{"id":100069,"date":"2024-09-27T07:54:48","date_gmt":"2024-09-27T07:54:48","guid":{"rendered":"https:\/\/emailchef.com\/?page_id=100069"},"modified":"2026-06-04T12:35:21","modified_gmt":"2026-06-04T12:35:21","slug":"crear-flujos-de-automatizacion-de-email-marketing","status":"publish","type":"page","link":"https:\/\/emailchef.com\/es\/base-de-conocimiento\/crear-flujos-de-automatizacion-de-email-marketing\/","title":{"rendered":"Crear flujos de automatizaci\u00f3n de email marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"100069\" class=\"elementor elementor-100069 elementor-75133\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a6ed6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a6ed6f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-084d2a8\" data-id=\"084d2a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00ee119 elementor-widget elementor-widget-text-editor\" data-id=\"00ee119\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En Emailchef, los recorridos de automatizaci\u00f3n de email se llaman Flow. Un Flow es una secuencia de acciones automatizadas que se activan una tras otra seg\u00fan las reglas que defines. Cada automatizaci\u00f3n se representa visualmente como un diagrama.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7373f elementor-widget elementor-widget-image\" data-id=\"fd7373f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"automatizaci\u00f3n de email marketing\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMDc2LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2NyZWFyLWZsdWpvcy1kZS1hdXRvbWF0aXphY2lvbi1kZS1lbWFpbC1tYXJrZXRpbmctMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"554\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-1.jpg\" class=\"attachment-full size-full wp-image-100076\" alt=\"automatizaci\u00f3n de email marketing\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-1.jpg 1000w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-1-300x166.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-1-768x425.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-decb7c8 elementor-widget elementor-widget-text-editor\" data-id=\"decb7c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cada Flow est&aacute; compuesto por elementos de cinco tipos:<\/p>\n<ul>\n<li style=\"margin-bottom: 15px;\"><strong>Puntos de entrada:<\/strong> definen la condici&oacute;n que hace que un contacto entre en el Flow, por ejemplo la suscripci&oacute;n a una lista, la apertura de un email o una llamada API entrante.<\/li>\n<li style=\"margin-bottom: 15px;\"><strong>Eventos:<\/strong> verifican si se ha producido una acci&oacute;n determinada y hacen avanzar el recorrido en consecuencia.<\/li>\n<li style=\"margin-bottom: 15px;\"><strong>Condiciones:<\/strong> permiten ramificar el Flow en funci&oacute;n de las caracter&iacute;sticas o el comportamiento del contacto.<\/li>\n<li style=\"margin-bottom: 15px;\"><strong>Espera:<\/strong> introduce una pausa entre una acci&oacute;n y la siguiente.<\/li>\n<li style=\"margin-bottom: 15px;\"><strong>Acciones:<\/strong> definen qu&eacute; le ocurre al contacto en cada paso (enviar un email, actualizar un campo, moverlo a otra lista, darlo de baja y mucho m&aacute;s).<\/li>\n<\/ul>\n<p>Para crear un Flow, inicia sesi&oacute;n en Emailchef y selecciona la opci&oacute;n <em>Automatizaciones<\/em> en el men&uacute; lateral izquierdo. Luego haz clic en <em>+ Crear un Flow<\/em> en la parte superior derecha.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9e5b17 elementor-widget elementor-widget-image\" data-id=\"e9e5b17\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Crear flujos de automatizaci\u00f3n de email marketing\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMDg1LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2NyZWFyLWZsdWpvcy1kZS1hdXRvbWF0aXphY2lvbi1kZS1lbWFpbC1tYXJrZXRpbmctMi5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-2.jpg\" class=\"attachment-full size-full wp-image-100085\" alt=\"Crear flujos de automatizaci\u00f3n de email marketing\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-2.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-2-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-2-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-2-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1ee08b elementor-widget elementor-widget-text-editor\" data-id=\"d1ee08b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En ese momento se abrir&aacute; el editor drag &amp; drop, compuesto por dos &aacute;reas principales:<\/p>\n<ul>\n<li style=\"margin-bottom: 15px;\"><strong>Barra lateral izquierda:<\/strong> contiene todos los elementos disponibles, organizados por categor&iacute;a (Puntos de entrada, Eventos, Condiciones, Espera y Acciones).<\/li>\n<li style=\"margin-bottom: 15px;\"><strong>&Aacute;rea de trabajo central:<\/strong> aqu&iacute; es donde construyes el diagrama de tu Flow, arrastrando los elementos desde la barra lateral.