{"id":4429,"date":"2014-09-22T08:27:19","date_gmt":"2014-09-22T08:27:19","guid":{"rendered":"http:\/\/emailchef.com\/cs\/?page_id=4429"},"modified":"2020-01-03T14:37:57","modified_gmt":"2020-01-03T14:37:57","slug":"jak-vytvorit-segmenty","status":"publish","type":"page","link":"https:\/\/emailchef.com\/cs\/centrum-znalosti\/jak-vytvorit-segmenty\/","title":{"rendered":"Jak vytvo\u0159it segmenty"},"content":{"rendered":"<p>Segmentace va\u0161eho emailov\u00e9ho seznamu je pokro\u010dil\u00e1 marketingov\u00e1 technika, kterou d\u016frazn\u011b doporu\u010dujeme. Z\u00e1kladn\u00ed my\u0161lenkou je vytvo\u0159en\u00ed pod skupin kontakt\u016f, kter\u00e9 sd\u00edlej\u00ed ur\u010dit\u00e9 spole\u010dn\u00e9 rysy (v\u011bkov\u00e9 rozp\u011bt\u00ed, datum p\u0159ihl\u00e1\u0161en\u00ed, posledn\u00ed kliknut\u00ed na p\u0159edchoz\u00ed newsletter \u2026) pro p\u0159\u00edpravu na m\u00edru \u0161it\u00fdch newsletter\u016f pr\u00e1v\u011b to takto definovan\u00e9 skupiny.   <\/p>\n<p>Profesion\u00e1ln\u00ed marketing je pr\u00e1v\u011b o p\u0159izp\u016fsoben\u00ed nab\u00eddek: d\u00e1vno jsou pry\u010d \u010dasy, kdy lid\u00e9 vychrlili hromadnou zpr\u00e1vu na velk\u00fd po\u010det adres, jen tak od pasu a bez m\u00ed\u0159en\u00ed. Naopak, Emailchef si velmi cen\u00ed va\u0161ich strategi\u00ed, zalo\u017een\u00fdch na detailn\u00ed znalosti va\u0161\u00ed u\u017eivatelsk\u00e9 b\u00e1ze. Z tohoto pohledu, je segmentace jednou z nejd\u016fle\u017eit\u011bj\u0161\u00edch taktik. <\/p>\n<p>Nejprve si vyberte seznam a klikn\u011bte na \u201eSegmenty\u201c: <\/p>\n<p><a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2020\/01\/create-segment-1.png\" data-g1-lightbox=\"1\"><img decoding=\"async\" class=\"alignnone\" style=\"box-shadow: 0 0 5px 1px rgba(0, 0, 0, 0.32);\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2020\/01\/create-segment-1.png\" alt=\"Jak vytvo\u0159it segmenty\" \/><\/a><\/p>\n<p>Klikn\u011bte na \u201eNov\u00fd\u201c a vlo\u017ete z\u00e1kladn\u00ed popis nov\u00e9ho segmentu: jm\u00e9no a popis. Pak pokra\u010dujte na n\u00e1sleduj\u00edc\u00ed str\u00e1nku. <\/p>\n<p><a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2020\/01\/create-segment-2.png\" data-g1-lightbox=\"1\"><img decoding=\"async\" class=\"alignnone\" style=\"box-shadow: 0 0 5px 1px rgba(0, 0, 0, 0.32);\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2020\/01\/create-segment-2.png\" alt=\"Jak vytvo\u0159it segmenty\" \/><\/a><\/p>\n<p><a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2020\/01\/create-segment-3.png\" data-g1-lightbox=\"1\"><img decoding=\"async\" class=\"alignnone\" style=\"box-shadow: 0 0 5px 1px rgba(0, 0, 0, 0.32);\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2020\/01\/create-segment-3.png\" alt=\"Jak vytvo\u0159it segmenty\" \/><\/a><\/p>\n<p>Zde m\u016f\u017eete specifikovat podm\u00ednky, kter\u00e9 mus\u00ed v\u0161echny emaily ze seznamu respektovat. M\u016f\u017eete vyu\u017e\u00edt n\u00e1sleduj\u00edc\u00ed v\u00fdchoz\u00ed podm\u00ednky:<\/p>\n<ul>\n<li>email<\/li>\n<li>jm\u00e9no<\/li>\n<li>p\u0159\u00edjmen\u00ed<\/li>\n<li>datum p\u0159ihl\u00e1\u0161en\u00ed<\/li>\n<li>typ p\u0159ihl\u00e1\u0161en\u00ed<\/li>\n<li>datum posledn\u00edho otev\u0159en\u00ed<\/li>\n<li>datum posledn\u00edho kliknut\u00ed<\/li>\n<li>otev\u0159en\u00ed zpr\u00e1vy<\/li>\n<li>kliknut\u00ed na zpr\u00e1vu<\/li>\n<\/ul>\n<p>s logick\u00fdmi oper\u00e1tory nebo variabiln\u00edmi v\u00fdrazy jako &#8220;je&#8221;, &#8220;nen\u00ed&#8221;, &#8220;je pr\u00e1zdn\u00fd&#8221;, &#8220;za\u010d\u00edn\u00e1 na&#8221; atd.