{"id":4332,"date":"2014-09-18T09:51:28","date_gmt":"2014-09-18T09:51:28","guid":{"rendered":"http:\/\/emailchef.com\/cs\/?page_id=4332"},"modified":"2021-07-09T09:27:53","modified_gmt":"2021-07-09T09:27:53","slug":"jak-budovat-emailovy-seznam","status":"publish","type":"page","link":"https:\/\/emailchef.com\/cs\/jak-budovat-emailovy-seznam\/","title":{"rendered":"Jak budovat emailov\u00fd seznam"},"content":{"rendered":"

Budov\u00e1n\u00ed dobr\u00e9ho emailov\u00e9ho seznamu je z\u00e1sadn\u00ed, kdy\u017e jde o email marketing; v\u00e1\u0161 obsah a nab\u00eddky mohou b\u00fdt \u00fa\u017easn\u00e9, ale pokud nem\u00e1te hodnotn\u00e9 adresy, je to v\u0161e k ni\u010demu. V n\u00e1sleduj\u00edc\u00ed \u010d\u00e1sti si \u0159ekneme, jak vybudovat skv\u011bl\u00fd emailov\u00fd seznam v dev\u00edti kroc\u00edch a postupn\u011b jej vylep\u0161ovat.<\/p>\n

Ale ne\u017e za\u010dneme, je tu p\u0159edmluva.<\/p>\n

Jedin\u00fd hodnotn\u00fd emailov\u00fd seznam je seznam adres, jejich\u017e majitel\u00e9 daj\u00ed v\u00fdslovn\u00fd souhlas s p\u0159ij\u00edm\u00e1n\u00edm zpr\u00e1v od v\u00e1s. Zde se tedy budeme zab\u00fdvat, jak budovat potvrzen\u00e9 emailov\u00e9 seznamy a nic jin\u00e9ho: koupit emailov\u00fd seznam je v\u017edy \u0161patn\u00fd, \u0161patn\u00fd n\u00e1pad \u2013 stejn\u011b tak to plat\u00ed pro pronajat\u00fd. Email marketing je v\u011bc\u00ed d\u016fv\u011bry a z\u00e1vazku zalo\u017een\u00e9m na relevantn\u00edm obsahu odeslan\u00fdm lidem, co o n\u011bj maj\u00ed z\u00e1jem v ten prav\u00fd \u010das: v\u0161e ostatn\u00ed je jen spam \u2013 a se spamem nechceme m\u00edt nic spole\u010dn\u00e9ho.<\/p>\n

A nyn\u00ed, poj\u010fme budovat potvrzen\u00e9 emailov\u00e9 seznamy kontakt\u016f:<\/p>\n

1. Um\u00edst\u011bte p\u0159ihla\u0161ovac\u00ed formul\u00e1\u0159 na relevantn\u00ed m\u00edsto na webu.<\/strong><\/h4>\n

Webov\u00e9 p\u0159ihla\u0161ovac\u00ed formul\u00e1\u0159e jsou st\u00e1le nejlep\u0161\u00ed na budov\u00e1n\u00ed emailov\u00e9ho seznamu a z\u00edskat nov\u00e9 perspektivn\u00ed z\u00e1kazn\u00edky. Emailchef je zde proto, aby v\u00e1m pomohl vytvo\u0159it n\u00e1dhern\u00e9, a efektivn\u00ed p\u0159ihla\u0161ovac\u00ed formul\u00e1\u0159e (spole\u010dn\u011b s pokro\u010dil\u00fdmi informa\u010dn\u00edmi poli) a spravovat v\u0161echny z\u00edskan\u00e9 kontakty jednoduch\u00fdm n\u00e1strojem. Nebojte se t\u00e9to \u201epomalu, ale jist\u011b\u201c strategie; i kdy\u017e to zabere \u010das, je to \u010dist\u00e9 a spr\u00e1vn\u00e9: v\u0161echny adresy z\u00edskan\u00e9 t\u00edmto zp\u016fsobem jsou \u010dist\u00e9 zlato. Samoz\u0159ejm\u011b je nejlep\u0161\u00ed integrovat tento z\u00e1kladn\u00ed p\u0159\u00edstup s dal\u0161\u00edmi modern\u00edmi n\u00e1pady, jako ty co n\u00e1sleduj\u00ed.<\/p>\n

2. Nab\u00eddn\u011bte relevantn\u00ed obsah v\u00fdm\u011bnou za p\u0159ihl\u00e1\u0161en\u00ed.<\/strong><\/h4>\n

E-knihu; \u010dl\u00e1nek o n\u011bjak\u00fdch email marketingov\u00fdch novink\u00e1ch; nebo kv\u00edz. Cokoli hodnotn\u00e9ho co m\u016f\u017ee b\u00fdt sta\u017een\u00e9\/obl\u00edben\u00e9 v\u00fdm\u011bnou za bezplatn\u00e9 p\u0159ihl\u00e1\u0161en\u00ed do va\u0161eho emailov\u00e9ho seznamu. Uv\u011bdomte si, \u017ee tento p\u0159\u00edstup funguje v\u00fdborn\u011b na soci\u00e1ln\u00edch m\u00e9di\u00edch \u2013 je to dobr\u00e9 na sd\u00edlen\u00ed \u2013 tak\u017ee se to m\u016f\u017ee st\u00e1t vir\u00e1ln\u00ed a zvy\u0161uje \u0161ance na z\u00edsk\u00e1n\u00ed v\u00edce adres. (Pod\u00edvejte se na bod 6).<\/p>\n

