{"id":4477,"date":"2014-09-22T08:38:02","date_gmt":"2014-09-22T08:38:02","guid":{"rendered":"http:\/\/emailchef.com\/cs\/?page_id=4477"},"modified":"2016-03-31T07:34:26","modified_gmt":"2016-03-31T07:34:26","slug":"prehled-a-dulezitost-reportu","status":"publish","type":"page","link":"https:\/\/emailchef.com\/cs\/centrum-znalosti\/prehled-a-dulezitost-reportu\/","title":{"rendered":"P\u0159ehled a d\u016fle\u017eitost report\u016f"},"content":{"rendered":"

C\u00edlem ka\u017ed\u00e9 email marketingov\u00e9 kampan\u011b je doc\u00edlit v\u00fdsledk\u016f. A\u0165 je zam\u00fd\u0161len\u00fdm c\u00edlem r\u016fst va\u0161\u00ed datab\u00e1ze, generovat leady pro sv\u016fj business nebo prodat v\u00edce produkt\u016f, je pouze jedna cesta jak zjistit, zda c\u00edl opravdu pln\u00edte. Pokud nesledujete sv\u00e9 v\u00fdsledky s kvalitn\u00edm analytick\u00fdm n\u00e1strojem, nem\u016f\u017eete nikdy v\u011bd\u011bt, zda jsou va\u0161e kampan\u011b efektivn\u00ed. <\/p>\n

Nehled\u011b na povahu va\u0161eho podnik\u00e1n\u00ed, je n\u011bkolik m\u011b\u0159en\u00ed, kter\u00e9 byste m\u011bli zn\u00e1t. Jejich sledov\u00e1n\u00ed v\u00e1m pom\u016f\u017ee zhodnotit, jak si vedete, ale mohou v\u00e1m tak\u00e9 umo\u017enit zlep\u0161it va\u0161i v\u00fdkonnost a umo\u017enit zvedat efektivnost s ka\u017edou dal\u0161\u00ed kampan\u00ed. <\/p>\n

Jakmile v\u00edte, co jste d\u011blali dob\u0159e, bude pro v\u00e1s jednodu\u0161\u0161\u00ed, d\u011blat v\u011bci je\u0161t\u011b mnohem l\u00e9pe. Stejn\u011b tak d\u016fle\u017eit\u00e9, jako v\u011bd\u011bt, kter\u00e1 \u010d\u00e1st kampan\u011b nefunguje, v\u00e1m umo\u017en\u00ed pozm\u011bnit zpr\u00e1vu a vyvarovat se drah\u00fdm chyb\u00e1m. Sledovan\u00e9 reporty jako m\u00edra prokliku, m\u00edra konverze, m\u00edra otev\u0159en\u00ed, m\u00edra odm\u00edtnut\u00ed, a celkov\u00e1 n\u00e1vratnost investice (ROI) je nejlep\u0161\u00edm zp\u016fsobem, jak posoudit efektivnost va\u0161ich kampan\u00ed a zbudovat kolem toho \u00fasp\u011bch pro n\u00e1sleduj\u00edc\u00ed v\u00fdstupy. <\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00edlem ka\u017ed\u00e9 email marketingov\u00e9 kampan\u011b je doc\u00edlit v\u00fdsledk\u016f. A\u0165 je zam\u00fd\u0161len\u00fdm c\u00edlem r\u016fst va\u0161\u00ed datab\u00e1ze, generovat leady pro sv\u016fj business nebo prodat v\u00edce produkt\u016f, je pouze jedna cesta jak zjistit, zda c\u00edl opravdu pln\u00edte. Pokud nesledujete sv\u00e9 v\u00fdsledky s kvalitn\u00edm analytick\u00fdm n\u00e1strojem, nem\u016f\u017eete nikdy v\u011bd\u011bt, zda jsou va\u0161e kampan\u011b efektivn\u00ed. Nehled\u011b na povahu va\u0161eho podnik\u00e1n\u00ed, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4385,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[],"class_list":["post-4477","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nP\u0159ehled a d\u016fle\u017eitost report\u016f - Emailchef<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/cs\/centrum-znalosti\/prehled-a-dulezitost-reportu\/\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuta\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"P\u0159ehled a d\u016fle\u017eitost report\u016f - Emailchef","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emailchef.com\/cs\/centrum-znalosti\/prehled-a-dulezitost-reportu\/","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"1 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emailchef.com\/cs\/centrum-znalosti\/prehled-a-dulezitost-reportu\/","url":"https:\/\/emailchef.com\/cs\/centrum-znalosti\/prehled-a-dulezitost-reportu\/","name":"P\u0159ehled a d\u016fle\u017eitost report\u016f - Emailchef","isPartOf":{"@id":"https:\/\/emailchef.com\/cs\/#website"},"datePublished":"2014-09-22T08:38:02+00:00","dateModified":"2016-03-31T07:34:26+00:00","breadcrumb":{"@id":"https:\/\/emailchef.com\/cs\/centrum-znalosti\/prehled-a-dulezitost-reportu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emailchef.com\/cs\/centrum-znalosti\/prehled-a-dulezitost-reportu\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/emailchef.com\/cs\/centrum-znalosti\/prehled-a-dulezitost-reportu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emailchef.com\/cs\/emailchef-sluzby-email-marketingu\/"},{"@type":"ListItem","position":2,"name":"Centrum znalost\u00ed","item":"https:\/\/emailchef.com\/cs\/centrum-znalosti\/"},{"@type":"ListItem","position":3,"name":"P\u0159ehled a d\u016fle\u017eitost report\u016f"}]},{"@type":"WebSite","@id":"https:\/\/emailchef.com\/cs\/#website","url":"https:\/\/emailchef.com\/cs\/","name":"Emailchef","description":"Chutn\u00e9 recepty pro email marketing","publisher":{"@id":"https:\/\/emailchef.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emailchef.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/emailchef.com\/cs\/#organization","name":"Delivery Tech Corp.","url":"https:\/\/emailchef.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","width":237,"height":80,"caption":"Delivery Tech Corp."},"image":{"@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4477"}],"collection":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/comments?post=4477"}],"version-history":[{"count":1,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4477\/revisions"}],"predecessor-version":[{"id":4478,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4477\/revisions\/4478"}],"up":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4385"}],"wp:attachment":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/media?parent=4477"}],"wp:term":[{"taxonomy":"g1_relation_tag","embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/g1_relation_tag?post=4477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}