{"id":4353,"date":"2014-09-18T12:38:20","date_gmt":"2014-09-18T12:38:20","guid":{"rendered":"http:\/\/emailchef.com\/cs\/?page_id=4353"},"modified":"2021-07-09T09:32:05","modified_gmt":"2021-07-09T09:32:05","slug":"jak-sledovat-otevreni-emailu","status":"publish","type":"page","link":"https:\/\/emailchef.com\/cs\/jak-sledovat-otevreni-emailu\/","title":{"rendered":"Jak sledovat otev\u0159en\u00ed email\u016f"},"content":{"rendered":"<p>Je mo\u017en\u00e9 sledovat otev\u0159en\u00ed email\u016f? Je\u0161t\u011b v\u00edce, je mo\u017en\u00e9 v\u011bd\u011bt, pokud a kdy u\u017eivatel otev\u0159el va\u0161i emailovou zpr\u00e1vu?<\/p>\n<p>Ano je \u2013 a je to i pom\u011brn\u011b jednoduch\u00e9, pokud si zvol\u00edte <strong>Emailchef<\/strong> jako va\u0161i platformu pro doru\u010den\u00ed.<\/p>\n<p>Emailchef nab\u00edz\u00ed efektivn\u00ed a d\u016fv\u011bryhodn\u00fd sledovac\u00ed n\u00e1stroj, s kter\u00fdm z\u00edskat p\u0159esn\u00e1 \u010d\u00edsla otev\u0159en\u00ed email\u016f bude ot\u00e1zka chvilky. V\u0161e co mus\u00edte ud\u011blat je registrovat se do na\u0161\u00ed slu\u017eby, importovat sv\u016fj seznam kontakt\u016f a za\u010d\u00edt pos\u00edlat newslettery.<\/p>\n<p>Po ka\u017ed\u00e9m mailingu, bude Emailchef sledovat automaticky v\u0161echna relevantn\u00ed data, a to i data otev\u0159en\u00ed email\u016f: u\u017eivatel po u\u017eivateli (kdo p\u0159esn\u011b a kdy \u010detl va\u0161i zpr\u00e1vu), a z toho procento z celkov\u00e9ho po\u010dtu poslan\u00fdch email\u016f (tj. m\u00edra otev\u0159en\u00ed).<\/p>\n<p>Nyn\u00ed si \u0159ekn\u011bme, pro\u010d je tak d\u016fle\u017eit\u00e9 dr\u017eet va\u0161e emaily a jejich m\u00edru otev\u0159en\u00ed pod kontrolou?<\/p>\n<p>Proto\u017ee je to velice \u00fa\u010dinn\u00fd zp\u016fsob (i kdy\u017e ne jedin\u00fd), jak zjistit jestli si vedete dob\u0159e jako marke\u0165\u00e1k nebo ne. Zlat\u00e9 pravidlo \u0159\u00edk\u00e1, \u017ee m\u00edra otev\u0159en\u00ed pod 20-25% je sign\u00e1lem o tom, \u017ee se n\u011bco s va\u0161\u00edm newsletterem d\u011bje. Pokud se to stane, m\u011bli byste zva\u017eovat jednu z 3 mo\u017en\u00fdch zm\u011bn:<\/p>\n<ul>\n<li><strong>P\u0159edm\u011bt zpr\u00e1vy<\/strong>. Zlep\u0161en\u00ed a zatraktivn\u011bn\u00ed va\u0161eho p\u0159edm\u011btu je ur\u010dit\u011b nejlep\u0161\u00ed cestou jak zv\u00fd\u0161it m\u00edru otev\u0159en\u00ed. N\u011bjak\u00e9 tipy: udr\u017ete d\u00e9lku pod 50 znak\u016f; sna\u017ete se vystihnout obsah va\u0161eho emailu ne\u017e ho jen popisovat; pokud pos\u00edl\u00e1te hodn\u011b c\u00edlen\u00e9 zpr\u00e1vy, upravujte podle toho i p\u0159edm\u011bt; \u00fapln\u011b se vyvarujte velk\u00fdch p\u00edsmen a opakuj\u00edc\u00edm se vyk\u0159i\u010dn\u00edk\u016fm apod.<\/li>\n<li><strong>Odes\u00edlatel<\/strong>. Je velmi d\u016fle\u017eit\u00e9 vlo\u017eit aktu\u00e1ln\u00edho a platn\u00e9ho odes\u00edlatele a ne jen va\u0161i emailovou adresu. M\u016f\u017ee to b\u00fdt jen \u201einfo\u201c nebo (a to je lep\u0161\u00ed) jm\u00e9no a p\u0159\u00edjmen\u00ed marketingov\u00e9ho mana\u017eera; jen to pros\u00edm nepos\u00edlejte z adresy newsletter@va\u0161efirma.com.<\/li>\n<li><strong>Na\u010dasov\u00e1n\u00ed<\/strong>. Tak\u00e9 zva\u017ete zm\u011bnu momentu, kdy email odes\u00edl\u00e1te. Experimentov\u00e1n\u00ed s r\u016fzn\u00fdmi \u010dasov\u00fdmi okny m\u016f\u017ee b\u00fdt dobr\u00e1 my\u0161lenka pro zlep\u0161en\u00ed va\u0161\u00ed m\u00edry otev\u0159en\u00ed: pokud odes\u00edl\u00e1te obvykle r\u00e1no a nefunguje to, zkuste odpoledne; a zm\u011b\u0148te tak\u00e9 den v t\u00fddnu. I v tomto p\u0159\u00edpad\u011b, jako i v jin\u00fdch, vytv\u00e1\u0159en\u00ed rychl\u00fdch A\/B test\u016f je nejlep\u0161\u00ed pro pochopen\u00ed toho, co je nejlep\u0161\u00ed.<\/li>\n<\/ul>\n<p>Tak\u00e9 nezapome\u0148te udr\u017eovat sv\u016fj seznam \u010dist\u00fd pro redukci spamov\u00fdch st\u00ed\u017enost\u00ed a nedoru\u010den\u00fdch email\u016f.