3. Nab\u00eddn\u011bte webin\u00e1\u0159.<\/strong><\/h4>\n

Podobn\u00e1 taktika, jen trochu vylep\u0161en\u00e1: pokud m\u00e1 v\u00e1\u0161 business \u0161anci hostovat kvalitn\u00ed webin\u00e1\u0159 na webu, pak nev\u00e1hejte. Pak u\u017e to mus\u00edte jen propagovat a \u0159\u00edkat, \u017ee \u201ecena l\u00edstku\u201c je jen registrace.<\/p>\n

4. Pokud p\u0159ipravujete n\u011bjak\u00e9 marketingov\u00e9 materi\u00e1ly, p\u0159idejte QR k\u00f3d.<\/strong><\/h4>\n

Email marketing m\u016f\u017ee t\u011b\u017eit tak\u00e9 z va\u0161eho standardn\u00edho marketingu a taktik! Pokud m\u00e1te let\u00e1ky nebo jin\u00e9 bro\u017eury o va\u0161ich aktivit\u00e1ch, nezapome\u0148te p\u0159idat QR k\u00f3d, sm\u011b\u0159uj\u00edc\u00ed p\u0159\u00edmo na va\u0161i str\u00e1nku s p\u0159ihla\u0161ovac\u00edm formul\u00e1\u0159em \u2013 abyste pomohli lidem \u201ez\u016fstat v kontaktu\u201c i online, s va\u0161\u00edm pravideln\u00fdm newsletterem. (Tip: pro vytvo\u0159en\u00ed bezchybn\u00e9ho QR k\u00f3du m\u016f\u017eete zkusit program LabelJoy).<\/p>\n

5. Sb\u00edrejte adresy na setk\u00e1n\u00edch a akc\u00edch.<\/strong><\/h4>\n

Dal\u0161\u00ed offline trik: poka\u017ed\u00e9, kdy\u017e jdete na n\u011bjakou akci, setk\u00e1n\u00ed nebo veletrh \u2013 nejl\u00e9pe pokud m\u00e1te st\u00e1nek \u2013 v\u017edy dejte lidem mo\u017enost zapsat se na odb\u011br va\u0161eho newsletteru p\u0159\u00edmo. Jasn\u011b, m\u016f\u017eete jim d\u00e1t arch pap\u00edru, a\u0165 se zap\u00ed\u0161\u00ed svoji emailovou adresu, pokud cht\u011bj\u00ed: ale pro\u010d nepou\u017e\u00edt nam\u00edsto toho tablet a nem\u00edt je zapsan\u00e9 b\u011bhem vte\u0159in?<\/p>\n

6. Pou\u017e\u00edvejte soci\u00e1ln\u00ed m\u00e9dia pro r\u016fst va\u0161eho emailov\u00e9ho seznamu a p\u0159id\u00e1v\u00e1n\u00ed nov\u00fdch adres. <\/strong><\/h4>\n

Platformy soci\u00e1ln\u00edch m\u00e9di\u00ed jako Twitter, Facebook, Pinterest a LinkedIn mohou b\u00fdt \u00fa\u017easn\u00e9 n\u00e1stroje pro \u0161\u00ed\u0159en\u00ed va\u0161eho obsahu a tak\u00e9 pro upout\u00e1n\u00ed pozornosti a zaps\u00e1n\u00ed se na odeb\u00edr\u00e1n\u00ed va\u0161eho newsletteru. Nap\u0159\u00edklad m\u016f\u017eete n\u011bco sd\u00edlet \u2013 \u010dl\u00e1nek, novinku nebo upout\u00e1vku – a ti co se zaregistruj\u00ed, dostanou v\u00edce hned pot\u00e9.<\/p>\n

7. P\u0159il\u00e1kejte budouc\u00ed z\u00e1kazn\u00edky lep\u0161\u00edmi nab\u00eddkami.<\/strong><\/h4>\n

Kdy\u017e dojde na v\u00fdhody va\u0161eho newsletteru, m\u011bjte p\u0159ipraven\u00e9 n\u011bjak\u00e9 specializovan\u00e9 nab\u00eddky (slevy nebo akce): je to v\u017edy dobr\u00e1 v\u00fdhoda. Nep\u0159eh\u00e1n\u011bjte: je d\u016fle\u017eit\u00e9 sb\u00edrat nov\u00e9 adresy, ale nikdy byste nem\u011bli ob\u011btovat va\u0161i n\u00e1vratnost investic (ROI).<\/p>\n

