{"id":4359,"date":"2014-09-18T12:25:37","date_gmt":"2014-09-18T12:25:37","guid":{"rendered":"http:\/\/emailchef.com\/cs\/?page_id=4359"},"modified":"2021-07-09T09:33:00","modified_gmt":"2021-07-09T09:33:00","slug":"nase-sluzba-sledovani-emailu","status":"publish","type":"page","link":"https:\/\/emailchef.com\/cs\/nase-sluzba-sledovani-emailu\/","title":{"rendered":"Na\u0161e slu\u017eba sledov\u00e1n\u00ed email\u016f"},"content":{"rendered":"<p>Slu\u017eba sledov\u00e1n\u00ed email\u016f je podstatn\u00e1, kdy\u017e dojde na spr\u00e1vu a vylep\u0161en\u00ed jak\u00e9koli emailov\u00e9 strategie. Ve skute\u010dnosti jsou to jen detailn\u00ed anal\u00fdzy va\u0161ich kampan\u00ed, kter\u00e9 mohou v\u00e9st k dobr\u00fdm v\u00fdsledk\u016fm; znamen\u00e1 to, \u017ee pot\u0159ebujete spolehliv\u00fd reportovac\u00ed syst\u00e9m emailov\u00fdch kampan\u00ed, kter\u00fd extrahuje v\u0161echna relevantn\u00ed data v re\u00e1ln\u00e9m \u010dase.<\/p>\n<p>Data, v dne\u0161n\u00ed dob\u011b, jsou z\u00e1sadn\u00ed pro pozvednut\u00ed va\u0161e email marketingu o dal\u0161\u00ed \u00farove\u0148. Nevyb\u00edrav\u00e9 hromadn\u00e9 zas\u00edl\u00e1n\u00ed je (anebo by m\u011blo b\u00fdt) v\u011bc\u00ed minulosti, zat\u00edmco neust\u00e1l\u00e9 zlep\u0161ov\u00e1n\u00ed, c\u00edlen\u00ed a p\u0159ed\u011bl\u00e1v\u00e1n\u00ed email\u016f, je to jedinou cestou k dosa\u017een\u00ed podstatn\u00fdch v\u00fdsledk\u016f ve sv\u011bte pln\u00fdch emailov\u00fdch schr\u00e1nek.<\/p>\n<p>Proto je emailov\u00e1 anal\u00fdza tak d\u016fle\u017eit\u00e1. S Emailchef a jeho n\u00e1strojem pro sledov\u00e1n\u00ed email\u016f m\u016f\u017eete:<\/p>\n<ul>\n<li>Poznat, jestli byl email spr\u00e1vn\u011b doru\u010den\u00fd nebo byl odm\u00edtnut\u00fd antispamovou ochranou. Pokud se tak stane, m\u011bli byste zkontrolovat, zda opravdu n\u00e1sledujete ta nejlep\u0161\u00ed doporu\u010den\u00ed ohledn\u011b doru\u010dov\u00e1n\u00ed email\u016f.<\/li>\n<li>Sledovat p\u0159esn\u00fd po\u010det lid\u00ed, kte\u0159\u00ed se po ka\u017ed\u00e9 kampani odhl\u00e1sili. Pokud se z odeb\u00edr\u00e1n\u00ed newsletteru odhl\u00e1s\u00ed p\u0159\u00edli\u0161 velk\u00e9 mno\u017estv\u00ed lid\u00ed, m\u011bli byste zrevidovat svoji obsahovou strategii a dobu odesl\u00e1n\u00ed.<\/li>\n<li>Zn\u00e1t m\u00edru otev\u0159en\u00ed va\u0161ich email\u016f a moment, kdy p\u0159esn\u011b byl ka\u017ed\u00fd email otev\u0159en\u00fd. Je to hodnotn\u00e1 informace pro porozum\u011bn\u00ed efektivnosti va\u0161eho p\u0159edm\u011btu.<\/li>\n<li>Zkontrolovat ka\u017ed\u00e9 tvrd\u00e9 nedoru\u010den\u00ed \u2013 to znamen\u00e1, kolik email\u016f bylo odesl\u00e1no ne neexistuj\u00edc\u00ed adresy \u2013 a pak j\u00edt, a pro\u010distit seznam kontakt\u016f. Emailchef m\u00e1 i n\u00e1stroj, s kter\u00fdm to m\u016f\u017eete ud\u011blat automaticky.<\/li>\n<li>Z\u00edskat m\u00edru klik\u016f na va\u0161e emaily. Z\u00e1kladn\u00ed statistika pro rozhodnut\u00ed, zda va\u0161e ak\u010dn\u00ed \u010d\u00e1st byla dob\u0159e um\u00edst\u011bn\u00e1 a dostate\u010dn\u011b poutav\u00e1.<\/li>\n<li>Odhalit po\u010det spamov\u00fdch st\u00ed\u017enost\u00ed \u2013 tedy, kolik p\u0159\u00edjemc\u016f vlo\u017eilo va\u0161e emaily do spamu. Samoz\u0159ejm\u011b, \u017ee toto \u010d\u00edslo by se m\u011blo bl\u00ed\u017eit nule: st\u00ed\u017enosti na spam mohou v\u00e1\u017en\u011b po\u0161kodit va\u0161i doru\u010ditelnost. Dobrou cestou, jak se tomu vyhnout je v\u017edy nab\u00eddnout odkaz pro odhl\u00e1\u0161en\u00ed.