{"id":4355,"date":"2014-09-18T12:27:47","date_gmt":"2014-09-18T12:27:47","guid":{"rendered":"http:\/\/emailchef.com\/cs\/?page_id=4355"},"modified":"2021-07-09T09:31:29","modified_gmt":"2021-07-09T09:31:29","slug":"bezplatny-sledovani-emailu","status":"publish","type":"page","link":"https:\/\/emailchef.com\/cs\/bezplatny-sledovani-emailu\/","title":{"rendered":"Bezplatn\u00fd sledov\u00e1n\u00ed email\u016f"},"content":{"rendered":"<p><strong>Emailchef nab\u00edz\u00ed<\/strong> pro sv\u00e9 u\u017eivatele bezplatn\u00fd emailov\u00fd sledovac\u00ed syst\u00e9m pro v\u0161echny u\u017eivatele. Pokud chcete z\u00edskat re\u00e1ln\u00e1 a p\u0159esn\u00e1 data o sv\u00fdch emailov\u00fdch kampan\u00edch, v\u0161e co k tomu pot\u0159ebujete je zaregistrovat se a za\u010d\u00edt pou\u017e\u00edvat na\u0161i platformu \u00fapln\u011b zdarma.<\/p>\n<p>Pro ka\u017ed\u00fd HTML newsletter, Emailchef bude sledovat v\u0161echny interakce, kter\u00e9 p\u0159\u00edjemci ud\u011blaj\u00ed: jak z pohledu statistiky (procento n\u011bjak\u00e9 ud\u00e1losti v porovn\u00e1n\u00ed s celkov\u00fdm po\u010dte odeslan\u00fdch email\u016f; uk\u00e1z\u00e1no i s grafy) a adresu po adrese (kdo a kdy \u010detl a kliknul nebo ud\u011blal n\u011bjakou jinou akci s va\u0161\u00edm emailem).<\/p>\n<p>Email marketing je v\u017edy o pokusu a omylu, a o neust\u00e1l\u00e9m zlep\u0161ov\u00e1n\u00ed: proto p\u0159esn\u00e9 anal\u00fdzy v\u0161ech relevantn\u00edch metrik jsou z\u00e1sadn\u00ed pro porozum\u011bn\u00ed \u00fasp\u011b\u0161nosti kampan\u011b, a pro ohodnocen\u00ed nov\u00fdch \u00faprav (jako nap\u0159. nov\u00fd p\u0159edm\u011bt, nov\u00e1 \u0161ablona, atd.).<\/p>\n<p>Obzvl\u00e1\u0161t\u011b d\u00edky na\u0161emu sledovac\u00edmu n\u00e1stroji budete zn\u00e1t v\u0161e o:<\/p>\n<p><strong>Otev\u0159en\u00edch.<\/strong><br \/>\nM\u00edra otev\u0159en\u00ed je z\u00e1sadn\u00ed metrikou pro pochopen\u00ed \u00fa\u010dinnosti va\u0161eho p\u0159edm\u011btu, ale tak\u00e9 o \u010dase a dnu mailingu. Pokud maj\u00ed otev\u0159en\u00ed klesaj\u00edc\u00ed k\u0159ivku, m\u016f\u017eete zkusit p\u0159ed\u011blat sv\u016fj p\u0159edm\u011bt nebo si zvolit jinou dobu pro odesl\u00e1n\u00ed.<\/p>\n<p><strong>Kliknut\u00ed.<\/strong><br \/>\nSledov\u00e1n\u00ed, kolik klik\u016f m\u011bli va\u0161e odkazy, je pot\u0159ebn\u00e9 kdy\u017e dojde na hodnocen\u00ed efektivnosti va\u0161eho pole ak\u010dn\u00ed pob\u00eddky. Nap\u0159. pokud je m\u00edra prokliku ni\u017e\u0161\u00ed ne\u017e o\u010dek\u00e1v\u00e1no a proto m\u00edra konverze nen\u00ed dobr\u00e1, m\u016f\u017eete zkusit p\u0159em\u00edstit ak\u010dn\u00ed pole do lep\u0161\u00ed pozice.<\/p>\n<p><strong>Odhl\u00e1\u0161en\u00ed.<\/strong><br \/>\nEvidentn\u011b, \u010d\u00edm v\u00edce lid\u00ed se odhl\u00e1s\u00ed z va\u0161eho emailov\u00e9ho seznamu, t\u00edm v\u00edce mus\u00edte znovu promyslet va\u0161i strategii emailov\u00e9 kampan\u011b. Rychl\u00fd n\u00e1r\u016fst odhl\u00e1\u0161en\u00ed je jasn\u00fdm sign\u00e1lem toho, \u017ee va\u0161i z\u00e1kazn\u00edci ztr\u00e1c\u00ed z\u00e1jem o va\u0161i komunikaci: a pak se mus\u00edte pt\u00e1t sami sebe n\u011bkolik ot\u00e1zek.<br \/>\nUd\u011blali jste n\u011bjakou konkr\u00e9tn\u00ed zm\u011bnu v obsahu nebo vzhledu emailu? Lidem se to asi nel\u00edb\u00ed. Zm\u011bnili jste n\u011bjak z\u00e1sadn\u011b po\u010det odeslan\u00fdch newsletter\u016f? Moc lid\u00ed si nelibuje v z\u00e1plav\u00e1ch email\u016f. Atd. \u2026<\/p>\n<p><strong>Nedoru\u010den\u00ed.<\/strong><br \/>\nPokud je velk\u00e9 mno\u017estv\u00ed va\u0161ich email\u016f nedoru\u010den\u00fdch (pokud bylo hodn\u011b va\u0161ich email\u016f odesl\u00e1no na neexistuj\u00edc\u00ed adresy), pak se obecn\u00e1 doru\u010ditelnost pravd\u011bpodobn\u011b sn\u00ed\u017e\u00ed. Je proto d\u016fle\u017eit\u00e9 dr\u017eet v\u00e1\u0161 seznam \u010dist\u00fd, vymaz\u00e1vat v\u0161echny \u0161patn\u00e9 emailov\u00e9 adresy. Emailchef nab\u00edz\u00ed n\u00e1stroj, s kter\u00fdm to zvl\u00e1dnete automaticky za p\u00e1r vte\u0159in.<\/p>\n<p><strong>St\u00ed\u017enosti na spam.