{"id":4240,"date":"2014-09-11T09:19:23","date_gmt":"2014-09-11T09:19:23","guid":{"rendered":"http:\/\/emailchef.com\/cs\/?page_id=4240"},"modified":"2016-03-30T07:41:25","modified_gmt":"2016-03-30T07:41:25","slug":"glosar","status":"publish","type":"page","link":"https:\/\/emailchef.com\/cs\/glosar\/","title":{"rendered":"Glos\u00e1\u0159"},"content":{"rendered":"

A\/B testov\u00e1n\u00ed<\/strong>: nejpou\u017e\u00edvan\u011bj\u0161\u00ed formou testov\u00e1n\u00ed pro newslettery a hromadn\u00e9 emaily. Zahrnuje v\u00fdb\u011br sekce datab\u00e1ze (seznamu kontakt\u016f), a rozd\u011blen\u00ed t\u00e9to sekce na skupinu A, a skupinu B a odeslat dv\u011b r\u016fzn\u00e9 verze emailu na ka\u017edou z nich. To umo\u017e\u0148uje p\u0159esn\u011b posoudit efektivnost ka\u017ed\u00e9 ze zpr\u00e1v. Je to tak\u00e9 zn\u00e1mo jako split testov\u00e1n\u00ed. <\/p>\n

Autorespond\u00e9r<\/strong>: ud\u00e1lost\u00ed spu\u0161t\u011bn\u00fd email. Nap\u0159\u00edklad, speci\u00e1ln\u00ed zpr\u00e1va pro p\u0159\u00edjemce, kter\u00fd m\u00e1 narozeniny nebo uv\u00edtac\u00ed email po nov\u00e9m p\u0159ihl\u00e1\u0161en\u00ed. <\/p>\n

Nejlep\u0161\u00ed praktiky<\/strong>: jednodu\u0161e \u0159e\u010deno, praktiky nebo techniky p\u0159edur\u010den\u00e9 pro nejlep\u0161\u00ed v\u00fdsledky ve specifick\u00e9 oblasti. Nejlep\u0161\u00ed praktiky email marketingu se orientuj\u00ed na u\u017eivatelskou transparentnost, soust\u0159ed\u00edc\u00ed se na p\u0159\u00edpravu a obsah email\u016f a p\u0159ita\u017elivost p\u0159edm\u011btu atd. <\/p>\n

Black list<\/strong>: seznam emailov\u00fdch adres nebo IP adres, kter\u00e9 jsou pova\u017eov\u00e1ny za spamov\u00e9 odes\u00edlatele a proto jsou blokov\u00e1ny p\u0159\u00edchoz\u00edm serverem. <\/p>\n

Opu\u0161t\u011bn\u00ed<\/strong>: akce rychl\u00e9ho opu\u0161t\u011bn\u00ed webov\u00e9 str\u00e1nky (nebo emailu) bez toho, aby tam ud\u011blal jakoukoli aktivitu. M\u00edra opu\u0161t\u011bn\u00ed je procentem zji\u0161t\u011bn\u00fdch opu\u0161t\u011bn\u00ed. <\/p>\n

Nedoru\u010den\u00e9 emaily<\/strong>: emaily, kter\u00e9 se vr\u00e1t\u00ed odes\u00edlateli jako nedoru\u010den\u00e9. Rozd\u011bluj\u00ed se obvykle na m\u011bkk\u00e9 (do\u010dasn\u00e1 neschopnost doru\u010den\u00ed nap\u0159. kv\u016fli p\u0159esahu kapacity emailov\u00e9 schr\u00e1nky u\u017eivatele nebo p\u0159ipomenut\u00ed mimo kancel\u00e1\u0159) a tvrd\u00e9 (nedoru\u010den\u00e9 emaily a ji\u017e nebudou, nap\u0159. d\u00edky neexistuj\u00edc\u00ed adrese). <\/p>\n

Ak\u010dn\u00ed pob\u00eddka<\/strong>: pozv\u00e1n\u00ed v emailu nebo webov\u00e1 str\u00e1nka pro uskute\u010dn\u011bn\u00ed ur\u010dit\u00e9 akce, kter\u00e1 m\u00e1 v\u00e9st ke konverzi. Ak\u010dn\u00ed pob\u00eddka se obvykle podporuj\u00ed n\u011bjak\u00fdm typem p\u011bkn\u00e9 grafiky, aby podpo\u0159ili u\u017eivatele k dan\u00e9 akci, nap\u0159. tla\u010d\u00edtko na kliknut\u00ed nebo banner s kontrastn\u00edmi barvami. <\/p>\n

