{"id":4311,"date":"2014-09-18T07:56:22","date_gmt":"2014-09-18T07:56:22","guid":{"rendered":"http:\/\/emailchef.com\/cs\/?page_id=4311"},"modified":"2021-07-09T09:25:31","modified_gmt":"2021-07-09T09:25:31","slug":"posilani-html-emailu","status":"publish","type":"page","link":"https:\/\/emailchef.com\/cs\/posilani-html-emailu\/","title":{"rendered":"Pos\u00edl\u00e1n\u00ed HTML email\u016f"},"content":{"rendered":"<p>Kdy\u017e dojde na hromadn\u00fd email marketing, je nyn\u00ed takov\u00fd imperativ, \u017ee se musej\u00ed pos\u00edlat jen HTML emaily a vyvarovat se pouze textov\u00fdm zpr\u00e1v\u00e1m. Pro\u010d? Proto\u017ee pos\u00edl\u00e1n\u00ed HTML email\u016f v\u00e1m d\u00e1v\u00e1 mo\u017enost:<\/p>\n<ul>\n<li>zajist\u011bte si lep\u0161\u00ed a modern\u011bj\u0161\u00ed vzhled pro v\u00e1\u0161 email;<\/li>\n<li>vyu\u017eijte p\u0159\u00edle\u017eitosti sledovat interakce va\u0161ich p\u0159\u00edjemc\u016f s na\u0161\u00edm analytick\u00fdm n\u00e1strojem;<\/li>\n<li>zlep\u0161ete \u010ditelnost emailu;<\/li>\n<li>p\u0159idejte odkazy a obr\u00e1zky.<\/li>\n<\/ul>\n<p>Nejlep\u0161\u00ed co m\u016f\u017eete ud\u011blat je spolehnout se na profesion\u00e1ln\u00ed platformu pro zas\u00edl\u00e1n\u00ed email\u016f jako je Emailchef. Ur\u010dit\u011b je mo\u017en\u00e9 pos\u00edlat HTML emaily tak\u00e9 p\u0159es norm\u00e1ln\u00ed emailov\u00e9 klienty jako je Thunderbird nebo Outlook, ale pouze specializovan\u00e1 aplikace v\u00e1m umo\u017en\u00ed z\u00edskat z tohoto d\u016fle\u017eit\u00e9ho marketingov\u00e9ho n\u00e1stroje maximum.<\/p>\n<p>D\u00e1vejte si ale pozor: pokud se rozhodnete pou\u017e\u00edt HTML \u0161ablonu pro v\u00e1\u0161 email, mus\u00edte ji m\u00edt dob\u0159e naprogramovanou, s pomoc\u00ed nejlep\u0161\u00edch praktik a doporu\u010den\u00ed pro vytv\u00e1\u0159en\u00ed HTML email\u016f \u2013 kter\u00e9 se docela li\u0161\u00ed od pravidel webov\u00e9ho designu. Jeden z p\u0159\u00edklad\u016f je, abyste strukturovali sv\u016fj vzhled do sloupc\u016f (no, s pou\u017eit\u00edm sloupc\u016f), dr\u017ete va\u0161e CSS inline a vyhn\u011bte se &lt;div&gt; element\u016fm atd.<\/p>\n<p>Zn\u00ed to komplikovan\u011b? No, ono to je docela komplikovan\u00e9.<\/p>\n<p>Na\u0161t\u011bst\u00ed, Emailchef v\u00e1m tento \u00fakol zjednodu\u0161uje t\u00edm, \u017ee nab\u00edz\u00ed bohatou \u0161k\u00e1lu p\u0159edem p\u0159ipraven\u00fdch HTML n\u00e1vrh\u016f, kter\u00e9 m\u016f\u017eete jen vyplnit va\u0161im obsahem b\u011bhem vte\u0159in. Tak\u00e9 m\u016f\u017eete vyzkou\u0161et na\u0161eho Tv\u016frce \u0161ablon \u2013 profesion\u00e1ln\u00edho tv\u016frce newsletter\u016f, kter\u00fd v\u00e1m umo\u017e\u0148uje budovat \u00fa\u017easn\u00e9 emailov\u00e9 \u0161ablony jednoduch\u00fdm drag&amp;drop n\u00e1strojem a bez jak\u00e9koli znalosti programov\u00e1n\u00ed.<\/p>\n<p>Je tu ale v\u00edce.