8. Dr\u017ete sv\u016fj seznam \u010dist\u00fd.<\/strong><\/h4>\n

Jakmile jej vybudujete a za\u010dnete jej roz\u0161i\u0159ovat, nikdy nezapome\u0148te udr\u017eet jej \u010dist\u00fd \u2013 je to z\u00e1sadn\u00ed \u010d\u00e1st cel\u00e9 strategie. Tak\u017ee: pravideln\u011b kontrolujte va\u0161i datab\u00e1zi, hledejte a n\u00e1sledn\u011b odstra\u0148te zkomolen\u00e9 nebo zdvojen\u00e9 adresy, a kontakty, kter\u00e9 si \u0159\u00edkaj\u00ed o tvrd\u00e9 odm\u00edtnut\u00ed (skon\u010dili by jako neexistuj\u00edc\u00ed). Emailchef v\u00e1m nab\u00edz\u00ed chytr\u00fd n\u00e1stroj, kter\u00fd v\u00e1m to zna\u010dn\u011b usnadn\u00ed \u2013 p\u0159ihlaste se k ovl\u00e1dac\u00edmu panelu Emailchef a vyzkou\u0161ejte to zdarma<\/strong><\/a>!<\/p>\n

9. Rozmazlujte z\u00e1kazn\u00edky skv\u011bl\u00fdm obsahem.<\/strong><\/h4>\n

Nakonec pamatujte, udr\u017eet emailov\u00fd seznam v dobr\u00e9m stavu znamen\u00e1 za v\u0161ech okolnost\u00ed respektovat slib, kter\u00fd jste dali sv\u00fdm z\u00e1kazn\u00edk\u016fm: v\u017edy skv\u011bl\u00fd obsah, a v\u017edy ve spr\u00e1vn\u00fd \u010das. Pokud je zklamete a jednodu\u0161e p\u0159edhod\u00edte n\u011bjak\u00e9 newslettery, jen proto, \u017ee \u201emus\u00edte\u201c, pak v\u00e1m ute\u010dou.<\/p>\n","protected":false},"excerpt":{"rendered":"

Budov\u00e1n\u00ed dobr\u00e9ho emailov\u00e9ho seznamu je z\u00e1sadn\u00ed, kdy\u017e jde o email marketing; v\u00e1\u0161 obsah a nab\u00eddky mohou b\u00fdt \u00fa\u017easn\u00e9, ale pokud nem\u00e1te hodnotn\u00e9 adresy, je to v\u0161e k ni\u010demu. V n\u00e1sleduj\u00edc\u00ed \u010d\u00e1sti si \u0159ekneme, jak vybudovat skv\u011bl\u00fd emailov\u00fd seznam v dev\u00edti kroc\u00edch a postupn\u011b jej vylep\u0161ovat. Ale ne\u017e za\u010dneme, je tu p\u0159edmluva. Jedin\u00fd hodnotn\u00fd emailov\u00fd seznam […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":146,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[17],"class_list":["post-4332","page","type-page","status-publish","hentry","g1_relation_tag-email-list-management"],"acf":[],"yoast_head":"\nJak budovat emailov\u00fd seznam - Emailchef<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/cs\/jak-budovat-emailovy-seznam\/\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jak budovat emailov\u00fd seznam - Emailchef","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emailchef.com\/cs\/jak-budovat-emailovy-seznam\/","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emailchef.com\/cs\/jak-budovat-emailovy-seznam\/","url":"https:\/\/emailchef.com\/cs\/jak-budovat-emailovy-seznam\/","name":"Jak budovat emailov\u00fd seznam - Emailchef","isPartOf":{"@id":"https:\/\/emailchef.com\/cs\/#website"},"datePublished":"2014-09-18T09:51:28+00:00","dateModified":"2021-07-09T09:27:53+00:00","breadcrumb":{"@id":"https:\/\/emailchef.com\/cs\/jak-budovat-emailovy-seznam\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emailchef.com\/cs\/jak-budovat-emailovy-seznam\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/emailchef.com\/cs\/jak-budovat-emailovy-seznam\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emailchef.com\/cs\/emailchef-sluzby-email-marketingu\/"},{"@type":"ListItem","position":2,"name":"Jak budovat emailov\u00fd seznam"}]},{"@type":"WebSite","@id":"https:\/\/emailchef.com\/cs\/#website","url":"https:\/\/emailchef.com\/cs\/","name":"Emailchef","description":"Chutn\u00e9 recepty pro email marketing","publisher":{"@id":"https:\/\/emailchef.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emailchef.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/emailchef.com\/cs\/#organization","name":"Delivery Tech Corp.","url":"https:\/\/emailchef.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","width":237,"height":80,"caption":"Delivery Tech Corp."},"image":{"@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4332"}],"collection":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/comments?post=4332"}],"version-history":[{"count":4,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4332\/revisions"}],"predecessor-version":[{"id":45182,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4332\/revisions\/45182"}],"wp:attachment":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/media?parent=4332"}],"wp:term":[{"taxonomy":"g1_relation_tag","embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/g1_relation_tag?post=4332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}