{"id":4299,"date":"2014-09-18T07:49:12","date_gmt":"2014-09-18T07:49:12","guid":{"rendered":"http:\/\/emailchef.com\/cs\/?page_id=4299"},"modified":"2021-07-09T09:24:37","modified_gmt":"2021-07-09T09:24:37","slug":"10-tipu-na-dobry-newsletter","status":"publish","type":"page","link":"https:\/\/emailchef.com\/cs\/10-tipu-na-dobry-newsletter\/","title":{"rendered":"10 tip\u016f na dobr\u00fd newsletter"},"content":{"rendered":"

V tomto \u010dl\u00e1nku jsme sesb\u00edrali 10 tip\u016f na dobr\u00fd newsletter (a v\u0161echny se t\u00fdkaj\u00ed designu a psan\u00ed), kter\u00e9 v\u00e1m pomohou dostat z va\u0161\u00ed emailov\u00e9 kampan\u011b maximum.<\/p>\n

Jak ka\u017ed\u00fd v\u00ed, email marketing je skv\u011bl\u00fd: je pom\u011brn\u011b jednoduch\u00fd, \u0161k\u00e1lovateln\u00fd a opravdu dostupn\u00fd; a st\u00e1le je schopen p\u0159in\u00e9st nejlep\u0161\u00ed n\u00e1vratnost investice (ROI) v porovn\u00e1n\u00ed se v\u0161emi dal\u0161\u00edmi taktikami digit\u00e1ln\u00edho marketingu. Ale abyste z n\u011bj opravdu dostali v\u0161e, mus\u00ed b\u00fdt, v\u00e1\u0161 newsletter, perfektn\u00ed. Dobr\u00fdm za\u010d\u00e1tkem je samoz\u0159ejm\u011b profesion\u00e1ln\u00ed n\u00e1stroj jako je Emailchef, ale kdy\u017e p\u0159ijde na vytv\u00e1\u0159en\u00ed emailu samotn\u00e9ho, jsou jist\u00e9 nejlep\u0161\u00ed z\u00e1sady, kter\u00fdmi byste se m\u011bli \u0159\u00eddit.<\/p>\n

Zde jsou na\u0161e tipy:<\/p>\n

    \n
  1. Udr\u017ete jej kr\u00e1tk\u00fd a \u010dist\u00fd.<\/strong>
    \nNe, opravdu: p\u0159em\u00fd\u0161lejte nad tou v\u011btou. U\u017e jsme mysl\u00edm v\u0161ichni unaven\u00ed verb\u00e1ln\u00edmi newslettery, kter\u00e9 se nikdy nedostanou k podstat\u011b v\u011bci.<\/li>\n
  2. P\u0159ipravte si v\u00fdbornou \u0161ablonu a ud\u011blejte ji tam, aby byla v souladu s va\u0161\u00edm webem a va\u0161\u00ed firemn\u00ed zna\u010dkou.<\/strong>
    \nPro informace o tom, jak designovat dob\u0159e vypadaj\u00edc\u00ed emailovou \u0161ablonu se pod\u00edvejte na na\u0161e doporu\u010den\u00ed pro tuto oblast.<\/li>\n
  3. Vyberte obr\u00e1zky, co zaujmou, ale udr\u017ete jejich velikost co nejmen\u0161\u00ed.<\/strong>
    \nObzvl\u00e1\u0161t\u011b, pokud dok\u00e1\u017e\u00ed podtrhnout to, co se sna\u017e\u00edte sd\u011blit \u2013 nap\u0159\u00edklad obr\u00e1zek va\u0161eho produktu. Najd\u011bte rovnov\u00e1hu mezi kvalitou obr\u00e1zku a jeho velikost\u00ed. M\u011bjte na mysli, \u017ee dobr\u00fd newsletter by nem\u011bl p\u0159es\u00e1hnout 40 – 50kb, abyste zaru\u010dili dobrou doru\u010ditelnost.<\/li>\n
  4. Zam\u011b\u0159te se na frekvenci, s jakou rozes\u00edl\u00e1te emaily.<\/strong>
