{"id":4307,"date":"2014-09-18T08:05:30","date_gmt":"2014-09-18T08:05:30","guid":{"rendered":"http:\/\/emailchef.com\/cs\/?page_id=4307"},"modified":"2021-07-09T09:25:10","modified_gmt":"2021-07-09T09:25:10","slug":"jak-poslat-newsletter","status":"publish","type":"page","link":"https:\/\/emailchef.com\/cs\/jak-poslat-newsletter\/","title":{"rendered":"Jak poslat newsletter"},"content":{"rendered":"

Chcete dos\u00e1hnout na sv\u00e9 z\u00e1kazn\u00edky rychle a rozv\u00edjet sv\u016fj vztah k nim? Po\u0161lete jim newsletter: n rozd\u00edl od soci\u00e1ln\u00edch m\u00e9di\u00ed a vir\u00e1ln\u00edmu marketingu, star\u00e9 dobr\u00e9 emaily maj\u00ed st\u00e1le sv\u00e9 m\u00edsto \u2013 ve skute\u010dnosti se jim vede skv\u011ble.<\/p>\n

Ale jak p\u0159esn\u011b poslat newsletter? To m\u016f\u017ee b\u00fdt naivn\u00ed ot\u00e1zka: ale nen\u00ed.<\/p>\n

\u0160patn\u011b pojat\u00fd hromadn\u00fd email m\u016f\u017ee zp\u016fsobit v\u00edce \u0161kody, ne\u017e u\u017eitku: proto je tak d\u016fle\u017eit\u00e9 zn\u00e1t n\u011bjak\u00e1 dobr\u00e1 pravidla pro pos\u00edl\u00e1n\u00ed newsletter\u016f a jejich tvorbu.<\/p>\n

Nejprve si vyberte specializovanou newsletter platformu jako Emailchef<\/strong>, kter\u00e1 v\u00e1s provede n\u011bkolika kroky v\u00fdroby email marketingov\u00e9 kampan\u011b \u2013 a zajist\u00ed, \u017ee v\u0161echny va\u0161e zpr\u00e1vy budou spr\u00e1vn\u011b poskl\u00e1dan\u00e9 a spr\u00e1vn\u011b doru\u010den\u00e9. A to i zdarma.<\/p>\n

Pak byste m\u011bli n\u00e1sledovat t\u011bchto 5 z\u00e1kladn\u00edch pravidel pro odes\u00edl\u00e1n\u00ed:<\/p>\n