Proklik<\/strong>: kliknut\u00ed na odkaz, kter\u00fd je obsa\u017een\u00fd v odeslan\u00e9m emailu. M\u00edra prokliku je procento proklik\u016f z celkov\u00e9ho po\u010dtu doru\u010den\u00fdch email\u016f. <\/p>\n

Klient<\/strong>: software, kter\u00fd umo\u017e\u0148uje u\u017eivatel\u016fm \u010d\u00edst a ps\u00e1t jejich emaily, jako nap\u0159. Microsoft Outlook.<\/p>\n

Konverze<\/strong>: technick\u00fd term\u00edn, kter\u00fd popisuje dokon\u010den\u00ed procesu p\u0159\u00edjemcem podle specifick\u00fdch p\u0159edstav odes\u00edlatele. Jsou r\u016fzn\u00e9 typy konverz\u00ed, jako n\u00e1kup produktu, p\u0159ihl\u00e1\u0161en\u00ed k odeb\u00edr\u00e1n\u00ed newsletteru, nebo jen nav\u0161t\u00edven\u00ed webov\u00e9 str\u00e1nky po del\u0161\u00ed ne\u017e specifikovanou dobu. <\/p>\n

DEM<\/strong>: akronym pro Direct Email Marketing (P\u0159\u00edm\u00fd email marketing), reprezentuje rozes\u00edl\u00e1n\u00ed email\u016f pro reklamn\u00ed a komer\u010dn\u00ed \u00fa\u010dely, stejn\u011b jako emaily samotn\u00e9. <\/p>\n

Doru\u010ditelnost<\/strong>: schopnost odes\u00edlatele \u00fasp\u011b\u0161n\u011b doru\u010dit odeslan\u00e9 emaily, bez blokace od ISP filtr\u016f nebo skon\u010den\u00ed ve spamu. <\/p>\n

Trycht\u00fd\u0159<\/strong>: indikuje nutnou cestu a kroky, kter\u00e9 vedou jednoduchou n\u00e1v\u0161t\u011bvu v konverzi.<\/p>\n

KPI<\/strong>: akronym pro Key Performance Indicators (Kl\u00ed\u010dov\u00e9 indik\u00e1tory produkce), kter\u00e9 reprezentuj\u00ed parametry u\u017e\u00edvan\u00e9 pro ohodnocen\u00ed produkce emailov\u00e9 kampan\u011b nebo (obecn\u011bji) business proces. <\/p>\n

IP<\/strong>: znamen\u00e1 Internet Protocol, fixn\u00ed \u010d\u00edslo, kter\u00e9 identifikuje za\u0159\u00edzen\u00ed p\u0159ipojen\u00e9 k internetu <\/p>\n

Imprese<\/strong>: jednoduch\u00e9 zobrazen\u00ed jak\u00e9koli webov\u00e9 str\u00e1nky, stejn\u011b jako HTML email\u016f.<\/p>\n

Politika ochrany osobn\u00edch \u00fadaj\u016f<\/strong>: text, kter\u00fd vysv\u011btluje, jak v\u0161echny data dodan\u00e1 z\u00e1kazn\u00edky (p\u0159i registraci na webu nebo k newsletteru) budou d\u00e1le zpracov\u00e1na. <\/p>\n

Vstupn\u00ed str\u00e1nka<\/strong>: str\u00e1nka na va\u0161em webu, kam se p\u0159esm\u011bruj\u00ed kliky z DEM \u2013 a kde by se fin\u00e1ln\u011b m\u011bli u\u017eivatel\u00e9 fin\u00e1ln\u011b konvertovat. <\/p>\n

Lead<\/strong>: potenci\u00e1ln\u00ed z\u00e1kazn\u00edk, kter\u00fd m\u00e1 b\u00fdt \u201eaktivov\u00e1n\u201c c\u00edlen\u00fdm email marketingem. <\/p>\n