<\/p>\n<p>Pou\u017eit\u00edm programu Emailchef dostanete automaticky integrovan\u00fd analytick\u00fd n\u00e1stroj, kter\u00fd vyu\u017e\u00edv\u00e1 HTML emaily, aby v\u00e1m poskytl relevantn\u00ed informace o ka\u017ed\u00e9 kampani. Jako nap\u0159\u00edklad, dostanete okam\u017eit\u00e1 data jako pom\u011br otev\u0159en\u00ed, proklik\u016f, po\u010dtu odhl\u00e1\u0161en\u00fdch a spam st\u00ed\u017enost\u00ed., atd.: z\u00e1kladn\u00ed informace pro vylep\u0161en\u00ed va\u0161\u00ed strategie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kdy\u017e dojde na hromadn\u00fd email marketing, je nyn\u00ed takov\u00fd imperativ, \u017ee se musej\u00ed pos\u00edlat jen HTML emaily a vyvarovat se pouze textov\u00fdm zpr\u00e1v\u00e1m. Pro\u010d? Proto\u017ee pos\u00edl\u00e1n\u00ed HTML email\u016f v\u00e1m d\u00e1v\u00e1 mo\u017enost: zajist\u011bte si lep\u0161\u00ed a modern\u011bj\u0161\u00ed vzhled pro v\u00e1\u0161 email; vyu\u017eijte p\u0159\u00edle\u017eitosti sledovat interakce va\u0161ich p\u0159\u00edjemc\u016f s na\u0161\u00edm analytick\u00fdm n\u00e1strojem; zlep\u0161ete \u010ditelnost emailu; p\u0159idejte odkazy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":229,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[14],"class_list":["post-4311","page","type-page","status-publish","hentry","g1_relation_tag-email-sending-service"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pos\u00edl\u00e1n\u00ed HTML email\u016f - Emailchef<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/cs\/posilani-html-emailu\/\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pos\u00edl\u00e1n\u00ed HTML email\u016f - Emailchef","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emailchef.com\/cs\/posilani-html-emailu\/","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emailchef.com\/cs\/posilani-html-emailu\/","url":"https:\/\/emailchef.com\/cs\/posilani-html-emailu\/","name":"Pos\u00edl\u00e1n\u00ed HTML email\u016f - Emailchef","isPartOf":{"@id":"https:\/\/emailchef.com\/cs\/#website"},"datePublished":"2014-09-18T07:56:22+00:00","dateModified":"2021-07-09T09:25:31+00:00","breadcrumb":{"@id":"https:\/\/emailchef.com\/cs\/posilani-html-emailu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emailchef.com\/cs\/posilani-html-emailu\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/emailchef.com\/cs\/posilani-html-emailu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emailchef.com\/cs\/emailchef-sluzby-email-marketingu\/"},{"@type":"ListItem","position":2,"name":"Pos\u00edl\u00e1n\u00ed HTML email\u016f"}]},{"@type":"WebSite","@id":"https:\/\/emailchef.com\/cs\/#website","url":"https:\/\/emailchef.com\/cs\/","name":"Emailchef","description":"Chutn\u00e9 recepty pro email marketing","publisher":{"@id":"https:\/\/emailchef.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emailchef.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/emailchef.com\/cs\/#organization","name":"Delivery Tech Corp.","url":"https:\/\/emailchef.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","width":237,"height":80,"caption":"Delivery Tech Corp."},"image":{"@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4311"}],"collection":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/comments?post=4311"}],"version-history":[{"count":3,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4311\/revisions"}],"predecessor-version":[{"id":45166,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4311\/revisions\/45166"}],"wp:attachment":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/media?parent=4311"}],"wp:term":[{"taxonomy":"g1_relation_tag","embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/g1_relation_tag?post=4311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}