{"id":4326,"date":"2014-09-18T08:38:00","date_gmt":"2014-09-18T08:38:00","guid":{"rendered":"http:\/\/emailchef.com\/cs\/?page_id=4326"},"modified":"2021-07-09T09:26:37","modified_gmt":"2021-07-09T09:26:37","slug":"email-marketingova-kampan-jak-na-to","status":"publish","type":"page","link":"https:\/\/emailchef.com\/cs\/email-marketingova-kampan-jak-na-to\/","title":{"rendered":"Email marketingov\u00e1 kampa\u0148: jak na to"},"content":{"rendered":"

Chytr\u00e1 emailov\u00e1 kampa\u0148 je st\u00e1le jednou z nejlep\u0161\u00edch digit\u00e1ln\u00edch marketingov\u00fdch zdroj\u016f \u2013 a st\u00e1le jedna z nejv\u00fdnosn\u011bj\u0161\u00edch z pohledu n\u00e1vratnosti investic (ROI). P\u0159es ve\u0161ker\u00fd r\u016fst soci\u00e1ln\u00edch m\u00e9di\u00ed a dal\u0161\u00edch komunika\u010dn\u00edch aplikac\u00ed, email marketing je st\u00e1le \u00fasp\u011b\u0161n\u00fd a velmi levn\u00fd zp\u016fsob, jak udr\u017eovat vztah s va\u0161imi klienty.<\/p>\n

Pokud je dob\u0159e p\u0159ipraven\u00e1, pak email marketingov\u00e1 strategie (kampa\u0148) nen\u00ed jen s\u00e9ri\u00ed komer\u010dn\u00edch nab\u00eddek rozeslan\u00fdch na n\u011bjak\u00e9 \u00fa\u010dty: naopak, je to velmi siln\u00fd zp\u016fsob konverza\u010dn\u00edho marketingu.<\/p>\n

Je tu ale ta ot\u00e1zka: jak nastavit dobrou emailovou kampa\u0148?<\/p>\n

A zde je odpov\u011b\u010f v sedmi jednoduch\u00fdch rad\u00e1ch:<\/p>\n

1. P\u0159ipravte si skv\u011bl\u00e9 p\u0159ihla\u0161ovac\u00ed formul\u00e1\u0159e<\/strong><\/h4>\n

Ne\u017e za\u010dnete uva\u017eovat o newsletteru, m\u011bli byste nejprve p\u0159em\u00fd\u0161let o tom, jak nejl\u00e9pe oslovit potenci\u00e1ln\u00ed \u010dten\u00e1\u0159e a jak sesb\u00edrat jejich emailov\u00e9 adresy. Nejjednodu\u0161\u0161\u00edm zp\u016fsobem je vytvo\u0159it elegantn\u00ed a \u010dist\u00fd p\u0159ihla\u0161ovac\u00ed formul\u00e1\u0159 (jednoduch\u00fd nebo s dvoj\u00edm potvrzen\u00edm) a d\u00e1t jej na svoji webovou str\u00e1nku. Emailchef v\u00e1m nab\u00edz\u00ed skv\u011bl\u00fd drag&drop editor, abyste jej mohli p\u0159ipravit b\u011bhem chvilky: zkuste si to hned sami<\/strong><\/a>!<\/p>\n

2. Udr\u017eujte v\u00e1\u0161 seznam \u010dist\u00fd.<\/strong><\/h4>\n

Tato rada je v\u011bt\u0161inou velmi podce\u0148ovan\u00e1 a p\u0159itom tak jednoduch\u00e1; a pom\u016f\u017ee v\u00e1m vylep\u0161it va\u0161e kampan\u011b v podstat\u011b ihned. Pot\u0159ebujete jen odstranit v\u0161echny chybn\u011b napsan\u00e9, \u0161patn\u00e9 nebo duplicitn\u00ed adresy. Emailchef automaticky vyhled\u00e1v\u00e1 duplicitn\u00ed z\u00e1znamy a nab\u00edz\u00ed n\u00e1stroj pro ov\u011b\u0159en\u00ed po\u010dtu nedoru\u010den\u00fdch kontakt\u016f atd. N\u011bkolik graf\u016f v\u00e1m d\u00e1 hned jasn\u00fd pohled<\/strong><\/a>.<\/p>\n

3. Vytvo\u0159te si \u0161ablonu, kter\u00e1 bude odr\u00e1\u017eet va\u0161i firemn\u00ed zna\u010dku.<\/strong><\/h4>\n

