What is an autoresponder?

Setting an autoresponder is an essential part of any email campaigns. To put it simply, an autoresponder is an automatic email sent by a specific trigger-event that happens at a given time – such as a click, an anniversary date or a subscription. Autoresponders also allow email marketers to send a specific series of messages to new subscribers.
They can customize the autoresponder to the exact time and frequency they wish, making it easy to meet the specific needs of their customers.

It is hard to overstate the importance of a good autoresponder, or the value in customising it for your needs. You may have a huge email list to work with, but there are probably lots of people you have not heard from for a while. Setting an autoresponder to remind them how valuable they are can trigger a new order, or at least convince them to visit your website again.

An autoresponder can also help you make a good first impression. If someone takes the time to click on your message or subscribe to your list, the least you can do is thank him or her. An autoresponder automates this process and welcomes new customers to the fold.

No matter how you can use your autoresponders, it is important to create them with care.

A well-written autoresponder can gain you new customers, grow your subscribers and build your brand.