{"id":4273,"date":"2014-10-01T08:42:04","date_gmt":"2014-10-01T08:42:04","guid":{"rendered":"http:\/\/emailchef.com\/cs\/?page_id=4273"},"modified":"2021-07-09T09:20:02","modified_gmt":"2021-07-09T09:20:02","slug":"co-je-primy-email-marketing","status":"publish","type":"page","link":"https:\/\/emailchef.com\/cs\/co-je-primy-email-marketing\/","title":{"rendered":"Co je p\u0159\u00edm\u00fd email marketing?"},"content":{"rendered":"

Dobr\u00e1 ot\u00e1zka, jednoduch\u00e1 odpov\u011b\u010f. P\u0159\u00edm\u00fd email marketing (Direct email marketing – DEM) je digit\u00e1ln\u00ed marketingov\u00fd kan\u00e1l, kter\u00fdm jsou u\u017eivateli, mo\u017en\u00e9mu z\u00e1kazn\u00edkovi a re\u00e1ln\u00e9mu z\u00e1kazn\u00edkovi pos\u00edl\u00e1ny reklamy a komunikace emailem. M\u016f\u017ee to b\u00fdt oboj\u00ed, jak \u010dist\u011b komer\u010dn\u00ed n\u00e1stroj nebo zp\u016fsob p\u0159enosu informac\u00ed a novinek (pomoc\u00ed newsletteru samoz\u0159ejm\u011b).<\/p>\n

V posledn\u00edch letech, p\u0159\u00edm\u00fd email marketing se velmi v\u00fdrazn\u011b zm\u011bnil. V podstat\u011b se stanovilo, \u017ee unik\u00e1tn\u00ed formou prav\u00e9ho a efektivn\u00edho email marketingu je ten, kter\u00fd pracuje s u\u017eivatelsk\u00fdm schv\u00e1len\u00edm. To znamen\u00e1, \u017ee v\u0161echny va\u0161e zpr\u00e1vy by m\u011bli b\u00fdt zasl\u00e1ny jen na adresy t\u011bch lid\u00ed, kte\u0159\u00ed vyslovili jasn\u00fd souhlas s jejich odeb\u00edr\u00e1n\u00edm. Nej\u010dast\u011bj\u0161\u00ed formou sb\u011bru takov\u00fdch adres je pou\u017eit\u00ed p\u0159ihla\u0161ovac\u00edch formul\u00e1\u0159\u016f na va\u0161em webu, a\u0165 u\u017e jako jednoduch\u00e9 p\u0159ihl\u00e1\u0161en\u00ed (single opt-in) nebo potvrzen\u00e9 p\u0159ihl\u00e1\u0161en\u00ed (double opt-in). Emailchef nab\u00edz\u00ed u\u017eite\u010dn\u00fd editor, kter\u00fd v\u00e1m takov\u00e9 p\u0159iprav\u00ed b\u011bhem vte\u0159in.<\/p>\n

Tento koncept je v podstat\u011b tou cestou, kter\u00e1 odli\u0161uje email marketing od spamu, kde jde jen o hromadn\u00e9 chrlen\u00ed nevy\u017e\u00e1dan\u00fdch zpr\u00e1v: b\u011bhem doby zde v\u0161ak tak\u00e9 doch\u00e1z\u00ed k jist\u00fdm posun\u016fm.<\/p>\n

Nap\u0159\u00edklad, b\u011b\u017enou \u010dinnost\u00ed pokro\u010dil\u00e9ho p\u0159\u00edm\u00e9ho email marketingu jsou nyn\u00ed segmentace seznam\u016f (pro zas\u00edl\u00e1n\u00ed v\u00edce c\u00edlen\u00fdch zpr\u00e1v spr\u00e1vn\u00e9 pod skupin\u011b lid\u00ed) a remarketing (opakovan\u00e1 nab\u00eddka ka\u017ed\u00e9mu, kdo by mohl m\u00edt z\u00e1jem, ale neobjednal si ji).<\/p>\n