    \nNikdo nechce dost\u00e1vat hromady marketingov\u00fdch zpr\u00e1v nebo newsletter\u016f. Mysl\u00edte si, \u017ee v\u00e1\u0161 obsah je v\u017edy \u010derstv\u00fd a zaj\u00edmav\u00fd, ale v\u011b\u0159te mi: nen\u00ed, pokud zahlcujete sv\u00e9 p\u0159\u00edjemce. Spr\u00e1vn\u00e1 frekvence z\u00e1vis\u00ed na typu podnik\u00e1n\u00ed, kter\u00e9 d\u011bl\u00e1te a marketingov\u00e9 strategii. Existuje jednoduch\u00e9 pravidlo, se kter\u00fdm nem\u016f\u017eete ud\u011blat chybu: nikdy nepos\u00edlejte email \u010dast\u011bji, ne\u017e jednou za t\u0159i dny. Zapojen\u00ed lid\u00ed nen\u00ed z\u00e1visl\u00e9 na odeslan\u00e9m mno\u017estv\u00ed \u2013 z\u00e1vis\u00ed na vztahu, kter\u00fd si se sv\u00fdmi z\u00e1kazn\u00edky vybudujete. Tak\u017ee \u2026<\/li>\n
  5. Vybudujte opravdov\u00fd vztah.<\/strong>
    \nP\u0159esn\u011bji. Profesion\u00e1ln\u00ed email marketing je v\u011bc\u00ed d\u016fv\u011bry a dialogu, tak\u017ee v\u017edy \u010dt\u011bte odpov\u011bdi va\u0161ich kontakt\u016f a bu\u010fte p\u0159ipraveni pozorn\u011b naslouchat jejich po\u017eadavk\u016fm, rad\u00e1m, ale i kritice. Myslet si o va\u0161em seznamu jen to, \u017ee je to jednoduch\u00fd bal\u00edk adres a nevid\u011bt za nimi lidi, je naprosto miln\u00e9.<\/li>\n
  6. P\u0159edm\u011bt emailu je z\u00e1sadn\u00ed.<\/strong>
    \nKlasick\u00fd tip, ale v\u017edy se hod\u00ed pamatovat si jej (jeliko\u017e je hodn\u011b podce\u0148ovan\u00fd). Chcete-li vylep\u0161it m\u00edru otev\u0159en\u00ed, pod\u00edvejte se na na\u0161e tipy k tomu, jak vytvo\u0159it perfektn\u00ed p\u0159edm\u011bt emailu.<\/li>\n
  7. Nezapome\u0148te na odkaz pro odhl\u00e1\u0161en\u00ed.<\/strong>
    \nZe dvou d\u016fvod\u016f: pom\u016f\u017ee to va\u0161\u00ed doru\u010ditelnosti (viz bod 10) a je to legislativn\u00ed po\u017eadavek skoro ve v\u0161ech zem\u00edch.<\/li>\n
  8. Pov\u00eddejte p\u0159\u00edb\u011bh.<\/strong>
    \nM\u011bli byste si d\u00e1t pr\u00e1ci a p\u0159ipravit si oslniv\u00fd p\u0159\u00edb\u011bh va\u0161\u00ed firemn\u00ed zna\u010dky. Nebojte se pod\u011blit o sv\u00e9 projekty, va\u0161e postoje a pocity. N\u011bkdy \u010dten\u00e1\u0159i netou\u017e\u00ed jen po jednoduch\u00e9m seznamu obr\u00e1zk\u016f a odkaz\u016f \u2013 cht\u011bj\u00ed v\u00edc. Bu\u010fte p\u0159ipraveni nab\u00eddnout jim to.<\/li>\n
  9. Testujte.<\/strong>
    \nNezapome\u0148te, \u017ee email marketing je skv\u011bl\u00fd n\u00e1stroj i d\u00edky tomu, \u017ee m\u016f\u017ee b\u00fdt vylep\u0161ov\u00e1n krok za krokem, newsletter od newsletteru. Ud\u011blejte si A\/B testy, zm\u011b\u0148te jen mal\u00e9 detaily va\u0161eho emailu (jin\u00fd p\u0159edm\u011bt zpr\u00e1vy, pozice obr\u00e1zk\u016f nebo ak\u010dn\u00edho bloku na proklik, atd.) a z\u00edsk\u00e1vejte st\u00e1le lep\u0161\u00ed a lep\u0161\u00ed verzi.<\/li>\n
  10. Vzpome\u0148te si na doru\u010ditelnost.<\/strong>
    \nCo jsme uvedli je jist\u011b z\u00e1sadn\u00ed, ale bude to k ni\u010demu, pokud se va\u0161e emaily nedostanou do c\u00edle. Proto byste m\u011bli v\u017edy n\u00e1sledovat nejlep\u0161\u00edch doporu\u010den\u00ed, abyste pomohli programu Emailchef<\/strong> dokon\u010dit pr\u00e1ci a v\u0161e \u00fasp\u011b\u0161n\u011b doru\u010dit.