{"id":4369,"date":"2014-09-18T12:45:40","date_gmt":"2014-09-18T12:45:40","guid":{"rendered":"http:\/\/emailchef.com\/cs\/?page_id=4369"},"modified":"2021-07-09T09:40:09","modified_gmt":"2021-07-09T09:40:09","slug":"doruceni-emailu-nejlepsi-doporuceni","status":"publish","type":"page","link":"https:\/\/emailchef.com\/cs\/doruceni-emailu-nejlepsi-doporuceni\/","title":{"rendered":"Doru\u010den\u00ed email\u016f: nejlep\u0161\u00ed doporu\u010den\u00ed"},"content":{"rendered":"

Zlep\u0161en\u00ed doru\u010den\u00ed email\u016f je extr\u00e9mn\u011b d\u016fle\u017eit\u00e9 pro ka\u017edou profesion\u00e1ln\u00ed email marketingovou kampa\u0148: m\u016f\u017eete m\u00edt ten nejp\u0159ita\u017eliv\u011bj\u0161\u00ed obsah, nejlep\u0161\u00ed nab\u00eddky a nejkr\u00e1sn\u011bj\u0161\u00ed \u0161ablonu \u2013 ale pokud v\u00e1\u0161 newsletter nedojde do c\u00edle, je to v\u0161e k ni\u010demu.<\/p>\n

Slovem \u201edoru\u010ditelnost\u201c m\u00edn\u00edme kapacitu emailu dostat se do ur\u010den\u00fdch emailov\u00fdch schr\u00e1nek. Zpr\u00e1va jedna na jednoho nem\u00e1 obvykle s doru\u010den\u00edm probl\u00e9m, ale v\u011bci se m\u011bn\u00ed, kdy\u017e dojde na hromadn\u00e9 a transak\u010dn\u00ed emaily jako nap\u0159. newslettery.<\/p>\n

Je mnoho d\u016fvod\u016f, pro\u010d nem\u016f\u017ee b\u00fdt hromadn\u00fd email spr\u00e1vn\u011b doru\u010den\u00fd; je v\u0161ak tak\u00e9 mnoho dobr\u00fdch rad pro zlep\u0161en\u00ed m\u00edry doru\u010den\u00ed.<\/p>\n

Zkusme si je analyzovat jednu po druh\u00e9:<\/p>\n

1. P\u0159edm\u011bt zpr\u00e1vy.<\/strong>
\nUdr\u017ete sv\u016fj p\u0159edm\u011bt kr\u00e1tk\u00fd a p\u0159esn\u00fd, ne v\u00edce ne\u017e 50 znak\u016f; naprosto se vyhn\u011bte spamov\u00fdm slov\u016fm \u201ezdarma\u201c, \u201egr\u00e1tis\u201c, \u201ekredit\u201c, \u201eahoj\u201c, \u201e\u00fa\u017easn\u00fd\u201c, \u201epen\u00edze\u201c, \u201enejlep\u0161\u00ed\u201c atd. To na 100% zlep\u0161\u00ed doru\u010ditelnost.<\/p>\n

2. Emailov\u00fd obsah.<\/strong>
\nPi\u0161te p\u0159ita\u017eliv\u00fd, dob\u0159e strukturovan\u00fd obsah, sna\u017ete se vyhnout chyb\u00e1m a p\u0159eklep\u016fm (\u010dasto se vyskytuj\u00edc\u00edch ve spamu). P\u0159esv\u011bd\u010dte se tak\u00e9, \u017ee v\u00e1\u0161 HTML k\u00f3d je p\u0159esn\u00fd a \u010dist\u00fd.<\/p>\n

3. Obr\u00e1zky.<\/strong>
\nJe t\u011b\u017e\u0161\u00ed doru\u010dit emaily, kter\u00e9 obsahuj\u00ed v\u011bt\u0161\u00ed obr\u00e1zky; nep\u0159eh\u00e1n\u011bjte to s grafikou a udr\u017ete velikost sv\u00e9ho newsletteru pod 40Kb.<\/p>\n

4. Odkaz pro odhl\u00e1\u0161en\u00ed.<\/strong>
\nJe z\u00e1sadn\u00ed nab\u00eddnout odkaz pro odhl\u00e1\u0161en\u00ed z va\u0161eho seznamu kontakt\u016f. Takto zabr\u00e1n\u00edte tomu, aby d\u00e1vali u\u017eivatel\u00e9 va\u0161e emaily do spamov\u00e9ho ko\u0161e, proto\u017ee u\u017e od v\u00e1s necht\u011bj\u00ed \u017e\u00e1dn\u00e9 zpr\u00e1vy. Emailchef<\/strong> si s t\u00edmto hrav\u011b porad\u00ed a nab\u00edz\u00ed v\u00e1m snadn\u00fd zp\u016fsob jak p\u0159idat link na odhl\u00e1\u0161en\u00ed do z\u00e1pat\u00ed zpr\u00e1vy a dok\u00e1\u017ee p\u0159esn\u011b sledovat a reagovat na ka\u017ed\u00e9 odhl\u00e1\u0161en\u00ed.<\/p>\n

