{"id":4330,"date":"2014-09-18T09:55:22","date_gmt":"2014-09-18T09:55:22","guid":{"rendered":"http:\/\/emailchef.com\/cs\/?page_id=4330"},"modified":"2021-07-09T09:27:05","modified_gmt":"2021-07-09T09:27:05","slug":"koupit-si-emailovy-seznam","status":"publish","type":"page","link":"https:\/\/emailchef.com\/cs\/koupit-si-emailovy-seznam\/","title":{"rendered":"Koupit si emailov\u00fd seznam?"},"content":{"rendered":"

Ot\u00e1zka: m\u011bli byste si emailov\u00fd seznam koupit nebo pozvoln\u011b sb\u00edrat svoji datab\u00e1zi a zv\u011bt\u0161ovat sv\u00e9 emailov\u00e9 kampan\u011b?<\/p>\n

Rychl\u00e1 odpov\u011b\u010f: ne, nikdy.<\/p>\n

Ano, pot\u0159ebujete kontakty, abyste udr\u017eeli svoje podnik\u00e1n\u00ed nad vodou: v\u011bt\u0161\u00ed seznam, v\u011bt\u0161\u00ed zisk, \u017ee? P\u0159esto je to ne, kupov\u00e1n\u00ed emailov\u00fdch seznam\u016f nebo skupin adres je v\u017edy cesta \u0161patn\u00fdm sm\u011brem, a va\u0161emu podnik\u00e1n\u00ed to nepom\u016f\u017ee. Naopak jej to m\u016f\u017ee v\u00fdrazn\u011b po\u0161kodit.<\/p>\n

Proto\u017ee:<\/p>\n

1. Hodn\u011b seznam\u016f na prodej jsou pln\u00e9 neexistuj\u00edc\u00edch a \u0161patn\u00fdch adres. <\/strong><\/h4>\n

Pos\u00edl\u00e1n\u00ed hromadn\u00fdch zpr\u00e1v na takov\u00fd \u201ene\u010dist\u00fd\u201c seznam zp\u016fsob\u00ed hodn\u011b tzv. bounces, tedy nedoru\u010den\u00ed \u2013 co\u017e nen\u00ed v\u016fbec dobr\u00e9 pro va\u0161i doru\u010ditelnost, jak pozd\u011bji je\u0161t\u011b vysv\u011btl\u00edme. Ale i kdybyste koupili \u010dist\u00fd a spr\u00e1vn\u00fd seznam kontakt\u016f, pak se pod\u00edvejte na dal\u0161\u00ed bod \u2026<\/p>\n

2. Nen\u00ed \u017e\u00e1dn\u00fd kvalitn\u00ed seznam kontakt\u016f, kter\u00fd by byl na prodej. Bezpodm\u00edne\u010dn\u011b. <\/strong><\/h4>\n

I \u201enejlep\u0161\u00ed\u201c prodejce takov\u00fdch emailov\u00fdch seznam\u016f \u2013 jednodu\u0161e takov\u00fd, co nen\u00ed jen vykuk prod\u00e1vaj\u00edc\u00ed kontakty okop\u00edrovan\u00e9 z webu \u2013 v\u00e1m \u0159ekne, \u017ee v\u0161echny adresy, co kupujete, jsou odsouhlasen\u00e9. To znamen\u00e1, \u017ee jejich vlastn\u00edci dali souhlas s pou\u017eit\u00edm pro reklamn\u00ed zpr\u00e1vy; tak\u017ee by byla cel\u00e1 v\u011bc alespo\u0148 LEG\u00c1LN\u00cd. Ale zeptejte se sami sebe: jak bude takov\u00fd zakoupen\u00fd seznam relevantn\u00ed a efektivn\u00ed pro va\u0161e podnik\u00e1n\u00ed? Co\u017e n\u00e1s p\u0159iv\u00e1d\u00ed k dal\u0161\u00edmu, d\u016fle\u017eit\u00e9mu argumentu.<\/p>\n