    \n
  1. Pos\u00edlejte pouze na osoby, kter\u00e9 s t\u00edm souhlasili<\/strong>. \u0158ekn\u011bme si to jasn\u011b: je jedna legitimn\u00ed forma email marketingu: pos\u00edlat newslettery pouze na z\u00e1klad\u011b p\u0159edchoz\u00edho souhlasu. To znamen\u00e1, pouze na adresy, kter\u00e9 pat\u0159\u00ed lidem, vyj\u00e1d\u0159ili svoji v\u016fli s dost\u00e1v\u00e1n\u00edm va\u0161i komunikace. Abyste je mohli za\u010d\u00edt sb\u00edrat, pak je nejjednodu\u0161\u0161\u00ed formou p\u0159ihla\u0161ovac\u00ed formul\u00e1\u0159 na va\u0161e webov\u00e9 str\u00e1nky. Emailchef v\u00e1m pom\u00e1h\u00e1 ud\u011blat takov\u00fd formul\u00e1\u0159 b\u011bhem vte\u0159in s pomoc\u00ed jednoduch\u00e9ho drag&drop editoru.<\/li>\n
  2. vytvo\u0159te si vlastn\u00ed design v p\u011bkn\u00e9 HTML \u0161ablon\u011b<\/strong>. \u0160ikovn\u00fd HTML k\u00f3d je nezbytn\u00fd pro usm\u011brn\u011bn\u00ed procesu pos\u00edl\u00e1n\u00ed newsletter\u016f. Pokud se nec\u00edt\u00edte zrovna pohodln\u011b v k\u00f3dov\u00e1n\u00ed, pak zkuste jeden z na\u0161ich p\u0159edem p\u0159ipraven\u00fdch n\u00e1vrh\u016f, nebo si vytvo\u0159te s pomoc\u00ed jednoduch\u00e9ho drag&drop tv\u016frce \u0161ablon.<\/li>\n
  3. Nezapome\u0148te p\u0159idat odkaz na odhl\u00e1\u0161en\u00ed<\/strong>. Je velmi d\u016fle\u017eit\u00e9 p\u0159idat odhla\u0161ovac\u00ed proces na jeden klik do sv\u00e9ho newsletteru (nap\u0159\u00edklad v z\u00e1pat\u00ed). Nejen \u017ee je nutn\u00e9 db\u00e1t na pravidla SPAM-CAN z\u00e1kona, ale tak\u00e9 v\u00e1m to pom\u016f\u017ee, aby v\u00e1\u0161 mailing ne\u0161el hned do spamov\u00e9ho ko\u0161e, kdy\u017e u\u017eivatel nebude cht\u00edt dost\u00e1vat \u017e\u00e1dn\u00e9 dal\u0161\u00ed emaily od v\u00e1s.<\/li>\n
  4. Kontrolujte si text<\/strong>. Chyby a p\u0159eklepy mohou b\u00fdt v\u0161ude. P\u0159ed t\u00edm, ne\u017e ode\u0161lete newsletter, v\u017edy v\u011bnujte \u010das na pe\u010dliv\u00e9 projit\u00ed a kontrolu, zda v\u0161e funguje jak m\u00e1 (odkazy vedou na spr\u00e1vn\u00e9 m\u00edsto atd.).<\/li>\n
  5. Spol\u00e9hejte se jen na profesion\u00e1ln\u00ed doru\u010dovac\u00ed servis<\/strong>. Toto je d\u016fle\u017eit\u00e9. Poslat email neznamen\u00e1 automaticky doru\u010den\u00ed newsletteru: ve skute\u010dnosti mohou hromadn\u00e9 emaily skon\u010dit vyfiltrov\u00e1ny p\u0159\u00edchoz\u00edmi servery nebo antispamov\u00fdmi \u0161t\u00edty (d\u00edky konstantn\u00edmu mno\u017estv\u00ed spamu). K uji\u0161t\u011bn\u00ed, \u017ee v\u00e1\u0161 legitimn\u00ed email dojde do c\u00edle, je nutn\u00e9 pou\u017e\u00edt profesion\u00e1ln\u00ed SMTP server \u2013 to znamen\u00e1, nespol\u00e9hat se b\u011b\u017en\u00e9, bezplatn\u00e9 odchoz\u00ed servery jako ty spojen\u00e9 s Hotmailem, Gmailem, atd. Emailchef garantuje perfektn\u00ed dod\u00e1n\u00ed d\u00edky jeho samostatn\u00fdm server\u016fm \u2013 probl\u00e9m vy\u0159e\u0161en!<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Chcete dos\u00e1hnout na sv\u00e9 z\u00e1kazn\u00edky rychle a rozv\u00edjet sv\u016fj vztah k nim? Po\u0161lete jim newsletter: n rozd\u00edl od soci\u00e1ln\u00edch m\u00e9di\u00ed a vir\u00e1ln\u00edmu marketingu, star\u00e9 dobr\u00e9 emaily maj\u00ed st\u00e1le sv\u00e9 m\u00edsto \u2013 ve skute\u010dnosti se jim vede skv\u011ble. Ale jak p\u0159esn\u011b poslat newsletter? To m\u016f\u017ee b\u00fdt naivn\u00ed ot\u00e1zka: ale nen\u00ed. \u0160patn\u011b pojat\u00fd hromadn\u00fd email m\u016f\u017ee zp\u016fsobit […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":158,"comment_status":"closed","ping_status":"closed","template":"g1_template_page_sidebar_right.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[14],"class_list":["post-4307","page","type-page","status-publish","hentry","g1_relation_tag-email-sending-service"],"acf":[],"yoast_head":"\nJak poslat newsletter - Emailchef<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/cs\/jak-poslat-newsletter\/\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jak poslat newsletter - Emailchef","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emailchef.com\/cs\/jak-poslat-newsletter\/","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emailchef.com\/cs\/jak-poslat-newsletter\/","url":"https:\/\/emailchef.com\/cs\/jak-poslat-newsletter\/","name":"Jak poslat newsletter - Emailchef","isPartOf":{"@id":"https:\/\/emailchef.com\/cs\/#website"},"datePublished":"2014-09-18T08:05:30+00:00","dateModified":"2021-07-09T09:25:10+00:00","breadcrumb":{"@id":"https:\/\/emailchef.com\/cs\/jak-poslat-newsletter\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emailchef.com\/cs\/jak-poslat-newsletter\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/emailchef.com\/cs\/jak-poslat-newsletter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emailchef.com\/cs\/emailchef-sluzby-email-marketingu\/"},{"@type":"ListItem","position":2,"name":"Jak poslat newsletter"}]},{"@type":"WebSite","@id":"https:\/\/emailchef.com\/cs\/#website","url":"https:\/\/emailchef.com\/cs\/","name":"Emailchef","description":"Chutn\u00e9 recepty pro email marketing","publisher":{"@id":"https:\/\/emailchef.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emailchef.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/emailchef.com\/cs\/#organization","name":"Delivery Tech Corp.","url":"https:\/\/emailchef.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","width":237,"height":80,"caption":"Delivery Tech Corp."},"image":{"@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4307"}],"collection":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/comments?post=4307"}],"version-history":[{"count":3,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4307\/revisions"}],"predecessor-version":[{"id":45164,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4307\/revisions\/45164"}],"wp:attachment":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/media?parent=4307"}],"wp:term":[{"taxonomy":"g1_relation_tag","embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/g1_relation_tag?post=4307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}