M\u00edra otev\u0159en\u00ed<\/strong>: procento otev\u0159en\u00fdch email\u016f z celkov\u00e9ho po\u010dtu doru\u010den\u00fdch. P\u0159esto\u017ee se jedn\u00e1 o velmi d\u016fle\u017eit\u00fd indik\u00e1tor, je dobr\u00e9 jej nep\u0159ece\u0148ovat: v\u00edce otev\u0159en\u00fdch email\u016f je\u0161t\u011b neznamen\u00e1 automaticky spu\u0161t\u011bn\u00ed akce neb konverzi. <\/p>\n

Jednoduch\u00e9 p\u0159ihl\u00e1\u0161en\u00ed<\/strong>: v\u0161echny \u010dinnosti, kter\u00e9 u\u017eivatel\u00e9 ud\u011blaj\u00ed, aby se zapsali na odb\u011br newsletteru, dodaj\u00ed svoji emailovou adresu a tak daj\u00ed odes\u00edlateli sv\u016fj souhlas s pou\u017eit\u00edm. Dvojit\u00e9 potvrzen\u00ed p\u0159ihl\u00e1\u0161en\u00ed po\u017eaduje od u\u017eivatele, aby dal sv\u016fj souhlas dvakr\u00e1t \u2013 obvykle skrze transak\u010dn\u00ed email s odkazem na kliknut\u00ed \u2013 proto, aby mohli dokon\u010dit p\u0159ihl\u00e1\u0161en\u00ed. <\/p>\n

Phishing<\/strong>: jist\u00e1 forma emailov\u00e9ho spamu, s c\u00edlem ukr\u00e1st osobn\u00ed \u00fadaje p\u0159\u00edjemce ulo\u017een\u00fdch na jeho po\u010d\u00edta\u010di, jako \u010d\u00edsla kreditn\u00edch karet, hesla, identifika\u010dn\u00ed k\u00f3dy, atd. <\/p>\n

Registra\u010dn\u00ed formul\u00e1\u0159<\/strong>: webov\u00e1 str\u00e1nka, kter\u00e1 umo\u017e\u0148uje u\u017eivatel\u016fm p\u0159ihl\u00e1sit se k odb\u011bru newsletteru. A\u0165 u\u017e jde o jednoduch\u00e9 p\u0159ihl\u00e1\u0161en\u00ed nebo dvojit\u00e9. <\/p>\n

Rendrov\u00e1n\u00ed<\/strong>: zp\u016fsob, jak\u00fdm se zobrazuj\u00ed emailov\u00e9 zpr\u00e1vy. Tento term\u00edn tak\u00e9 zahrnuje techniky odes\u00edlatele, sm\u011b\u0159uj\u00edc\u00ed k nejlep\u0161\u00edmu souladu mezi vizu\u00e1ln\u00edm zobrazen\u00edm a origin\u00e1ln\u00edm form\u00e1tem. <\/p>\n

ROI<\/strong>: znamen\u00e1 Return On Investment (n\u00e1vratnost investic), je vztahem mezi obratem a investic\u00ed. Je to nejjednodu\u0161\u0161\u00ed zp\u016fsob, jak m\u011b\u0159it ekonomickou profitabilitu \u010dinnosti. <\/p>\n

SMTP<\/strong>: akronym pro Simple Mail Transfer Protocol. Jedn\u00e1 se o protokol, kter\u00fd slou\u017e\u00ed jako po\u0161\u0165\u00e1k, p\u0159esm\u011brov\u00e1v\u00e1 technicky v\u0161echny emailov\u00e9 zpr\u00e1vy od odes\u00edlatele po p\u0159\u00edchoz\u00ed servery. <\/p>\n

Spam<\/strong>: v nej\u0161ir\u0161\u00edm pojet\u00ed se jedn\u00e1 o jak\u00fdkoli typ nevy\u017e\u00e1dan\u00e9 emailov\u00e9 zpr\u00e1vy. Spamov\u00e9 zpr\u00e1vy jsou tak\u00e9 zn\u00e1my jako junk emaily nebo unsolicited bulk email (UBE, nevy\u017e\u00e1dan\u00fd hromadn\u00fd email).<\/p>\n

P\u0159edm\u011bt<\/strong>: pole, do kter\u00e9ho se p\u00ed\u0161e p\u0159edm\u011bt emailu.<\/p>\n