Rozlo\u017een\u00ed va\u0161eho emailu by m\u011blo nab\u00edzet p\u0159\u00edjemn\u00fd z\u00e1\u017eitek ze \u010dten\u00ed, a p\u0159itom b\u00fdt v\u017edy propojen\u00fd s va\u0161\u00ed firemn\u00ed zna\u010dkou a designem va\u0161\u00ed webov\u00e9 str\u00e1nky: konec konc\u016f je to sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00ed marketingov\u00e9 strategie. Nezapom\u00ednejte v\u017edy uv\u00e1d\u011bt odkaz pro odhl\u00e1\u0161en\u00ed, abyste napl\u0148ovali literu z\u00e1kona (CAN-SPAM act) a neskon\u010dili ve spamu nebo v ko\u0161i jen proto, \u017ee u\u017eivatel\u00e9 nev\u011bd\u00ed, jak se odhl\u00e1sit.<\/p>\n

4. Dejte si velmi z\u00e1le\u017eet na p\u0159edm\u011btu zpr\u00e1vy.<\/strong><\/strong><\/h4>\n

Nejste ji\u017e unaven\u00ed p\u0159i pohledu na b\u011b\u017en\u00e9 p\u0159edm\u011bty zpr\u00e1v, jako \u201eV\u00fdborn\u00e1 nab\u00eddka pro V\u00e1s\u201c nebo \u201eNewsletter \u010d. 53\u201d? My tak\u00e9. Tak\u017ee \u2013 krom\u011b b\u011b\u017en\u00fdch opat\u0159en\u00ed, abyste nep\u0159id\u00e1vali spamov\u00e9 hra\u010di\u010dky jako \u201c$$\u201d nebo \u201cviagra\u201d \u2013 pros\u00edm sna\u017ete se b\u00fdt co nejv\u00edce kreativn\u00ed.
\nP\u00e1r tip\u016f: udr\u017ete jej kr\u00e1tk\u00fd (m\u00e9n\u011b ne\u017e 60 znak\u016f); nepopisujte, ale navna\u010fte na obsah; \u201enetla\u010dte\u201c p\u0159\u00edli\u0161; z\u00e1sadn\u011b nepou\u017e\u00edvejte vyk\u0159i\u010dn\u00edky a slova psan\u00e1 jen velk\u00fdmi p\u00edsmeny; nastavte si o\u010dek\u00e1v\u00e1n\u00ed (kter\u00e1 mus\u00ed b\u00fdt va\u0161\u00edm emailem naplniteln\u00e1, samoz\u0159ejm\u011b). Pro v\u00edce rad se pod\u00edvejte na n\u00e1\u0161 \u010dl\u00e1nek o nejlep\u0161\u00edch postupech p\u0159i tvorb\u011b p\u0159edm\u011btu zpr\u00e1vy).<\/p>\n

5. Spolehn\u011bte se na profesion\u00e1ln\u00ed platformu na odes\u00edl\u00e1n\u00ed email\u016f.<\/strong><\/h4>\n

Cel\u00e1 p\u0159edchoz\u00ed pr\u00e1ce je bezcenn\u00e1, pokud si nezvol\u00edte specializovanou a d\u016fv\u011bryhodnou slu\u017ebu pro email marketing, jako nap\u0159. Emailchef. Na\u0161e platforma v\u00e1m zajist\u00ed velmi rychl\u00fd proces odesl\u00e1n\u00ed a nav\u00edc, bezpe\u010dn\u00e9 doru\u010den\u00ed pro v\u0161echny va\u0161e emaily (krom\u011b spousty dal\u0161\u00ed fajn v\u011bc\u00ed).<\/p>\n

6. Segmentujte sv\u00e9 seznamy a vytv\u00e1\u0159ejte na m\u00edru \u0161it\u00e9 nab\u00eddky.<\/strong><\/h4>\n

Pro\u010d pos\u00edlat jen jeden typ newsletteru v\u0161em va\u0161im kontakt\u016fm? Jednou z nejcenn\u011bj\u0161\u00edch taktik pokro\u010dil\u00e9ho email marketingu je segmentace datab\u00e1ze podle n\u011bkolika kategori\u00ed \u2013 nap\u0159. podle v\u011bku, pohlav\u00ed, z\u00e1jm\u016f, m\u00edsta bydli\u0161t\u011b atd. \u2013 a podle toho pak vytv\u00e1\u0159et na m\u00edru \u0161it\u00e9 emaily.
\nJak z\u00edskat takov\u00e9 informace? Vra\u0165me se k rad\u011b \u010d. 1 a p\u0159idejte n\u011bkolik pol\u00ed do p\u0159ihla\u0161ovac\u00edho formul\u00e1\u0159e! Emailchef nab\u00edz\u00ed p\u0159edem p\u0159ipraven\u00e1 pole a z\u00e1stupn\u00e9 odkazy pro mo\u017enost um\u00edstit tyto pole p\u0159\u00edmo do va\u0161eho newsletteru. A\u017e tak je to jednoduch\u00e9.<\/p>\n