<\/li>\n<\/ul>\n<p>Shrnut\u00ed: sledov\u00e1n\u00ed emailov\u00fdch kampan\u00ed nebylo nikdy tak jednoduch\u00e9. P\u0159ihlaste se k ovl\u00e1dac\u00edmu panelu Emailchef a <a href=\"http:\/\/emailchef.com\/user-signup\"><strong>vyzkou\u0161ejte to zdarma<\/strong><\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slu\u017eba sledov\u00e1n\u00ed email\u016f je podstatn\u00e1, kdy\u017e dojde na spr\u00e1vu a vylep\u0161en\u00ed jak\u00e9koli emailov\u00e9 strategie. Ve skute\u010dnosti jsou to jen detailn\u00ed anal\u00fdzy va\u0161ich kampan\u00ed, kter\u00e9 mohou v\u00e9st k dobr\u00fdm v\u00fdsledk\u016fm; znamen\u00e1 to, \u017ee pot\u0159ebujete spolehliv\u00fd reportovac\u00ed syst\u00e9m emailov\u00fdch kampan\u00ed, kter\u00fd extrahuje v\u0161echna relevantn\u00ed data v re\u00e1ln\u00e9m \u010dase. Data, v dne\u0161n\u00ed dob\u011b, jsou z\u00e1sadn\u00ed pro pozvednut\u00ed va\u0161e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":204,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[20],"class_list":["post-4359","page","type-page","status-publish","hentry","g1_relation_tag-email-tracking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Na\u0161e slu\u017eba sledov\u00e1n\u00ed email\u016f - Emailchef<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/cs\/nase-sluzba-sledovani-emailu\/\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Na\u0161e slu\u017eba sledov\u00e1n\u00ed email\u016f - Emailchef","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emailchef.com\/cs\/nase-sluzba-sledovani-emailu\/","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emailchef.com\/cs\/nase-sluzba-sledovani-emailu\/","url":"https:\/\/emailchef.com\/cs\/nase-sluzba-sledovani-emailu\/","name":"Na\u0161e slu\u017eba sledov\u00e1n\u00ed email\u016f - Emailchef","isPartOf":{"@id":"https:\/\/emailchef.com\/cs\/#website"},"datePublished":"2014-09-18T12:25:37+00:00","dateModified":"2021-07-09T09:33:00+00:00","breadcrumb":{"@id":"https:\/\/emailchef.com\/cs\/nase-sluzba-sledovani-emailu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emailchef.com\/cs\/nase-sluzba-sledovani-emailu\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/emailchef.com\/cs\/nase-sluzba-sledovani-emailu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emailchef.com\/cs\/emailchef-sluzby-email-marketingu\/"},{"@type":"ListItem","position":2,"name":"Na\u0161e slu\u017eba sledov\u00e1n\u00ed email\u016f"}]},{"@type":"WebSite","@id":"https:\/\/emailchef.com\/cs\/#website","url":"https:\/\/emailchef.com\/cs\/","name":"Emailchef","description":"Chutn\u00e9 recepty pro email marketing","publisher":{"@id":"https:\/\/emailchef.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emailchef.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/emailchef.com\/cs\/#organization","name":"Delivery Tech Corp.","url":"https:\/\/emailchef.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","width":237,"height":80,"caption":"Delivery Tech Corp."},"image":{"@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4359"}],"collection":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/comments?post=4359"}],"version-history":[{"count":3,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4359\/revisions"}],"predecessor-version":[{"id":45198,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4359\/revisions\/45198"}],"wp:attachment":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/media?parent=4359"}],"wp:term":[{"taxonomy":"g1_relation_tag","embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/g1_relation_tag?post=4359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}