3. Nekupujete si z\u00e1jem lid\u00ed; kupujete si jen b\u011b\u017en\u00e9 emailov\u00e9 adresy.<\/strong><\/h4>\n

Toto je hlavn\u00ed d\u016fvod, pro\u010d byste si nem\u011bli nikdy kupovat emailov\u00fd seznam nebo datab\u00e1zi. Emailov\u00fd marketing je zalo\u017een\u00fd na d\u016fv\u011b\u0159e a relevantnosti: tj. lidech \u2013 a ne emailov\u00fdch kontaktech! \u2013 kte\u0159\u00ed si svobodn\u011b vybrali dost\u00e1vat v\u00e1\u0161 emailov\u00fd obsah a tud\u00ed\u017e o\u010dek\u00e1vaj\u00ed, \u017ee bude pro n\u011b relevantn\u00ed. Na druhou stranu, rozhazov\u00e1n\u00ed nab\u00eddek na tunu n\u00e1hodn\u00fdch adres nem\u00e1 s t\u00edmto ctnostn\u00fdm po\u010d\u00edn\u00e1n\u00edm nic spole\u010dn\u00e9ho. Vy nezn\u00e1te je, a oni neznaj\u00ed v\u00e1s.<\/p>\n

4. V\u0161echny koupen\u00e9 emailov\u00e9 seznamy se berou jako nevy\u017e\u00e1dan\u00e9, hromadn\u00e9 emaily.<\/strong><\/h4>\n

Koupen\u00e9 seznamy od t\u0159et\u00edch stran se obecn\u011b nepova\u017euj\u00ed za dobr\u00e9 kontakty ani od ISP poskytovatel\u016f a spamov\u00fdch \u0161t\u00edt\u016f; tak\u00e9 proto, \u017ee nen\u00ed jak potvrdit jejich zdroj a kolik email\u016f u\u017e vlastn\u011b na n\u011b bylo odesl\u00e1no. Zkr\u00e1cen\u011b: odes\u00edl\u00e1n\u00ed na koupen\u00e9 seznamy po\u0161kod\u00ed va\u0161i doru\u010ditelnost \u2013 to znamen\u00e1, \u017ee to dramaticky sn\u00ed\u017e\u00ed hladinu (m\u00edru) doru\u010den\u00fdch email\u016f a opakovan\u00e9 pos\u00edl\u00e1n\u00ed takov\u00fdch email\u016f m\u016f\u017ee v\u00e9st k tomu, \u017ee si v\u00e1s ISP poskytovatel\u00e9 ozna\u010d\u00ed jako spamera.<\/p>\n

5. \u017d\u00e1dn\u00e1 dobr\u00e1 email marketingov\u00e1 platforma v\u00e1m nedovol\u00ed pou\u017eit\u00ed takov\u00fdch seznam\u016f. <\/strong><\/h4>\n

Emailchef nevyj\u00edmaje. Je tak\u00e9 v na\u0161em z\u00e1jmu, abychom nepovolovali takov\u00e9to nevyb\u00edrav\u00e9 rozes\u00edl\u00e1n\u00ed hromadn\u00fdch email\u016f, proto\u017ee to ohro\u017euje i na\u0161i reputaci a tak\u00e9 v\u00e1\u0161 business.<\/p>\n

6. Nebude z toho prakticky \u017e\u00e1dn\u00e1 n\u00e1vratnost investice (ROI).<\/strong><\/h4>\n

Pokud v\u0161e, co bylo ji\u017e \u0159e\u010deno, v\u00e1s nep\u0159esv\u011bd\u010dilo, pak si poslechn\u011bte alespo\u0148 toto: jeliko\u017e zakoupen\u00e9 seznamy nejsou hodnotnou sb\u00edrkou adres, kter\u00fdm poskytujete slu\u017eby a dobr\u00e9 nab\u00eddky, nezv\u00fd\u0161\u00ed to v\u00e1\u0161 zisk a ani n\u00e1vratnost investic.<\/p>\n