7. Analyzujte.<\/strong><\/h4>\n

\u017d\u00e1dn\u00e1 emailov\u00e1 kampa\u0148 nebyla perfektn\u00ed na prvn\u00ed pokus. Tak\u017ee d\u016fsledn\u011b analyzujte v\u0161echny v\u00fdsledky \u2013 m\u00edry prokliku, otev\u0159en\u00ed a odhl\u00e1\u0161en\u00ed atd. Se statistikami, kter\u00e9 v\u00e1m Emailchef nab\u00edz\u00ed je to velmi snadn\u00e9: v\u0161echny sesb\u00edran\u00e9 metriky budou velkou pomoc\u00ed pro vylep\u0161en\u00ed dal\u0161\u00edch newsletter\u016f. Proto\u017ee pr\u00e1v\u011b toto je podstatou dobr\u00e9ho marketingu: neust\u00e1le testovat a vylep\u0161ovat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chytr\u00e1 emailov\u00e1 kampa\u0148 je st\u00e1le jednou z nejlep\u0161\u00edch digit\u00e1ln\u00edch marketingov\u00fdch zdroj\u016f \u2013 a st\u00e1le jedna z nejv\u00fdnosn\u011bj\u0161\u00edch z pohledu n\u00e1vratnosti investic (ROI). P\u0159es ve\u0161ker\u00fd r\u016fst soci\u00e1ln\u00edch m\u00e9di\u00ed a dal\u0161\u00edch komunika\u010dn\u00edch aplikac\u00ed, email marketing je st\u00e1le \u00fasp\u011b\u0161n\u00fd a velmi levn\u00fd zp\u016fsob, jak udr\u017eovat vztah s va\u0161imi klienty. Pokud je dob\u0159e p\u0159ipraven\u00e1, pak email marketingov\u00e1 strategie (kampa\u0148) […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":94,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[16],"class_list":["post-4326","page","type-page","status-publish","hentry","g1_relation_tag-email-campaign-tips"],"acf":[],"yoast_head":"\nEmail marketingov\u00e1 kampa\u0148: jak na to - Emailchef<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/cs\/email-marketingova-kampan-jak-na-to\/\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email marketingov\u00e1 kampa\u0148: jak na to - Emailchef","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emailchef.com\/cs\/email-marketingova-kampan-jak-na-to\/","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emailchef.com\/cs\/email-marketingova-kampan-jak-na-to\/","url":"https:\/\/emailchef.com\/cs\/email-marketingova-kampan-jak-na-to\/","name":"Email marketingov\u00e1 kampa\u0148: jak na to - Emailchef","isPartOf":{"@id":"https:\/\/emailchef.com\/cs\/#website"},"datePublished":"2014-09-18T08:38:00+00:00","dateModified":"2021-07-09T09:26:37+00:00","breadcrumb":{"@id":"https:\/\/emailchef.com\/cs\/email-marketingova-kampan-jak-na-to\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emailchef.com\/cs\/email-marketingova-kampan-jak-na-to\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/emailchef.com\/cs\/email-marketingova-kampan-jak-na-to\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emailchef.com\/cs\/emailchef-sluzby-email-marketingu\/"},{"@type":"ListItem","position":2,"name":"Email marketingov\u00e1 kampa\u0148: jak na to"}]},{"@type":"WebSite","@id":"https:\/\/emailchef.com\/cs\/#website","url":"https:\/\/emailchef.com\/cs\/","name":"Emailchef","description":"Chutn\u00e9 recepty pro email marketing","publisher":{"@id":"https:\/\/emailchef.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emailchef.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/emailchef.com\/cs\/#organization","name":"Delivery Tech Corp.","url":"https:\/\/emailchef.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","width":237,"height":80,"caption":"Delivery Tech Corp."},"image":{"@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4326"}],"collection":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/comments?post=4326"}],"version-history":[{"count":4,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4326\/revisions"}],"predecessor-version":[{"id":45176,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4326\/revisions\/45176"}],"wp:attachment":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/media?parent=4326"}],"wp:term":[{"taxonomy":"g1_relation_tag","embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/g1_relation_tag?post=4326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}