"Con el tiempo, parte de tu lista deja de abrir tus emails. 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