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    V tomto \u010dl\u00e1nku jsme sesb\u00edrali 10 tip\u016f na dobr\u00fd newsletter (a v\u0161echny se t\u00fdkaj\u00ed designu a psan\u00ed), kter\u00e9 v\u00e1m pomohou dostat z va\u0161\u00ed emailov\u00e9 kampan\u011b maximum. Jak ka\u017ed\u00fd v\u00ed, email marketing je skv\u011bl\u00fd: je pom\u011brn\u011b jednoduch\u00fd, \u0161k\u00e1lovateln\u00fd a opravdu dostupn\u00fd; a st\u00e1le je schopen p\u0159in\u00e9st nejlep\u0161\u00ed n\u00e1vratnost investice (ROI) v porovn\u00e1n\u00ed se v\u0161emi dal\u0161\u00edmi taktikami […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":43,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[13],"class_list":["post-4299","page","type-page","status-publish","hentry","g1_relation_tag-newsletter-basic-practices"],"acf":[],"yoast_head":"\n10 tip\u016f na dobr\u00fd newsletter - Emailchef<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/cs\/10-tipu-na-dobry-newsletter\/\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 tip\u016f na dobr\u00fd newsletter - Emailchef","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emailchef.com\/cs\/10-tipu-na-dobry-newsletter\/","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emailchef.com\/cs\/10-tipu-na-dobry-newsletter\/","url":"https:\/\/emailchef.com\/cs\/10-tipu-na-dobry-newsletter\/","name":"10 tip\u016f na dobr\u00fd newsletter - Emailchef","isPartOf":{"@id":"https:\/\/emailchef.com\/cs\/#website"},"datePublished":"2014-09-18T07:49:12+00:00","dateModified":"2021-07-09T09:24:37+00:00","breadcrumb":{"@id":"https:\/\/emailchef.com\/cs\/10-tipu-na-dobry-newsletter\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emailchef.com\/cs\/10-tipu-na-dobry-newsletter\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/emailchef.com\/cs\/10-tipu-na-dobry-newsletter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emailchef.com\/cs\/emailchef-sluzby-email-marketingu\/"},{"@type":"ListItem","position":2,"name":"10 tip\u016f na dobr\u00fd newsletter"}]},{"@type":"WebSite","@id":"https:\/\/emailchef.com\/cs\/#website","url":"https:\/\/emailchef.com\/cs\/","name":"Emailchef","description":"Chutn\u00e9 recepty pro email marketing","publisher":{"@id":"https:\/\/emailchef.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emailchef.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/emailchef.com\/cs\/#organization","name":"Delivery Tech Corp.","url":"https:\/\/emailchef.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","width":237,"height":80,"caption":"Delivery Tech Corp."},"image":{"@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4299"}],"collection":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/comments?post=4299"}],"version-history":[{"count":3,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4299\/revisions"}],"predecessor-version":[{"id":45160,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4299\/revisions\/45160"}],"wp:attachment":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/media?parent=4299"}],"wp:term":[{"taxonomy":"g1_relation_tag","embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/g1_relation_tag?post=4299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}