<\/p>\n<p>Nakonec, vzpome\u0148te si, \u017ee sledov\u00e1n\u00ed otev\u0159en\u00ed email\u016f by nem\u011bl b\u00fdt nikdy jedin\u00fd zp\u016fsob pro monitorov\u00e1n\u00ed efektivitu va\u0161\u00ed kampan\u011b. Jsou i jin\u00e9 z\u00e1sadn\u00ed metriky, jako m\u00edra proklik\u016f (CTR) nebo m\u00edra konverze \u2013 je ale pravda, \u017ee bez dobr\u00e9 m\u00edry otev\u0159en\u00ed, i s nejlep\u0161\u00edm obsahem a nejv\u00e1biv\u011bj\u0161\u00ed nab\u00eddkou, je to v\u0161e \u00fapln\u011b nanic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je mo\u017en\u00e9 sledovat otev\u0159en\u00ed email\u016f? Je\u0161t\u011b v\u00edce, je mo\u017en\u00e9 v\u011bd\u011bt, pokud a kdy u\u017eivatel otev\u0159el va\u0161i emailovou zpr\u00e1vu? Ano je \u2013 a je to i pom\u011brn\u011b jednoduch\u00e9, pokud si zvol\u00edte Emailchef jako va\u0161i platformu pro doru\u010den\u00ed. Emailchef nab\u00edz\u00ed efektivn\u00ed a d\u016fv\u011bryhodn\u00fd sledovac\u00ed n\u00e1stroj, s kter\u00fdm z\u00edskat p\u0159esn\u00e1 \u010d\u00edsla otev\u0159en\u00ed email\u016f bude ot\u00e1zka chvilky. V\u0161e co [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":163,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[20],"class_list":["post-4353","page","type-page","status-publish","hentry","g1_relation_tag-email-tracking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jak sledovat otev\u0159en\u00ed email\u016f - Emailchef<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/cs\/jak-sledovat-otevreni-emailu\/\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jak sledovat otev\u0159en\u00ed email\u016f - Emailchef","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emailchef.com\/cs\/jak-sledovat-otevreni-emailu\/","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emailchef.com\/cs\/jak-sledovat-otevreni-emailu\/","url":"https:\/\/emailchef.com\/cs\/jak-sledovat-otevreni-emailu\/","name":"Jak sledovat otev\u0159en\u00ed email\u016f - Emailchef","isPartOf":{"@id":"https:\/\/emailchef.com\/cs\/#website"},"datePublished":"2014-09-18T12:38:20+00:00","dateModified":"2021-07-09T09:32:05+00:00","breadcrumb":{"@id":"https:\/\/emailchef.com\/cs\/jak-sledovat-otevreni-emailu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emailchef.com\/cs\/jak-sledovat-otevreni-emailu\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/emailchef.com\/cs\/jak-sledovat-otevreni-emailu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emailchef.com\/cs\/emailchef-sluzby-email-marketingu\/"},{"@type":"ListItem","position":2,"name":"Jak sledovat otev\u0159en\u00ed email\u016f"}]},{"@type":"WebSite","@id":"https:\/\/emailchef.com\/cs\/#website","url":"https:\/\/emailchef.com\/cs\/","name":"Emailchef","description":"Chutn\u00e9 recepty pro email marketing","publisher":{"@id":"https:\/\/emailchef.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emailchef.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/emailchef.com\/cs\/#organization","name":"Delivery Tech Corp.","url":"https:\/\/emailchef.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","width":237,"height":80,"caption":"Delivery Tech Corp."},"image":{"@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4353"}],"collection":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/comments?post=4353"}],"version-history":[{"count":3,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4353\/revisions"}],"predecessor-version":[{"id":45196,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4353\/revisions\/45196"}],"wp:attachment":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/media?parent=4353"}],"wp:term":[{"taxonomy":"g1_relation_tag","embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/g1_relation_tag?post=4353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}