<\/strong><br \/>\nP\u0159\u00edjemci, kte\u0159\u00ed hod\u00ed va\u0161i zpr\u00e1vu do spamov\u00e9ho ko\u0161e (tak\u017ee je pova\u017euj\u00ed ofici\u00e1ln\u011b za spam) mohou zp\u016fsobit probl\u00e9my, \u010dasem, m\u016f\u017ee to v\u00e9st ISP poskytovatele k tomu, \u017ee v\u00e1s ozna\u010d\u00ed za jasn\u00e9ho spamera. Samoz\u0159ejm\u011b pokud odes\u00edl\u00e1te jen na dvakr\u00e1t potvrzen\u00e9 seznamy, tak se s t\u00edmto probl\u00e9mem nesetk\u00e1te.<br \/>\nD\u016fle\u017eitou radou je v\u017edy um\u00edstit odkaz pro odhl\u00e1\u0161en\u00ed do z\u00e1pat\u00ed newsletteru, a ud\u011blat cel\u00fd proces odhl\u00e1\u0161en\u00ed tak jasn\u00fd, jak je to jen mo\u017en\u00e9. S programem Emailchef je to mo\u017en\u00e9 b\u011bhem vte\u0159in a pom\u016f\u017ee to lidem, kte\u0159\u00ed se ji\u017e jednodu\u0161e nezaj\u00edmaj\u00ed o va\u0161e emaily a r\u00e1di by se norm\u00e1ln\u011b odhl\u00e1sili.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emailchef nab\u00edz\u00ed pro sv\u00e9 u\u017eivatele bezplatn\u00fd emailov\u00fd sledovac\u00ed syst\u00e9m pro v\u0161echny u\u017eivatele. Pokud chcete z\u00edskat re\u00e1ln\u00e1 a p\u0159esn\u00e1 data o sv\u00fdch emailov\u00fdch kampan\u00edch, v\u0161e co k tomu pot\u0159ebujete je zaregistrovat se a za\u010d\u00edt pou\u017e\u00edvat na\u0161i platformu \u00fapln\u011b zdarma. Pro ka\u017ed\u00fd HTML newsletter, Emailchef bude sledovat v\u0161echny interakce, kter\u00e9 p\u0159\u00edjemci ud\u011blaj\u00ed: jak z pohledu statistiky (procento [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":132,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[20],"class_list":["post-4355","page","type-page","status-publish","hentry","g1_relation_tag-email-tracking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bezplatn\u00fd sledov\u00e1n\u00ed email\u016f - Emailchef<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/cs\/bezplatny-sledovani-emailu\/\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bezplatn\u00fd sledov\u00e1n\u00ed email\u016f - Emailchef","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emailchef.com\/cs\/bezplatny-sledovani-emailu\/","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emailchef.com\/cs\/bezplatny-sledovani-emailu\/","url":"https:\/\/emailchef.com\/cs\/bezplatny-sledovani-emailu\/","name":"Bezplatn\u00fd sledov\u00e1n\u00ed email\u016f - Emailchef","isPartOf":{"@id":"https:\/\/emailchef.com\/cs\/#website"},"datePublished":"2014-09-18T12:27:47+00:00","dateModified":"2021-07-09T09:31:29+00:00","breadcrumb":{"@id":"https:\/\/emailchef.com\/cs\/bezplatny-sledovani-emailu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emailchef.com\/cs\/bezplatny-sledovani-emailu\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/emailchef.com\/cs\/bezplatny-sledovani-emailu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emailchef.com\/cs\/emailchef-sluzby-email-marketingu\/"},{"@type":"ListItem","position":2,"name":"Bezplatn\u00fd sledov\u00e1n\u00ed email\u016f"}]},{"@type":"WebSite","@id":"https:\/\/emailchef.com\/cs\/#website","url":"https:\/\/emailchef.com\/cs\/","name":"Emailchef","description":"Chutn\u00e9 recepty pro email marketing","publisher":{"@id":"https:\/\/emailchef.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emailchef.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/emailchef.com\/cs\/#organization","name":"Delivery Tech Corp.","url":"https:\/\/emailchef.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","width":237,"height":80,"caption":"Delivery Tech Corp."},"image":{"@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4355"}],"collection":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/comments?post=4355"}],"version-history":[{"count":4,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4355\/revisions"}],"predecessor-version":[{"id":45194,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4355\/revisions\/45194"}],"wp:attachment":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/media?parent=4355"}],"wp:term":[{"taxonomy":"g1_relation_tag","embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/g1_relation_tag?post=4355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}