Jedin\u00fdm zp\u016fsobem, jak budovat a r\u016fst efektivn\u00ed emailov\u00fd seznam, je sb\u00edrat opravdu potvrzen\u00e9 adresy: nap\u0159\u00edklad p\u0159es webov\u00fd formul\u00e1\u0159. Emailchef v\u00e1m s t\u00edm m\u016f\u017ee pomoci s pomoc\u00ed intuitivn\u00edho drag&drop editoru, a umo\u017enit v\u00e1m spravovat hodnotn\u00e9 seznamy opravdov\u00fdch a potvrzen\u00fdch kontakt\u016f a z\u00edskat z nich zisk.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ot\u00e1zka: m\u011bli byste si emailov\u00fd seznam koupit nebo pozvoln\u011b sb\u00edrat svoji datab\u00e1zi a zv\u011bt\u0161ovat sv\u00e9 emailov\u00e9 kampan\u011b? Rychl\u00e1 odpov\u011b\u010f: ne, nikdy. Ano, pot\u0159ebujete kontakty, abyste udr\u017eeli svoje podnik\u00e1n\u00ed nad vodou: v\u011bt\u0161\u00ed seznam, v\u011bt\u0161\u00ed zisk, \u017ee? P\u0159esto je to ne, kupov\u00e1n\u00ed emailov\u00fdch seznam\u016f nebo skupin adres je v\u017edy cesta \u0161patn\u00fdm sm\u011brem, a va\u0161emu podnik\u00e1n\u00ed to nepom\u016f\u017ee. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":78,"comment_status":"closed","ping_status":"closed","template":"g1_template_page_sidebar_right.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[17],"class_list":["post-4330","page","type-page","status-publish","hentry","g1_relation_tag-email-list-management"],"acf":[],"yoast_head":"\nKoupit si emailov\u00fd seznam? - Emailchef<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/cs\/koupit-si-emailovy-seznam\/\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Koupit si emailov\u00fd seznam? - Emailchef","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emailchef.com\/cs\/koupit-si-emailovy-seznam\/","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emailchef.com\/cs\/koupit-si-emailovy-seznam\/","url":"https:\/\/emailchef.com\/cs\/koupit-si-emailovy-seznam\/","name":"Koupit si emailov\u00fd seznam? - Emailchef","isPartOf":{"@id":"https:\/\/emailchef.com\/cs\/#website"},"datePublished":"2014-09-18T09:55:22+00:00","dateModified":"2021-07-09T09:27:05+00:00","breadcrumb":{"@id":"https:\/\/emailchef.com\/cs\/koupit-si-emailovy-seznam\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emailchef.com\/cs\/koupit-si-emailovy-seznam\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/emailchef.com\/cs\/koupit-si-emailovy-seznam\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emailchef.com\/cs\/emailchef-sluzby-email-marketingu\/"},{"@type":"ListItem","position":2,"name":"Koupit si emailov\u00fd seznam?"}]},{"@type":"WebSite","@id":"https:\/\/emailchef.com\/cs\/#website","url":"https:\/\/emailchef.com\/cs\/","name":"Emailchef","description":"Chutn\u00e9 recepty pro email marketing","publisher":{"@id":"https:\/\/emailchef.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emailchef.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/emailchef.com\/cs\/#organization","name":"Delivery Tech Corp.","url":"https:\/\/emailchef.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","width":237,"height":80,"caption":"Delivery Tech Corp."},"image":{"@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4330"}],"collection":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/comments?post=4330"}],"version-history":[{"count":3,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4330\/revisions"}],"predecessor-version":[{"id":45180,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4330\/revisions\/45180"}],"wp:attachment":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/media?parent=4330"}],"wp:term":[{"taxonomy":"g1_relation_tag","embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/g1_relation_tag?post=4330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}