Transak\u010dn\u00ed emaily<\/strong>: servisn\u00ed emaily, kter\u00e9 byl vytvo\u0159eny, aby potvrdili r\u016fzn\u00e9 typy funk\u010dn\u00edch akc\u00ed nebo odeslan\u00fdch dat s nekomer\u010dn\u00edmi \u00famysly nebo jednodu\u0161e pro informa\u010dn\u00ed \u00fa\u010dely. Obvykle jsou spu\u0161t\u011bny specifickou ud\u00e1lost\u00ed, jako nap\u0159. p\u0159ihl\u00e1\u0161en\u00ed. <\/p>\n

Odhl\u00e1\u0161en\u00ed<\/strong>: proces zru\u0161en\u00ed p\u0159ihl\u00e1\u0161en\u00ed z odeb\u00edr\u00e1n\u00ed newsletteru \u2013 zn\u00e1m\u00e9 tak\u00e9 jako opt-out. Emailov\u00e1 adresa p\u0159\u00edjemce je odstran\u011bna z datab\u00e1ze odes\u00edlatele. <\/p>\n

B\u00edl\u00e1 listina (white list)<\/strong>: datab\u00e1ze obsahuj\u00edc\u00ed emailov\u00e9 adresy, jejich\u017e vlastn\u00edci souhlasili se zas\u00edl\u00e1n\u00edm marketingov\u00fdch zpr\u00e1v. <\/p>\n","protected":false},"excerpt":{"rendered":"

A\/B testov\u00e1n\u00ed: nejpou\u017e\u00edvan\u011bj\u0161\u00ed formou testov\u00e1n\u00ed pro newslettery a hromadn\u00e9 emaily. Zahrnuje v\u00fdb\u011br sekce datab\u00e1ze (seznamu kontakt\u016f), a rozd\u011blen\u00ed t\u00e9to sekce na skupinu A, a skupinu B a odeslat dv\u011b r\u016fzn\u00e9 verze emailu na ka\u017edou z nich. To umo\u017e\u0148uje p\u0159esn\u011b posoudit efektivnost ka\u017ed\u00e9 ze zpr\u00e1v. Je to tak\u00e9 zn\u00e1mo jako split testov\u00e1n\u00ed. Autorespond\u00e9r: ud\u00e1lost\u00ed spu\u0161t\u011bn\u00fd email. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":137,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[],"class_list":["post-4240","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nGlos\u00e1\u0159 - Emailchef<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailchef.com\/cs\/glosar\/\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Glos\u00e1\u0159 - Emailchef","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emailchef.com\/cs\/glosar\/","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emailchef.com\/cs\/glosar\/","url":"https:\/\/emailchef.com\/cs\/glosar\/","name":"Glos\u00e1\u0159 - Emailchef","isPartOf":{"@id":"https:\/\/emailchef.com\/cs\/#website"},"datePublished":"2014-09-11T09:19:23+00:00","dateModified":"2016-03-30T07:41:25+00:00","breadcrumb":{"@id":"https:\/\/emailchef.com\/cs\/glosar\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emailchef.com\/cs\/glosar\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/emailchef.com\/cs\/glosar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emailchef.com\/cs\/emailchef-sluzby-email-marketingu\/"},{"@type":"ListItem","position":2,"name":"Glos\u00e1\u0159"}]},{"@type":"WebSite","@id":"https:\/\/emailchef.com\/cs\/#website","url":"https:\/\/emailchef.com\/cs\/","name":"Emailchef","description":"Chutn\u00e9 recepty pro email marketing","publisher":{"@id":"https:\/\/emailchef.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emailchef.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/emailchef.com\/cs\/#organization","name":"Delivery Tech Corp.","url":"https:\/\/emailchef.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","contentUrl":"https:\/\/emailchef.com\/wp-content\/uploads\/2022\/04\/logo-sama.png","width":237,"height":80,"caption":"Delivery Tech Corp."},"image":{"@id":"https:\/\/emailchef.com\/cs\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4240"}],"collection":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/comments?post=4240"}],"version-history":[{"count":1,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4240\/revisions"}],"predecessor-version":[{"id":4241,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/pages\/4240\/revisions\/4241"}],"wp:attachment":[{"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/media?parent=4240"}],"wp:term":[{"taxonomy":"g1_relation_tag","embeddable":true,"href":"https:\/\/emailchef.com\/cs\/wp-json\/wp\/v2\/g1_relation_tag?post=4240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}