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20fbce0 elementor-widget elementor-widget-image\" data-id=\"20fbce0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-3.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Editor drag &amp; drop de Emailchef Flow\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMDk0LCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2NyZWFyLWZsdWpvcy1kZS1hdXRvbWF0aXphY2lvbi1kZS1lbWFpbC1tYXJrZXRpbmctMy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-3.jpg\" class=\"attachment-full size-full wp-image-100094\" alt=\"Editor drag &amp; drop de Emailchef Flow\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-3.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-3-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-3-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-3-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82a9b70 elementor-widget elementor-widget-text-editor\" data-id=\"82a9b70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cada Flow debe comenzar con al menos un <em>Punto de entrada<\/em>, que define cu\u00e1ndo y para qui\u00e9n se activa el recorrido.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-819d846 elementor-widget elementor-widget-image\" data-id=\"819d846\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-4.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Punto de entrada de Emailchef Flow\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMTAzLCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2NyZWFyLWZsdWpvcy1kZS1hdXRvbWF0aXphY2lvbi1kZS1lbWFpbC1tYXJrZXRpbmctNC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"552\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-4.jpg\" class=\"attachment-full size-full wp-image-100103\" alt=\"Punto de entrada de Emailchef Flow\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-4.jpg 1000w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-4-300x166.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-4-768x424.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f2f1b6 elementor-widget elementor-widget-text-editor\" data-id=\"0f2f1b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A\u00f1ade luego los dem\u00e1s elementos en el orden que prefieras: puedes colocarlos al final o insertarlos entre dos bloques ya existentes.<\/p><p>Para configurar un elemento, haz doble clic sobre \u00e9l o haz clic en <em>Editar propiedades<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e11e03 elementor-widget elementor-widget-image\" data-id=\"8e11e03\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-5.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Editar propiedades del elemento\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMTEyLCJ1cmwiOiJodHRwczpcL1wvZW1haWxjaGVmLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2NyZWFyLWZsdWpvcy1kZS1hdXRvbWF0aXphY2lvbi1kZS1lbWFpbC1tYXJrZXRpbmctNS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"618\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-5.jpg\" class=\"attachment-full size-full wp-image-100112\" alt=\"Editar propiedades del elemento\" srcset=\"https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-5.jpg 1300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-5-300x143.jpg 300w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-5-1024x487.jpg 1024w, https:\/\/emailchef.com\/wp-content\/uploads\/2026\/06\/crear-flujos-de-automatizacion-de-email-marketing-5-768x365.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2105e elementor-widget elementor-widget-text-editor\" data-id=\"3d2105e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cuando el recorrido est\u00e9 listo, haz clic en <em>Activar Flow<\/em> en la parte superior derecha para ponerlo en marcha. Tambi\u00e9n puedes guardar un borrador en cualquier momento haciendo clic en <em>Guardar<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En Emailchef, los recorridos de automatizaci\u00f3n de email se llaman Flow. Un Flow es una secuencia de acciones automatizadas que se activan una tras otra seg\u00fan las reglas que defines. Cada automatizaci\u00f3n se representa visualmente como un diagrama. Cada Flow est&aacute; compuesto por elementos de cinco tipos: Puntos de entrada: definen la condici&oacute;n que hace [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3110,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[],"class_list":["post-100069","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo crear flujos de email marketing automation en Emailchef<\/title>\n<meta name=\"description\" content=\"Crea tu primera automatizaci\u00f3n de email con Emailchef Flow: configura secuencias autom\u00e1ticas con condiciones, eventos y acciones en el editor drag &amp; drop\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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