Obecn\u011bji, existuje tento, v\u00edce ne\u017e p\u0159ij\u00edman\u00fd n\u00e1zor relevance, kdy\u017e dojde na newslettery a komer\u010dn\u00ed sd\u011blen\u00ed: \u010d\u00edm v\u00edce je zpr\u00e1va \u0161it\u00e1 na m\u00edru pot\u0159eb\u00e1m z\u00e1kazn\u00edka, t\u00edm je lep\u0161\u00ed.<\/p>\n

Samoz\u0159ejm\u011b pro dobr\u00fd email marketing je t\u0159eba s vybrat spr\u00e1vn\u00fd a profesion\u00e1ln\u00ed n\u00e1stroj: t\u0159eba pr\u00e1v\u011b newsletter<\/strong><\/a> slu\u017ebu Emailchef, kter\u00e1 v\u00e1m pom\u016f\u017ee nastavit strategii, vytvo\u0159it kampa\u0148, poslat emaily ve chvili\u010dce a z\u00edskat o nich u\u017eite\u010dn\u00e1 m\u011b\u0159en\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dobr\u00e1 ot\u00e1zka, jednoduch\u00e1 odpov\u011b\u010f. P\u0159\u00edm\u00fd email marketing (Direct email marketing – DEM) je digit\u00e1ln\u00ed marketingov\u00fd kan\u00e1l, kter\u00fdm jsou u\u017eivateli, mo\u017en\u00e9mu z\u00e1kazn\u00edkovi a re\u00e1ln\u00e9mu z\u00e1kazn\u00edkovi pos\u00edl\u00e1ny reklamy a komunikace emailem. M\u016f\u017ee to b\u00fdt oboj\u00ed, jak \u010dist\u011b komer\u010dn\u00ed n\u00e1stroj nebo zp\u016fsob p\u0159enosu informac\u00ed a novinek (pomoc\u00ed newsletteru samoz\u0159ejm\u011b). V posledn\u00edch letech, p\u0159\u00edm\u00fd email marketing se velmi v\u00fdrazn\u011b […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":267,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[9],"class_list":["post-4273","page","type-page","status-publish","hentry","g1_relation_tag-email-marketing-practices"],"acf":[],"yoast_head":"\nCo je p\u0159\u00edm\u00fd email marketing? - Emailchef<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/cs\/co-je-primy-email-marketing\/\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Co je p\u0159\u00edm\u00fd email marketing? - Emailchef","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emailchef.com\/cs\/co-je-primy-email-marketing\/","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emailchef.com\/cs\/co-je-primy-email-marketing\/","url":"https:\/\/emailchef.com\/cs\/co-je-primy-email-marketing\/","name":"Co je p\u0159\u00edm\u00fd email marketing? - Emailchef","isPartOf":{"@id":"https:\/\/emailchef.com\/cs\/#website"},"datePublished":"2014-10-01T08:42:04+00:00","dateModified":"2021-07-09T09:20:02+00:00","breadcrumb":{"@id":"https:\/\/emailchef.com\/cs\/co-je-primy-email-marketing\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emailchef.com\/cs\/co-je-primy-email-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/emailchef.com\/cs\/co-je-primy-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emailchef.com\/cs\/emailchef-sluzby-email-marketingu\/"},{"@type":"ListItem","position":2,"name":"Co je p\u0159\u00edm\u00fd email marketing?"}]},{"@type":"WebSite","@id":"https:\/\/emailchef.com\/cs\/#website","url":"https:\/\/emailchef.com\/cs\/","name":"Emailchef","description":"Chutn\u00e9 recepty pro email marketing","publisher":{"@id":"https:\/\/emailchef.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emailchef.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/emailchef.com\/cs\/#organization","name":"Delivery Tech Corp.","url":"https:\/\/emailchef.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","width":237,"height":80,"caption":"Delivery Tech Corp."},"image":{"@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4273"}],"collection":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/comments?post=4273"}],"version-history":[{"count":2,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4273\/revisions"}],"predecessor-version":[{"id":45150,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4273\/revisions\/45150"}],"wp:attachment":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/media?parent=4273"}],"wp:term":[{"taxonomy":"g1_relation_tag","embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/g1_relation_tag?post=4273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}