<\/p>\n<p>M\u016f\u017eete vybrat segment, kter\u00fd bude sed\u011bt na v\u0161echny nebo \u017e\u00e1dn\u00e9 podm\u00ednky, samoz\u0159ejm\u011b m\u016f\u017eete p\u0159idat n\u011bkolik podm\u00ednek (spojen\u00fdch v\u00fdrazem &#8220;and&#8221; nebo &#8220;or&#8221;).<\/p>\n<p>V n\u00e1sleduj\u00edc\u00edm p\u0159\u00edkladu vytv\u00e1\u0159\u00edme segment ze v\u0161ech kontakt\u016f, kte\u0159\u00ed se p\u0159ihl\u00e1sili p\u0159ed 07.01.2020, a t\u011bch, kte\u0159\u00ed naposledy otev\u0159eli newsletter p\u0159ed 03.02.2020: <\/p>\n<p><a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2020\/01\/create-segment-5.png\" data-g1-lightbox=\"1\"><img decoding=\"async\" class=\"alignnone\" style=\"box-shadow: 0 0 5px 1px rgba(0, 0, 0, 0.32);\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2020\/01\/create-segment-5.png\" alt=\"Jak vytvo\u0159it segmenty\" \/><\/a><\/p>\n<p>V\u00fdsledn\u00fd segment se m\u016f\u017ee zobrazit nebo jej m\u016f\u017eete exportovat jako JSON nebo CSV soubor, nebo klonovat jako kopii uchovanou na stejn\u00e9 str\u00e1nce Segment\u016f. <\/p>\n<p><a href=\"https:\/\/emailchef.com\/wp-content\/uploads\/2020\/01\/create-segment-6.png\" data-g1-lightbox=\"1\"><img decoding=\"async\" class=\"alignnone\" style=\"box-shadow: 0 0 5px 1px rgba(0, 0, 0, 0.32);\" src=\"https:\/\/emailchef.com\/wp-content\/uploads\/2020\/01\/create-segment-6.png\" alt=\"Jak vytvo\u0159it segmenty\" \/><\/a><\/p>\n<p>Je d\u016fle\u017eit\u00e9 porozum\u011bt, \u017ee segmentov\u00e1n\u00ed je mocn\u00fd n\u00e1stroj pro vytv\u00e1\u0159en\u00ed vysoce profilovan\u00fdch kampan\u00ed, ale mus\u00ed se pou\u017e\u00edt opatrn\u011b. Pro\u010d opatrn\u011b? Vytvo\u0159en\u00ed segmentu je u\u017eite\u010dn\u00e9 jen v t\u00e9 chv\u00edli, kdy\u017e m\u00e1te na mysli, jak\u00fd druh emailu budete odes\u00edlat, a pro\u010d pr\u00e1v\u011b t\u011bm kontakt\u016fm.   <\/p>\n<p>Typick\u00fdm p\u0159\u00edkladem je remarketingov\u00e1 kampa\u0148. Zvol\u00edte v\u0161echny kontakty, kte\u0159\u00ed otev\u0159eli, ale nekliknuli na posledn\u00ed newsletter, a ode\u0161lete jim stejn\u00fd email s malou pob\u00eddkou, a p\u0159edm\u011btem, kter\u00fd to zd\u016fraz\u0148uje. <\/p>\n<p>Znovu: je neomezen\u00e9 mno\u017estv\u00ed mo\u017enost\u00ed pro segmenty a c\u00edlen\u00ed va\u0161ich nab\u00eddek: ale v\u0161echny za\u010d\u00ednaj\u00ed d\u016fkladn\u00fdm studiem va\u0161ich z\u00e1kazn\u00edk\u016f a jejich po\u017eadavk\u016f.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segmentace va\u0161eho emailov\u00e9ho seznamu je pokro\u010dil\u00e1 marketingov\u00e1 technika, kterou d\u016frazn\u011b doporu\u010dujeme. Z\u00e1kladn\u00ed my\u0161lenkou je vytvo\u0159en\u00ed pod skupin kontakt\u016f, kter\u00e9 sd\u00edlej\u00ed ur\u010dit\u00e9 spole\u010dn\u00e9 rysy (v\u011bkov\u00e9 rozp\u011bt\u00ed, datum p\u0159ihl\u00e1\u0161en\u00ed, posledn\u00ed kliknut\u00ed na p\u0159edchoz\u00ed newsletter \u2026) pro p\u0159\u00edpravu na m\u00edru \u0161it\u00fdch newsletter\u016f pr\u00e1v\u011b to takto definovan\u00e9 skupiny. Profesion\u00e1ln\u00ed marketing je pr\u00e1v\u011b o p\u0159izp\u016fsoben\u00ed nab\u00eddek: d\u00e1vno jsou pry\u010d \u010dasy, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4385,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[],"class_list":["post-4429","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jak vytvo\u0159it segmenty - Emailchef<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/cs\/centrum-znalosti\/jak-vytvorit-segmenty\/\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jak vytvo\u0159it segmenty - 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