5. Seznam kontakt\u016f.<\/strong>
\nPokud pos\u00edl\u00e1te emaily na seznamy n\u00edzk\u00e9 kvality, va\u0161e doru\u010ditelnost bude ur\u010dit\u011b dot\u010dena. Proto je t\u0159eba vyhnout se p\u016fj\u010den\u00fdm a koupen\u00fdm emailov\u00fdm datab\u00e1z\u00edm a neust\u00e1le v\u00e1\u0161 seznam pro\u010di\u0161\u0165ovat \u2013 vymazat p\u0159eklepy, zdvojen\u00e9 nebo neexistuj\u00edc\u00ed z\u00e1znamy.<\/p>\n

6. Reputace IP adresy.<\/strong>
\nPouze d\u016fv\u011bryhodn\u00fd odchoz\u00ed mail server s dobrou reputac\u00ed IP adres zaru\u010d\u00ed nejlep\u0161\u00ed doru\u010ditelnost pro v\u0161echny hromadn\u00e9 emaily. Pokud se pokus\u00edte odeslat zpr\u00e1vu hodn\u011b p\u0159\u00edjemc\u016fm s norm\u00e1ln\u00edm serverem, jako s t\u011bmi od b\u011b\u017en\u00fdch webmail\u016f (Gmail, Hotmail, atd.), pak bude va\u0161e doru\u010ditelnost extr\u00e9mn\u011b n\u00edzk\u00e1: jednodu\u0161e \u0159e\u010deno, takov\u00e9 servery nejsou d\u011blan\u00e9 pro email marketing. Proto Emailchef<\/strong> nab\u00edz\u00ed bezpe\u010dn\u00fd odchoz\u00ed server, kter\u00fd zaru\u010duje perfektn\u00ed a rychl\u00e9 doru\u010den\u00ed neomezen\u00e9mu mno\u017estv\u00ed p\u0159\u00edjemc\u016f, a pro neomezen\u00e9 mno\u017estv\u00ed email\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zlep\u0161en\u00ed doru\u010den\u00ed email\u016f je extr\u00e9mn\u011b d\u016fle\u017eit\u00e9 pro ka\u017edou profesion\u00e1ln\u00ed email marketingovou kampa\u0148: m\u016f\u017eete m\u00edt ten nejp\u0159ita\u017eliv\u011bj\u0161\u00ed obsah, nejlep\u0161\u00ed nab\u00eddky a nejkr\u00e1sn\u011bj\u0161\u00ed \u0161ablonu \u2013 ale pokud v\u00e1\u0161 newsletter nedojde do c\u00edle, je to v\u0161e k ni\u010demu. Slovem \u201edoru\u010ditelnost\u201c m\u00edn\u00edme kapacitu emailu dostat se do ur\u010den\u00fdch emailov\u00fdch schr\u00e1nek. Zpr\u00e1va jedna na jednoho nem\u00e1 obvykle s doru\u010den\u00edm probl\u00e9m, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":67,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[21],"class_list":["post-4369","page","type-page","status-publish","hentry","g1_relation_tag-email-delivery"],"acf":[],"yoast_head":"\nDoru\u010den\u00ed email\u016f: nejlep\u0161\u00ed doporu\u010den\u00ed - Emailchef<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/cs\/doruceni-emailu-nejlepsi-doporuceni\/\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Doru\u010den\u00ed email\u016f: nejlep\u0161\u00ed doporu\u010den\u00ed - Emailchef","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emailchef.com\/cs\/doruceni-emailu-nejlepsi-doporuceni\/","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emailchef.com\/cs\/doruceni-emailu-nejlepsi-doporuceni\/","url":"https:\/\/emailchef.com\/cs\/doruceni-emailu-nejlepsi-doporuceni\/","name":"Doru\u010den\u00ed email\u016f: nejlep\u0161\u00ed doporu\u010den\u00ed - Emailchef","isPartOf":{"@id":"https:\/\/emailchef.com\/cs\/#website"},"datePublished":"2014-09-18T12:45:40+00:00","dateModified":"2021-07-09T09:40:09+00:00","breadcrumb":{"@id":"https:\/\/emailchef.com\/cs\/doruceni-emailu-nejlepsi-doporuceni\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emailchef.com\/cs\/doruceni-emailu-nejlepsi-doporuceni\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/emailchef.com\/cs\/doruceni-emailu-nejlepsi-doporuceni\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emailchef.com\/cs\/emailchef-sluzby-email-marketingu\/"},{"@type":"ListItem","position":2,"name":"Doru\u010den\u00ed email\u016f: nejlep\u0161\u00ed doporu\u010den\u00ed"}]},{"@type":"WebSite","@id":"https:\/\/emailchef.com\/cs\/#website","url":"https:\/\/emailchef.com\/cs\/","name":"Emailchef","description":"Chutn\u00e9 recepty pro email marketing","publisher":{"@id":"https:\/\/emailchef.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emailchef.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/emailchef.com\/cs\/#organization","name":"Delivery Tech Corp.","url":"https:\/\/emailchef.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","width":237,"height":80,"caption":"Delivery Tech Corp."},"image":{"@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4369"}],"collection":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/comments?post=4369"}],"version-history":[{"count":3,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4369\/revisions"}],"predecessor-version":[{"id":45206,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4369\/revisions\/45206"}],"wp:attachment":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/media?parent=4369"}],"wp:term":[{"taxonomy":"g1_relation_tag","embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/g1_relation_tag?post=4369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}